ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Focus on relationships.

B2B 232

B2B Agency Energy Media Relations 232

Flack's Revenge

MARCH 9, 2021

Startups need to weigh that the overhead involved with establishing and supporting multiple brands vs. the potential benefits of a catchy term that they can own. But you also need steadfast, focused execution and marketing to become a category king. I blogged about this approach , that was inspired by the book Play Bigger.

Case Study 266

Case Study Marketing Software Technology 266

Barokas

JULY 6, 2020

This rule of thumb manifests itself perhaps most visibly in the time we provide helping seed and early stage startups understand the why, the when and the how to engage with a PR partner. That said, our sweet spot is high growth tech startups. What misconceptions do startups often have about PR? Might need to rethink this.

Consumer 131

Consumer Product Launch Agency Sports 131

5W PR

MAY 24, 2023

5WPR is very versatile, so we’re able to reach all categories and channels we need. They understand the fast-paced and frequently shifting priorities of an early-stage startup and navigate these with ease.” They have a dedicated team that’s incredibly organized, reliable, creative, resourceful, and available.

Industry 88

Industry Enterprise Fashion Financial 88

Flack's Revenge

DECEMBER 12, 2022

There’s also been a huge spike in startups entering and growing in the space, as evidenced by VC investment. s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021. Cision Report. A post on McKinsey & Co.’s

Real Estate 156

Real Estate Case Study Technology Education 156

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Each category breaks out vendors alphabetically. The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting.

Technology 92

Technology Software Resources Pitching 92

5W PR

NOVEMBER 9, 2023

In the world of influencers, there are different categories based on follower count and engagement levels. Nano influencers Nano influencers are the smallest category, with follower counts typically ranging from a few hundred to a few thousand. It helps brands reach a larger and more engaged audience.

Product Launch 78

Product Launch Local Small Business Advertising 78

ImPRessions - Crenshaw Communications

APRIL 2, 2019

They must be willing to share business advice, comment on key trends affecting their category, and use their position as a platform for communicating expertise on an industry-wide scale. Bylines and blogs. Many verticals feature individual categories like “executive of the year” or “CEO of the year.”. Get social.

Conference 160

Conference Leadership LinkedIn Social Media 160

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

It can be particularly challenging for B2B startups offering SaaS or other tech services to generate visibility when the category isn’t new. Smaller companies and non-unicorn startups can consider providing a single media outlet with an “exclusive” on the announcement, meaning that they get the story first.

Technology 157

Technology Product Launch B2B Software 157

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

A company blog post on a newsworthy topic will often help media and influencers link a subject-matter expert with a breaking story. Our team built a research report around the state of data quality with the goal of communicating Lotame’s credibility and leadership around those issues, which are paramount in the ad tech category.

How To 334

How To Media Healthcare Survey 334

Sword and the Script

APRIL 12, 2022

There’s a lot of private equity money sloshing around PR, but venture funding for a PR tech startup is rare. Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly. PR tech startup Propel announced it raised $4.5 It raised a Series A round of funding for $1.1 million in 2016.

Software 88

Software Pitching Measurement Enterprise 88

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

MAY 18, 2021

Think about how much work that is: try writing a blog post every day – then add two more. In a previous post , I briefly mentioned an analysis of 650,000 pitches , sent between March 2020 until March 2021, by the PR tech startup Propel. Open and response rates to email story pitches.

Study 165

Study Communications Survey Pitching 165

Frederik Vincx

JULY 17, 2023

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. The post Soulcenter: elderly care software startup appeared first on Frederik Vincx.

Software 78

Software System Training Enterprise 78

5W PR

JULY 12, 2021

But when the company in question is a small one or startup, they will have more to gain from a strategy that focuses on traction and growth. The PR flywheel can be classified as an entity that exists between PR and SEO – where it has features from both, but cannot be strictly classified into either category.

Publicity 88

Publicity Reputation SEO Engineering 88

ImPRessions - Crenshaw Communications

MARCH 29, 2018

Most have blogs for further exposure. Episodes include How Tech is Changing Investing , Creating a Category: from Pricing to Positioning ; and How to Live Longer and Better. While not the most dynamic of productions, it would be a good place for a founder/CEO of an AI or data startup to get some experience in guesting.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Sword and the Script

DECEMBER 19, 2017

That may well describe how Kevin Sandlin got into the startup tech scene. He says his first “real job” with a high-tech startup after his MBA program was the result of having going to high school with someone that worked there. Today, we have 20,000+ readers or followers and more than 300 active blogs. You blog, we promote.

Marketing 65

Marketing Local Pitching Blogging 65

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Barokas

JANUARY 19, 2018

We’ve also partnered with Bloomscape , a Detroit-based startup working to make buying plants simple, by delivering healthy, ready-to-go plants to your door. Rachel Fukaya (Director of Detroit) passing out a category award to Immotor. Howie Barokas (CEO), Michigan Governor Rick Snyder, Rachel Fukaya (Director of Detroit).

Automotive 109

Automotive Mobile Transportation Enterprise 109

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Sword and the Script

OCTOBER 5, 2021

Onclusive, the PR tech startup formerly known as Air PR, says it added a media contact database, journalist relationship management features and social listening to its platform. These two new features put Onclusive into the all-in-one category, which is beginning to get a little crowded. Content picks.

Software 152

Software Tools Print Technology 152

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. There are some PR tactics that can help.

Brand 196

Brand Branding Reddit B2B 196

Bianchi Biz Blog

OCTOBER 19, 2023

Transportation and mobility are among the top technology categories at the event, with the Las Vegas Convention Center (LVCC) West Hall completely filled with the latest vehicle technology exhibits and the nearby West Plaza to be brimming with autonomous driving and ADAS demonstrations from some of the world’s leading mobility technology suppliers.

Automotive 87

Automotive Mobile Software Technology 87

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. ResponseSource also offers press release distribution and a media database. PR tech mentions.

Pitching 88

Pitching Report Software Survey 88

Barokas

JANUARY 15, 2020

Young startups struggle to explain their company and product in terms that resonate with the outside world. Encourage discussion and debate, until the group can agree on several key points for each category. All too often, we miscommunicate and cross wires. This happens in corporate messaging all the time. These include: What are we?

Communications 78

Communications Groups Analysis Engineering 78

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

ImPRessions - Crenshaw Communications

APRIL 23, 2019

This holds true whether whether you’re a startup or a more mature business. With that in mind, to drive air cover and wider visibility, funding announcements can be shared with other categories of media. In B2B tech PR , an infusion of new capital is one of the best opportunities to drive quality media coverage at scale.

How To 149

How To B2B Pitching Storytelling 149

Barokas

JUNE 15, 2017

It was a whirlwind of meeting new companies, hanging with media, and getting to watch Pharrell perform with a new startup he’s supporting. It got me thinking about startups and their pitches. I had the opportunity to attend TechCrunch Disrupt in New York in mid-May. It was a successful trip for sure.

Pitching 68

Pitching Examples Conference Education 68

Sword and the Script

AUGUST 30, 2022

CommsTech does seem like the broader category. It’s 1000x better than before, so congrats to them, but I do wonder where’s the newsroom and where’s the blog? SEO vendor Semrush Holdings (NYSE: SEMR ) tech startup Prowly announced second quarter earnings. Prior to Tableau, Gibbs led teams at Cisco, Nortel and KPMG.

Publicity 85

Publicity Survey Enterprise Pitching 85

Onclusive

MAY 10, 2018

Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever. Tools and skills you can’t live without from today’s leading PR minds.

Storytelling 230

Storytelling Technology Tools Infographics 230

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

PR 20/20

DECEMBER 13, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Our job is to create an agenda of workshops, keynotes and breakouts sessions that give marketing leaders the knowledge, resources and confidence they need to explore and apply AI across a broad range of marketing categories (e.g.

Conference 56

Conference Marketing Groups SEO 56

Sword and the Script

MAY 5, 2020

Propel is a startup based in Israel. Some of the larger PR tech vendors have been slow to recognize podcasts as an important emerging category of media. Picks from the PR trades and PR tech blogs Here are a few hand-picked stories from the trade publications that cover PR and the blogs of PR tech vendors.

Pitching 84

Pitching Survey System Technology 84

Sword and the Script

MAY 1, 2018

There are 200 cybersecurity startups that received VC funding in 2017; that’s in addition to the 300 that received $3.1 There are nearly 700 startups in legaltech; funding is at near record-highs; Fintech. Some 1,400 startups in fintech have raised $19 billion in venture funding in the last three years; and.

B2B 62

B2B Marketing Survey Study 62

Ishmael's Corner

MARCH 24, 2015

VentureBeat publishes stories every day on the latest startups to secure venture funding. As you drill into the numbers beyond the music category, you find that niche programming — a byproduct of low barriers to entry — is thriving. It reminds me of the blogging market as a sphere of influence. The grab bag post is back.

Radio 60

Radio Storytelling SEO Engineering 60