Flack's Revenge

DECEMBER 12, 2022

Yet there have been much excitement and press coverage in this time, for something that research firm Gartner Group claims is 10 years from mainstream adoption. This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. Cision Report.

Real Estate 156

Real Estate Case Study Technology Education 156

ImPRessions - Crenshaw Communications

MARCH 23, 2022

This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. Use the RFP process as research . Do a deep dive. Use your proposal as a guide.

Agency 310

Agency Meeting B2B Conference 310

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. AI can help.

Blogging 73

Blogging How To Engineering Tools 73

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

For example, when we saw reports that President Trump would sign an executive order to boost research and development for artificial intelligence (AI) in the U.S., A company blog post on a newsworthy topic will often help media and influencers link a subject-matter expert with a breaking story. Create your own news with research data.

How To 334

How To Media Healthcare Survey 334

Sword and the Script

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. The only way to fix that is to influence the buying process further upstream when customers are quietly researching their options. This is where good thought leadership can make a difference.

B2B 102

B2B Study Company Leadership 102

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. At Cision, our marketing team is all about working smarter. Do Your Research. First: Who Benefits from a Keyword Library?

Brand 208

Brand Branding How To SEO 208

Sword and the Script

OCTOBER 21, 2014

My interpretation of the results are completely different than those of the researchers who concluded: “The 2014 Fortune 500 has now fully embraced new communications tools that have taken so many other sectors by storm.”. It’s worth underscoring, I am not quibbling with the research, methodology, or data. 500 Social Media Study.

Social Media 117

Social Media Study Blogging Company 117

Bianchi Biz Blog

FEBRUARY 29, 2024

To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. The earned media landscape is evolving. Check back towards the end of the month for the final three takeaways from PRGN Earned Media Survey.

Report 101

Report Automotive Media Local 101

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Bulk Blog Topic Generation. Instead of generating blog topics on a one-off basis, what if you could create several hundred at a time?

Blogging 60

Blogging Conference Content Marketing Writing 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Bulk Blog Topic Generation. Instead of generating blog topics on a one-off basis, what if you could create several hundred at a time?

Blogging 60

Blogging Conference Content Marketing Writing 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: Bulk Blog Topics Generation. Part 5: The Wheel.

Blogging 60

Blogging Conference Content Marketing Writing 60

ImPRessions - Crenshaw Communications

APRIL 2, 2019

They must be willing to share business advice, comment on key trends affecting their category, and use their position as a platform for communicating expertise on an industry-wide scale. Bylines and blogs. Many verticals feature individual categories like “executive of the year” or “CEO of the year.”. Get social.

Conference 160

Conference Leadership LinkedIn Social Media 160

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Does good PR create more prospects at the top of the marketing funnel? ” Earned media doesn’t work as consistently as email marketing or paid media. A well designed PR program will work along with other marketing services, from the top of the funnel to the post-purchase phase. Here’s how.

Storytelling 233

Storytelling Education Software LinkedIn 233

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. 150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. There is some overlap between the sites and categories.

Analysis 90

Analysis SEO Guidelines Google 90

Shift Communications

FEBRUARY 20, 2019

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. So why Google News , specifically?

Trends 142

Trends Industry Wikipedia How To 142

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

From the investment expert who weighs in on a stock market dip, to the child safety author who shares Halloween advice for parents, expertise makes the media world run. Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view. Be reactive.

B2B 147

B2B Pitching Case Study Local 147

Onclusive

JANUARY 28, 2021

That’s because we invest heavily in research and engineering – and it shows. We pride ourselves on making our customer support the best in the business, and we’re particularly pleased to be at the top of the leaderboard in the categories of “Quality of Support” and “Ease of Doing Business”. Don’t just take our word for it.

Customer Service 195

Customer Service Media Enterprise Technology 195

Cision

JUNE 16, 2017

Relevant research to demonstrate why you’re making these rebranding decisions. You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Marketing collateral (product sheets). Key objectives.

Communications 250

Communications How To Telecommunications Employee 250

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Unfortunately, the results have not always been positive. Content Factors.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

MAY 18, 2021

More than a proactive partner: an extension of your marketing and PR team. Think about how much work that is: try writing a blog post every day – then add two more. 29% said, “more research-based, thought leadership content covering topical issues.”. More than a proactive partner: an extension of your marketing and PR team.

Study 165

Study Communications Survey Pitching 165

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Each category breaks out vendors alphabetically. This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing.

Technology 92

Technology Software Resources Pitching 92

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ).

Measurement 133

Measurement Social Media Blogging Mobile 133

Bianchi Biz Blog

JANUARY 20, 2022

Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit. And no bad agencies.

Automotive 84

Automotive Agency Tourism Mobile 84

ImPRessions - Crenshaw Communications

APRIL 18, 2019

A client in a commodity category or one with no discernable news – like bath soap or flashdrives – may put its eggs in a sponsorship basket, with earned media outreach limited to retail and trade channels. A CEO speech at an industry conference will work beautifully as a series of blog posts or bylined articles.

Infographics 149

Infographics Retail Resources Employee 149

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Presspage

JUNE 30, 2020

The G2 summer report came back recently, and we’re thrilled to have received 9 badges and be named a leader across 2 categories! Each quarter, their research team reviews data from thousands of SaaS companies around the world, across sectors and categories, putting customer feedback front and center.

Software 88

Software SEO Tools B2B 88

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. 5 Steps to Reimagine Your Blog.

Blogging 51

Blogging Brand Branding How To 51

The Awards Blog

FEBRUARY 7, 2020

I think it’s important for companies to understand the underlying marketing and economics of the world of awards programs. In some awards programs, there are actually people who perform research and write reports choosing companies as the leaders in a particular category. So why should you have to pay? . Talk to us.

Course 87

Course Conference Journalism Writing 87

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. A well-researched speakers’ bureau can vault a little-known company into the media (and influencer) spotlight and help turn an established company into a market leader. Blog early and often.

Leadership 149

Leadership B2B Tools Conference 149

Barokas

MAY 31, 2019

In marketing, generating content is a lot like running on a hamster wheel. Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). Image by Ivana Kohoutová from Pixabay. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs.

Social Media 60

Social Media Blogging How To Media 60

Presspage

JUNE 30, 2020

The G2 summer report came back recently, and we’re thrilled to have received 9 badges and be named a leader across 2 categories! Each quarter, their research team reviews data from thousands of SaaS companies around the world, across sectors and categories, putting customer feedback front and center.

Software 78

Software SEO Tools B2B 78

5W PR

DECEMBER 27, 2018

Cannabidoil, commonly known as CBD, will now have a legal market that could be worth more than $20 billion by 2022, according to research firm Brightfield Group. We spoke with 5W team members to provide us with a greater understanding of how PR can help CBD clients, and what the market means for the consumer.

Consumer 121

Consumer Agency Industry Education 121

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. Data is everywhere you look, from reviews and ratings, to category research, analyst reports, user testimonials and social content.

B2C 120

B2C B2B Software Consumer 120

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. In the process of building this piece, I tried to group these into categories people might find helpful. Those categories are: Content marketing statistics. Social media marketing statistics.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Sword and the Script

JUNE 4, 2019

While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. 1) PR software market estimated at $4 billion. Gartner says about one-third of the CMO budget goes to marketing technology. 5) Picks from the vendor blogs.

Software 100

Software Reddit Marketing Survey 100