Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! With Onclusive’s enterprise-grade social listening technology, you can monitor mentions of your company, competitors, topics, and influencers, as well as social sentiment, across major social networks in real time. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

And adding influencers to the mix can boost those PR efforts exponentially. . Influencers who resonate with a specific segment help brands stay relevant by cutting through the digital noise. Don’t count out influencers for B2B PR. Influencer marketing creates trust. Micro-Influencers help manage risk .

B2B 191

B2B Social Media Radio Fashion 191

5W PR

NOVEMBER 9, 2023

Types of Influencers and When to Use Them Influencer marketing is a crucial part of digital advertising. In the world of influencers, there are different categories based on follower count and engagement levels. Macro influencers Macro influencers are like digital celebrities.

Product Launch 78

Product Launch Local Small Business Advertising 78

Flack's Revenge

OCTOBER 27, 2021

There too, you have influencers, like industry analysts. Here, the clock turns not for an individual company – but for categories (true, one company might be the driving force in a new “bucket,” but there will inevitably be competitors). Where does your tech and company fit in the category story arc?

Enterprise 177

Enterprise Big Data Technology Analysis 177

Flack's Revenge

DECEMBER 12, 2022

s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021. To better understand this, it can help to consider categories. How long it takes for a category to emerge and go big relates to many factors. Cision Report.

Real Estate 156

Real Estate Case Study Technology Education 156

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 104

Blogging Survey B2B Analysis 104

Flack's Revenge

OCTOBER 27, 2021

There too, you have influencers, like industry analysts. Here, the clock turns not for an individual company – but for categories (true, one company might be the driving force in a new “bucket,” but there will inevitably be competitors). Where does your tech and company fit in the category story arc?

Enterprise 156

Enterprise Big Data Technology Analysis 156

Onclusive

JANUARY 21, 2021

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. We often see executives set those around acquiring or retaining customers, improving corporate or brand reputation, creating a new category, or gaining meaningful brand engagement.

Communications 195

Communications Measurement Corporate Reputation 195

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Adherence to social norms and etiquette is paramount, especially in a crisis.

Marketing 106

Marketing Newspapers Print Local 106

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals. Define your KPIs.

Measurement 370

Measurement How To Analysis Data 370

Sword and the Script

APRIL 27, 2021

To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. Earned – media or influencer relations. By contrast, every other category of tactics is a flash. Shared – social channels. Paid – any form of sponsorship or advertising.

B2B 148

B2B Marketing Content Marketing Course 148

5W PR

NOVEMBER 7, 2023

Importance of holiday gift guides Holiday gift guides are curated collections of products and gift ideas typically organized around specific themes or categories. They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon.

How To 78

How To Retail Pitching SEO 78

Sword and the Script

JANUARY 23, 2024

The report sums it up this way: “Sellers have little influence over” the buying process once they’ve been contacted. The only way to fix that is to influence the buying process further upstream when customers are quietly researching their options. This is where good thought leadership can make a difference.

B2B 102

B2B Study Company Leadership 102

5W PR

SEPTEMBER 28, 2023

There are categories–like beauty – where consumers rely heavily on seeing real-time results before buying, and experiential marketing makes all the difference. In the end, RevAir made a splash in beauty editorials, on social media, and among influencers, all leading to heightened visibility and views for the brand’s IG profile.

Marketing 78

Marketing Education Consumer Social Media 78

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

Mindful Marketing

APRIL 1, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. ” Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix.

Brand 85

Brand Branding Sports Chemicals 85

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

What about conversions from website visits, or deals influenced by credible articles or analyst reports? Branded content like bylined articles and blog posts offer multiple benefits. For a larger brand, it can support a leadership position within a business category. Storytelling engages, influence persuades.

Storytelling 233

Storytelling Education Software LinkedIn 233

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Even during a crisis, you can generate significant interest in your brand and influence consumer behavior in a positive way.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Even during a crisis, you can generate significant interest in your brand and influence consumer behavior in a positive way. Key takeaways from our research.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Some factors may be critical to your business while others could be deemed secondary.

Analysis 195

Analysis Corporate Reputation How To 195

Sword and the Script

FEBRUARY 13, 2018

Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. Punctuation was his way of teaching us to make a point.

Writing 60

Writing Blogging Content Marketing Web 60

Onclusive

APRIL 8, 2020

We often see companies set goals around acquiring or retaining customers, improving brand reputation, creating a new category and educating the industry, or gaining meaningful brand engagement, among others, and they are almost always tied to revenue. What are your company’s primary business goals for this year?

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. Consider micro-influencers. Here are ways to maximize a public relations budget.

Infographics 149

Infographics Retail Resources Employee 149

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site. 500 Social Media Study.

Social Media 117

Social Media Study Blogging Company 117

ImPRessions - Crenshaw Communications

APRIL 2, 2019

They must be willing to share business advice, comment on key trends affecting their category, and use their position as a platform for communicating expertise on an industry-wide scale. Bylines and blogs. Many verticals feature individual categories like “executive of the year” or “CEO of the year.”. Get social.

Conference 160

Conference Leadership LinkedIn Social Media 160

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. They are: Site – Find influencers who write for a specific website. Now we’re only seeing influencers who write about data science for authoritative domains.

Resources 103

Resources Analysis Infographics Examples 103

Cision

JULY 19, 2017

Editorial staffs at major publications are gearing up for their annual product recommendations, bloggers and influencers are outlining deadlines and a variety of guides they will publish, and you the PR professional are planning to showcase your latest product for the holidays. Find the right outlet for your audience. Write a standout pitch.

Pitching 235

Pitching Print Creativity Blogging 235

Shift Communications

JANUARY 24, 2024

However, their niche positioning was preventing them from tapping into a large sum of potential buyers in the drinkware category. 2) The Power of Influencer & Affiliate Marketing Influencers continue to be a powerhouse marketing channel. This exact strategy is what led to Stanley’s seemingly overnight stardom.

Consumer 78

Consumer Strategy Marketing Viral 78

5W PR

AUGUST 30, 2023

Incorporating influencer marketing Partner with influencers who align with the brand to promote the Amazon Storefront to their followers. Influencer endorsements can significantly impact traffic and sales. The images should be of high quality to showcase the products in a more attractive way.

Mobile 78

Mobile Advertising Advertising Social Media 78

Presspage

JUNE 30, 2020

The G2 summer report came back recently, and we’re thrilled to have received 9 badges and be named a leader across 2 categories! Each quarter, their research team reviews data from thousands of SaaS companies around the world, across sectors and categories, putting customer feedback front and center.

Software 88

Software SEO Tools B2B 88

Onclusive

APRIL 29, 2021

You want to make sure you maintain control over your message versus letting the media or other external influencers hijack it from you. A communication vacuum on your end is sure to be filled with messages from others, including the media, the influencers and your competitors. DO respond with honesty, clarity and responsibility.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. For example “media relations” or “influencer marketing” might each have its own unique set of keywords.

Brand 208

Brand Branding How To SEO 208

ImPRessions - Crenshaw Communications

MARCH 1, 2016

Chances are, blogs are high on the list of media targets. Despite predictions that social networks have surpassed blogs in popularity, blogging isn’t dead. More than 42% of Americans regularly follow at least one blog. Blog storytelling has reach. Blog posts can easily be shared on other social media.

Blogging 159

Blogging Interviews Storytelling Community 159

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Audience Public Relations: PR targets a broader audience , including stakeholders , influencers , and publics. Marketing: Marketing primarily involves one-way communication from the brand to the consumer, influencing purchasing decisions.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Mindful Marketing

FEBRUARY 26, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Competition is an inevitable part of life: Each day people contend for everything from parking spaces to produce, but perhaps the most intense competition occurs when one’s livelihood is on the line.

Ethics 94

Ethics Advertising Advertising Analysis 94

Presspage

JUNE 30, 2020

The G2 summer report came back recently, and we’re thrilled to have received 9 badges and be named a leader across 2 categories! Each quarter, their research team reviews data from thousands of SaaS companies around the world, across sectors and categories, putting customer feedback front and center.

Software 78

Software SEO Tools B2B 78