Sword and the Script

JANUARY 23, 2024

An industry-focused blog, your own research reports, and contributing articles to trade publications are proven ways to do it. Narrative case studies , rather than the formulaic problem-solution-results format, are a solid and entertaining way to do this.

B2B 102

B2B Study Company Leadership 102

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view. An interesting bylined article or blog post can make its way around social channels and be picked up by a trade or business outlet. Make news with opinion or behavior surveys.

B2B 147

B2B Pitching Case Study Local 147

Barokas

MAY 31, 2019

Blog posts : As one of the first places buyers will go for information, a fresh and informative blog is arguably a company’s most critical content asset. Case studies : Whether you’ve read about it on our blog or heard it from your account team, you know we believe in the importance of customer validation.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

PR 20/20

JANUARY 23, 2023

Unsure if your website fits into one of these categories? Ideally, you’re updating it often with fresh content, including optimized blog posts, company or product announcements, case studies, modernized images, calls to action ( CTAs ), and more. Then keep reading for five signs that it’s time to update your site.

Mobile 72

Mobile Case Study Google SEO 72

Sword and the Script

AUGUST 3, 2021

That’s according to a blog post detailing an eclectic laundry list of software updates : “Our team has been working on ways to detect the content posted by these accounts, in order to be able to filter it out, or at the very least analyze it separately from human accounts. Muck Rack case study with The Motley Fool.

Software 85

Software Case Study Pitching Technology 85

Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs.

Social Media 60

Social Media Blogging How To Media 60

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Mindful Marketing

OCTOBER 4, 2023

However, both headlines are case studies in nonverbal communication – People’s clothes and how they wear them often portend their personalities and purposes; similarly, individuals’ eyes often signal what they’re thinking and feeling. ” ​ Subscribe to Mindful Matters blog.

Policies 98

Policies Sports Interviews Case Study 98

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. Document all the content your organization develops regularly: blog posts, press release, case studies, sales sheets, and so on. The industry was regulated, so a review process was necessary.

Marketing 85

Marketing Guidelines Social Media Conference 85

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” To succeed in a particular space, whether it’s crowded or a new category, you have to understand it. ” Continue reading at your own peril if you’re not that far!]. What does your target audience look like?

Strategy 258

Strategy Trade Shows Case Study Course 258

5W PR

SEPTEMBER 23, 2019

This rule essentially divides up social media content into three categories, helping content creators diversify their feeds and accomplish multiple goals. It could publish a few case studies to then create content for social media from.

Strategy 83

Strategy Case Study Reputation Content Marketing 83

Communications Conversations

MAY 20, 2020

During the pandemic, however, two new companies have emerged as powerful players in the brand journalism category. Some are straight blog posts from SF leaders. So, there you have it, two great brand journalism case studies during the COVID age. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. The Marketing AI Institute was created and is powered by PR 20/20. trillion in 2019, ramping up to $3.9

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

DECEMBER 5, 2017

The authors have documented case studies used to support the notion of profitable content marketing. However, these all stem from the usual suspects for marketing case studies (i.e. It was a wild success with thousands of registrations and an absurdly high volume of exposure across news, blogs and social media.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Katie Paine's Measurement Blog

JULY 20, 2023

Read about British Columbia’s very successful flu shot campaign in our article “ 3 Exceptionally Effective Risk Communication Case Studies. ”) In the chemical industry, the typical goal is to get people to shelter in place when and if there’s an accident. But you can’t measure that if there’s no accident. For example, the U.S.

Chemicals 52

Chemicals Brand Branding Survey 52

ImPRessions - Crenshaw Communications

MAY 31, 2017

In addition to another viral video – this one of founder Travis Kalanick arguing with an Uber driver – the company was hit with ugly charges of sex discrimination in the workplace, detailed in a blog post by a female engineer who quit the company in frustration after only a year.

Crisis 180

Crisis Airlines Brand Branding 180

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Doctor Spin

FEBRUARY 22, 2024

Journalists (and influencers with journalistic ambitions) fall into this category. A Case Study. Please support my PR blog by sharing it with other communication professionals. A Case Study. [link] Some third-party publishers don’t accept payment because their livelihood depends on objectivity.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR 20/20

SEPTEMBER 17, 2019

If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. In case you missed #INBOUND19, check out the recap on our blog.

Conference 97

Conference Marketing Case Study Content Marketing 97

Solo PR Pro

NOVEMBER 17, 2020

Post the title and link to your latest newsletter or blog, plus a link to subscribe. Promote a recent news story , case study or promotional one-sheet with relevant links. Take the time to create and produce an informative, warm and professional message in each category.

Real Estate 80

Real Estate Case Study LinkedIn Social Media 80

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. The Marketing AI Institute was created and is powered by PR 20/20. trillion in 2019, ramping up to $3.9

Conference 40

Conference Marketing Analytics Case Study 40

Buzzstream

SEPTEMBER 27, 2018

In most cases with content analysis I tend to look at the past year, but in this case I want to look at all the content we’ve posted then manually review the topics and dates. Now enter the URL for your blog or website (or that of your clients) and sort by the metrics that apply to your content goals.

Strategy 99

Strategy Analysis Reddit Data 99

Buzzstream

MAY 25, 2021

Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter. The Pudding do a great job of interactive content, a favourite of mine being this piece which visualises every line in Hamilton : Blog post.

Infographics 160

Infographics Data Blogging Mobile 160

PR Job Coach

SEPTEMBER 10, 2013

You should expect no less than $25 per hour, particularly if the job involves in content creation, including writing releases, case studies, blogs, speeches, tweets, Facebook posts and yes, even questions for Quora or content for Pinterest. Is the compensation reasonable for the role?

Pinterest 120

Pinterest Case Study Internal International 120

Sword and the Script

APRIL 8, 2017

The UML is a weekly roundup of just three articles or blog posts that I’ve vetted, analyzed, added commentary and recommend for further reading. The study cites source data from the 2017 Content Preferences Survey Report by the Demand Gen Report , which also found: 34% of buyers have less time to devote to reading/research on purchases.

Content Marketing 71

Content Marketing Social Media Marketing Media 71

ISEBOX

JANUARY 6, 2016

Themes: Go pretty general here to create a handful of categories like: Conferences & Special Events. Case Studies & Client Testimonials. Content Types: These are the post formats you’ll be using, such as blogs, press releases, whitepapers and ebooks, etc. Product Launches. Holiday Related. Team Member Profiles.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Doctor Spin

DECEMBER 15, 2023

It should support various file formats and provide a logical, user-friendly structure for organising documents into folders and categories. On an intranet, top-down communication is facilitated through official news channels, broadcast emails, leadership blogs, and dedicated sections for corporate announcements.

System 52

System Employee Meeting Internal 52

PR 20/20

NOVEMBER 30, 2022

As you’ll see below, we’ve broken down audit questions by each of these categories. Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. But blog publishing shouldn’t be a random act that is done here and there when an idea hits you.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MAY 14, 2019

How do you compare a brief mention in a top tier business publication to a product review in a blog? For example, if someone reads a product review about your product in a third-party blog, closes the article and then visits your company website the next day, how would you know? Here’s what that looks like in the detailed view.

Case Study 116

Case Study Software Data Web 116

The Awards Blog

SEPTEMBER 9, 2019

Having strong customer testimonials or even a case study or success story included in your award submission can mean the difference between selection and rejection. Know your market – Make sure your submission maps to the award category you are applying for. However, this can also be a chance for you to get clever.

Case Study 66

Case Study Conference Advertising Advertising 66

Sword and the Script

MAY 1, 2018

There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. First, let’s define some categories of customer references: Sales references. Case studies, press releases, award applications, and related material will fall somewhere in between.

B2B 62

B2B Marketing Survey Study 62

Beyond PR

AUGUST 22, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” To succeed in a particular space, whether it’s crowded or a new category, you have to understand it. From succinct tweets to lengthy case studies, tell a story: be surprising, strike an emotional chord and end with a punch.

Strategy 74

Strategy Trade Shows Case Study Course 74

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Do you blog regularly? My own predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

Waxing UnLyrical

MAY 23, 2011

But your vibe lives independently of those categories. Vibes vary a little with moods, but not enough that people can’t tell after a while whose name is at the top of a blog post or on a tweet without looking. Case studies (read: shout-outs) would be fun, too. Here’s my theory about that. And that’s my theory.

Social Media 80

Social Media Media Case Study Web 80

PR 20/20

MARCH 15, 2021

Objects are type or category of information—contacts, companies, deals, and tickets. You likely have a number of documents your sales team uses daily—terms and conditions, spec sheets, case studies, proposal templates, etc. This will allow you to track your existing contacts’ actions and market to them in the future.

How To 97

How To Knowledge Base Survey Technology 97

Waxing UnLyrical

OCTOBER 1, 2010

Priya will share her case study on a campaign for the Council for Responsible Nutrition, when they decided to take their “Life… supplemented&# initiative directly to their consumers via online networks. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Measurement 58

Measurement Tourism Community Social Media 58