Ronn Torossian

SEPTEMBER 14, 2021

Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more. The post Using Social Media in a PR Campaign appeared first on.

Social Media 259

Social Media Media Small Business Strategy 259

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Understanding how they work is essential for an agency to jumpstart a PR relationship and build trust. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

Remote PR Jobs

DECEMBER 12, 2022

Businesses and Agencies. Categories. All Categories. Jobs Database. The Top 5 Intake Questions to Ask Potential Clients. public relations. Dec 12, 2022. Clients across the board may be eager to start working with you – but do you want to work with them? Need a Remote Public Relations Professional? FIND ONE NOW.

Privacy 264

Privacy Meeting Strategy Social Media 264

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 104

Blogging Survey B2B Analysis 104

Bianchi Biz Blog

FEBRUARY 29, 2024

In this blog – the first of two parts – we’ll share these findings and what implications they have for PR practitioners as we strive to secure earned media hits for our clients. Those companies and agencies that engage in media relations regularly most likely have a good sense of the landscape.

Report 101

Report Automotive Media Local 101

5W PR

MARCH 19, 2024

Social media platforms, particularly TikTok Shop, are driving product discovery in this burgeoning category. The post 5WPR Shares Key Insights from the IECSC Beauty Expo appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 88

Trends Consumer Conference Technology 88

Polaris

JANUARY 21, 2015

My team and I are responsible for developing blogger outreach programs for clients—and I often receive pitches from other PR agencies about their clients. Here are 5 approaches to blogger outreach in the latter category your PR agency might be using. #1: A PR agency approaches a wine blogger with information on a new iOS game.

Agency 100

Agency Pitching Enterprise Policies 100

Flack's Revenge

OCTOBER 21, 2021

They are miscategorizing us (or there is no category) – what to do? Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. It gets down to creating and owning a category. It’s a noisy and competitive word in technology.

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

They are miscategorizing us (or there is no category) – what to do? Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. It gets down to creating and owning a category. It’s a noisy and competitive word in technology.

SEO 156

SEO YouTube Interviews B2B 156

Steve Barrett on PR

JUNE 22, 2023

PR agencies were once again left frustrated about their apparent inability to make a mark in the Cannes Lions category that bears their name, as ad firms continued to dominate.

Agency 108

Agency Blogging 108

Steve Barrett on PR

JUNE 23, 2022

PR agencies may once again have struck out in their own Lions category but earned media was an intrinsic part of every successful activation at the first in-person Festival of Creativity in three years.

Trends 147

Trends Creativity Agency Media 147

Bianchi Biz Blog

APRIL 11, 2024

Much of that growth in attendees, exhibitors and exhibitor space came from the advanced vehicle technology and mobility space, as the number of exhibitors in this category more than doubled to over 700.

Automotive 99

Automotive Mobile Government Technology 99

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. We are one of very few agencies to offer this service.

Marketing 106

Marketing Newspapers Print Local 106

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. Ideas are organized by marketing category (e.g.

Agency 84

Agency Enterprise Technology Analytics 84

5W PR

NOVEMBER 9, 2023

In the world of influencers, there are different categories based on follower count and engagement levels. Nano influencers Nano influencers are the smallest category, with follower counts typically ranging from a few hundred to a few thousand. It helps brands reach a larger and more engaged audience.

Product Launch 78

Product Launch Local Small Business Advertising 78

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Bulk Blog Topic Generation. Instead of generating blog topics on a one-off basis, what if you could create several hundred at a time?

Blogging 60

Blogging Conference Content Marketing Writing 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Bulk Blog Topic Generation. Instead of generating blog topics on a one-off basis, what if you could create several hundred at a time?

Blogging 60

Blogging Conference Content Marketing Writing 60

5W PR

MARCH 27, 2024

This year, the introduction of “The Modern Pet” category in the New Products Showcase highlighted a wave of brands catering to this demand. The post Unleashing Innovation: 5W Reveals Top Trends from the Global Pet Expo 2024 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Apparel Fashion Industry 78

5W PR

MARCH 27, 2024

This year, the introduction of “The Modern Pet” category in the New Products Showcase highlighted a wave of brands catering to this demand. The post Unleashing Innovation: 5W Reveals Top Trends from the Global Pet Expo 2024 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Apparel Fashion Industry 78

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Be consistent.

B2B 232

B2B Agency Energy Media Relations 232

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: Bulk Blog Topics Generation. Bulk Blog Topic Generation.

Blogging 60

Blogging Conference Content Marketing Writing 60

5W PR

NOVEMBER 7, 2023

Importance of holiday gift guides Holiday gift guides are curated collections of products and gift ideas typically organized around specific themes or categories. They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon.

How To 78

How To Retail Pitching SEO 78

Bianchi Biz Blog

JANUARY 20, 2022

Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit.

Automotive 84

Automotive Agency Tourism Mobile 84

5W PR

SEPTEMBER 28, 2023

There are categories–like beauty – where consumers rely heavily on seeing real-time results before buying, and experiential marketing makes all the difference. The post A Look at the RevAir Campaign Signals Experiential Marketing is Back– and Better than Ever appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 78

Marketing Education Consumer Social Media 78

Barokas

JULY 6, 2020

Our guidance comes from more than 20 years working across the tech landscape, including the aerospace, AI, fintech, health tech, and sports and entertainment categories. We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A.

Consumer 131

Consumer Product Launch Agency Sports 131

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Each category breaks out vendors alphabetically. The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting.

Technology 92

Technology Software Resources Pitching 92

5W PR

MAY 12, 2023

Busch was honored in the Leading the Charge: PR Category. In addition to joining their moms at work, the girls had the opportunity to attend Campaign US’s 2023 Inspiring Women Awards, during which 5W Co-CEO Dara A.

Industry 88

Industry Agency Blogging Publicity 88

PRSay

APRIL 19, 2021

While there wasn’t any search volume yet, we looked at it as if we were launching a new industry category. Which topics do you want to own — or keep on your own website or blog — and which ones are you going to use for contributed content — or use in your earned media efforts? . She has run and grown an agency for the past 15 years.

Media 197

Media Newspapers Google Energy 197

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

5W PR

MAY 24, 2023

5WPR is very versatile, so we’re able to reach all categories and channels we need. The post 5WPR Recognized as one of the Game Changers in New York’s PR Industry by Clutch appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Industry 88

Industry Enterprise Fashion Financial 88

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. For us, it’s a huge and growing part of our business and an exciting category. What industry changes will drive the news cycle and create ad tech PR opportunities for companies in the category? DOOH is hot.

Privacy 156

Privacy Advertising Advertising Data 156

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

A company blog post on a newsworthy topic will often help media and influencers link a subject-matter expert with a breaking story. A recent example is a survey we designed for Lotame , a leading unstacked data solutions company that works with marketers, ad agencies and publishers. .

How To 334

How To Media Healthcare Survey 334

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. With it, you can search for keywords using a phrase, website or category; get search volume data and trends; and expand your keyword list.

Brand 208

Brand Branding How To SEO 208

5W PR

NOVEMBER 23, 2020

As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel. Of 125 major retailers, only two, Home Depot and JC Penney ranked high in all three categories. Nordstrom, Tractor Supply Company, Target, and Best Buy landed in two of the three categories. Here are some takeaways from the study.

Retail 88

Retail Mobile Study Web 88