Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

5W PR

AUGUST 6, 2018

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly. Good interview subjects will answer the question in a way that draws attention back to their brand.

Interviews 74

Interviews Media Agency Conference 74

The Stalwart Blog

AUGUST 25, 2019

I had a conversation with a nonprofit that has been getting repeated questions from the investigative team of a local media outlet about their operations. So this nonprofit offered the opportunity for the media outlet to interview them at their location, see their operations, provide unfettered access. Yet the questions keep coming.

Interviews 60

Interviews Nonprofit Media Local 60

OnePitch

NOVEMBER 2, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage, and a video interview , in Black Enterprise for its introduction to a valuable source. Want more blogs like this? Click below to subscribe to our newsletter and receive weekly emails with the top blogs from The TypeBar!

Enterprise 93

Enterprise Pitching How To Print 93

Bianchi Biz Blog

JANUARY 8, 2024

I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. His name was Pip and he won the hearts of visitors and locals. I began in college with an internship at a newspaper local to my school covering local government as well as random features I came across in the area.

Meeting 97

Meeting Energy Local Media 97

NewsWhip

DECEMBER 7, 2023

This was picked up by several local news outlets, with ABC7 in Los Angeles earning over 127k engagements to its article published on Nov 13th, just five days after the initial statement. The singer celebrated the release of his debut solo album with an exclusive interview on Apple Music, and the post received nearly 2 million views.

Brand 78

Brand Branding Retail Viral 78

PR for Anyone

OCTOBER 12, 2021

Here is a great way to create great content fast: Most Realtors struggle with what content to post on social media and in blogs. Interview your favorite loan officer about various credit topics – What does good credit mean for a loan? Content can be all about neighborhoods you specialize in and the local community. Bad credit?

Real Estate 130

Real Estate How To Local Interviews 130

The Hoyt Organization

APRIL 23, 2024

To do this, create content such as blog posts, whitepapers, or industry reports that provide valuable insights and solutions. For instance, if you are a non-profit focused on education for underprivileged children, partnering with a local business like a bookstore can help you amplify your message and gain more support for your cause.

Strategy 101

Strategy Nonprofit Social Media Leadership 101

5W PR

FEBRUARY 19, 2024

Companies can create informative content in the form of blog posts, webinars, and social media discussions in an effort to share valuable knowledge from credible experts. Create online forums, host local events, or collaborate with like-minded brands. Authenticity builds trust and shows the brand can be human, just like its customers.

Consumer 78

Consumer Industry Brand Branding 78

5W PR

OCTOBER 26, 2017

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. feedmedearly: I started my blog in 2013, partially as a creative outlet, and partially as a way to get in front of food brands. I think this benefits both the brand and the influencer.

Interviews 88

Interviews Instagram Video Creativity 88

Cision

JUNE 7, 2017

With that I mean guest blogging on high-ranking sites, engaging with influencers and being covered in the media. After several email and phone interviews, I was selected to go to Chicago, appear on the show and compete on Steve Harvey’s Top Inventor segment. ” When I heard back, I found out It was the Steve Harvey Show.

Google 319

Google Reputation How To Television 319

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. The post Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018 appeared first on AirPR.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Critical Mention

JUNE 29, 2018

We’re basically capturing local news that’s not available outside of the local area. The post Interview with Critical Mention’s VP of Engineering on Media Monitoring appeared first on Critical Mention - Media Monitoring. Our capture network is spread across a good portion of the globe. You can’t just rebuild that with AWS.

Engineering 97

Engineering Interviews Media Software 97

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

PRSay

FEBRUARY 8, 2021

By featuring significant connections to trending media topics and issues, we can position our BIPOC leaders and innovators as subject-matter experts for interviews beyond their respective cultural observances. This is a modified version of a post that first appeared on Vanguard’s In Practice blog. Photo credit: rSnapshotPhotos ].

Media 157

Media Policies System Pitching 157

5W PR

OCTOBER 26, 2017

To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. feedmedearly: I started my blog in 2013, partially as a creative outlet, and partially as a way to get in front of food brands. I think this benefits both the brand and the influencer.

Interviews 60

Interviews Instagram Video Creativity 60

ReimaginePR

SEPTEMBER 9, 2021

Often, these videos are filled with information-heavy content such as tutorials, expert interviews , reviews, and how-tos. This LinkedIn blog post is a great place to start. 4 Location For Local SEO. There are certain topics where Google allocates a substantial chunk of SERPs for video results. So, go crazy with promotion.

YouTube 156

YouTube Video Corporate How To 156

Stern + Associates

JANUARY 29, 2024

Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. This is a still-evolving trend as most media interviews outside cable networks are still in print, but it’s conceivable that in the future there will be more video content around topics beyond breaking news.

Strategy 96

Strategy Publicity Media Video 96

Landis PR

NOVEMBER 14, 2022

NOTE: This is a reposted blog by our Public Relations Global Network Party RumboCierto. For the original blog, please visit here. In interviews and support materials, it’s okay to recognize direct and indirect competitors. Photo courtesy of Pexels. Don’t be afraid of competition: All boats rise with the tides.

Communications 98

Communications How To Local Survey 98

Contently - Strategy

JANUARY 24, 2022

Xerox partnered with Contently to develop a customer-centric content strategy that utilized our workflow infrastructure to scale content and deliver everything from expert interviews to e-books, case studies, social content, and SlideShare presentations.

Case Study 131

Case Study Study Brand Branding 131

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I use my blog, PR Expanded , for video book reviews. Younger professionals have so much to share with you.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

MAY 23, 2018

While local broadcast TV segments typically last one to three minutes and reach an audience in the low thousands, podcast interviews last between 15 and 60 minutes and give your client an opportunity to tell his or her story to an engaged, knowledgeable and passionate audience. Don’t overlook blogs.

Media Relations 135

Media Relations Publicity Media Blogging 135

5W PR

SEPTEMBER 4, 2023

Supporting local artisans and craftsmanship to reduce carbon footprint. Interviews, features, and collaborations with journalists can spread the message to a wider audience. The post How Sustainable Fashion Brands Can Utilize PR To Communicate Their Values appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Fashion 78

Fashion Communications Brand Branding 78

PRSay

SEPTEMBER 25, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month. Through a media contact, we scheduled an exclusive interview opportunity for the car manufacturer’s chairman.

Ethics 157

Ethics Banking Pitching Analysis 157

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. Supporting Local Market Development. How A PR Agency Fine-Tunes Your Strategy Plan.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. Supporting Local Market Development. How A PR Agency Fine-Tunes Your Strategy Plan.

Agency 52

Agency Local Newspapers Interviews 52

Cision

JUNE 21, 2016

Vaco recruiter Piper Ochsner additionally advises candidates to be prepared to deliver a similar video-worthy introduction in person, as well, and suggests that a candidate’s ability to answer the inevitable interview opener “Tell me a little about yourself” can make or break an interview. Get published.

Brand 189

Brand Branding Real Estate Tourism 189

Waxing UnLyrical

FEBRUARY 7, 2019

Interview Experts. People love interviews with industry experts. After the interview is complete start looking for industry blogs that frequently write about experts or interview them – also you can look for outlets which put together weekly roundup posts. Give Away Swag. Who doesn’t love free stuff in the mail?

Creativity 63

Creativity Strategy SEO Interviews 63

Cision

JUNE 25, 2015

This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Blog about the coverage. Explain more in a blog post and post to your site. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PR for Anyone

SEPTEMBER 16, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. what you can pitch your local media for the month of October. Pick one of these and start pitching the media today! PR FOR ANYONE. Transcript.

Pitching 130

Pitching Financial Small Business YouTube 130

Sword and the Script

AUGUST 24, 2021

I’m a fan of using sponsored content strategically – I often recommend taking a high-performing blog post and repurposing it for paid content – and suggested a blog post we had published earlier that might land well with the audience. However, I don’t think that’s what happened here.

Pitching 114

Pitching Media Relations Survey Advertising 114

Polaris

DECEMBER 11, 2014

dpms is a local London business that sells branded apparel, jewelry and products by local artisans. The win inspired Metro News , a local tabloid, to profile dpms in a feature story. Effective media relations is based on building relationships with journalists at legacy media outlets and writers at independent blogs.

Apparel 123

Apparel Media Ethics Interviews 123

Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

Media Relations 106

Media Relations Media Storytelling Report 106

Stephen Waddington

MARCH 17, 2021

Three years ago I published an anonymous blog from a senior practitioner about the gap between his organisation’s policy on mental health and the reality of its culture. I don’t usually normally post anonymous blogs but it was an important story. That is not to mention the 10,000 local people who are employed there today.

Storytelling 147

Storytelling Local Case Study Television 147

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. They have very kindly allowed me to re-share this with you here on my blog, I hope you like it. Why should people read your blog? What makes it different?

Interviews 35

Interviews Writing Blogging Social Media 35

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. really care about - the monthly.

Interviews 48

Interviews Radio Journalism Newspapers 48