Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Marketers seem so focused on churning out content, many brands are pushing out more than 280 tweets and 140 Facebook posts a month! The top three characteristics of a “best in class” brand focus on customer service and engagement.

Customer Service 205

Customer Service Social Media Marketing Media 205

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. PR is more measurable than ever. PR generates influence. Good will has value.

Mobile 244

Mobile SEO Web Journalism 244

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 65

Measurement Data Big Data Banking 65

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

Stephen Waddington

JUNE 6, 2020

If an organisation exists for no other reason than to generate profit, such as a bank, it should at least be honest about it, says Langham. Reputation Management sets out models and tools to measure and manage reputation from Langham’s own work at Lansons and organisations such as the Reputation Institute.

Reputation 153

Reputation Financial Case Study Banking 153

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Marketers seem so focused on churning out content, many brands are pushing out more than 280 tweets and 140 Facebook posts a month! The top three characteristics of a “best in class” brand focus on customer service and engagement.

Customer Service 158

Customer Service Social Media Marketing Media 158

Cision

DECEMBER 6, 2017

PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. PR professionals have always been great storytellers, serving as the voice of the brand, building relationships and cultivating trust with their audiences but the digital revolution empowers communicators to accomplish so much more.

How To 223

How To Marketing Storytelling Measurement 223

5W PR

MAY 4, 2022

Blockchain is a distributed ledger that allows users to make secure payments and store currency without the need for a bank or credit card company. It provides faster, cheaper, and more secure transactions than traditional banking systems. It is one of the ways to control the perception of people about a brand.

Technology 88

Technology Publicity Banking Newspapers 88

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

It can help an organization weather a crisis situation because a well-earned reputation is like money in the bank. Risk management, compliance, legal counsel, brand marketing – all may have some ownership when it comes to corporate reputation. PR people tend to be comfortable with intangible and hard-to-measure attributes.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. On Facebook, the likelihood of a brand post reaching an intended audience is low. Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

NewsWhip

JULY 12, 2022

For the UK, that would be like BT, Vodafone, and Three all shutting down at once – pausing all internet traffic, electronic purchases and banking,” said Rang. Companies only have so much banked goodwill. When they went dark, so did millions of Canadians. Obviously, that’s bad. But the response was even worse.” .

Communications 158

Communications Telecommunications Banking Crisis 158

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. The Bank of Montreal uses bullets to list its financial highlights rather than a table.

Examples 52

Examples Company Financial Brand 52

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Beyond PR

SEPTEMBER 26, 2016

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications. Uncover The Weakest Links In Your Strategy.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Waxing UnLyrical

NOVEMBER 21, 2016

The November edition of #measurePR focused on measuring engagement. Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. PESO measurement!

Measurement 40

Measurement Community Banking Advertising 40

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. shonali a4: word counts, number of posts/tweets by the brand, and wait for it, comparison to ave. Empty #measurepr.

Measurement 40

Measurement Comparison Banking Print 40

Business Wire

JUNE 22, 2017

A platform offering important financial news, requiring stringent security measures, might seem like cause for stress, but the good news for IR professionals is that Business Wire just released a new white paper outlining the best practices for internal workflow, technical compatibility, and security awareness and diligence. She holds a B.A.

Financial 159

Financial Web Banking Internal 159

Stephen Waddington

JANUARY 4, 2021

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Thanks to Daniel Eckler for scouring the internet and collating reports.

Trends 155

Trends Technology Television Banking 155

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

We still prize earned media stories that appear in brand-name media outlets. We’ve always worked to create content for brands, and we still do. Subsequent updates treated brand mentions, even without links, as if they were links, rewarding good PR work with higher search rankings. And with change come challenges.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Internally, data can inform our PR strategy and make our branded content better and more engaging. Quality data has made better PR monitoring and measurement possible. And, of course, the data we create through our own branded research for clients creates news. Artificial intelligence.

Trends 157

Trends Privacy Data Reputation 157

Communications Conversations

DECEMBER 4, 2020

And influencers were starting to work more closely and frequently with brands in the market. And, measure results in a variety of ways (i.e., Locally here in Minneapolis, companies like UHG, Target and US Bank used corporate blogs to share these messages. Instagram was the hot social media network. Facebook was purring along.

Corporate 139

Corporate Blogging Banking Measurement 139

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Measure your results.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

MAY 7, 2019

Since most websites get the vast majority of website traffic from organic searches, Google has an outsized role in how much visibility any brand gets on the web. Where those links are branded, as opposed to a keyword, the link inherently brings higher visibility. Second, organic search is like compound interest in a bank account.

Google 138

Google Banking Engineering Web 138

NewsWhip

MARCH 4, 2022

The decision came one day after FIFA announced initial measures it would take with regard to Russia’s invasion of Ukraine, of which a complete ban from games was not yet included. Mar 4th: Brands can’t bank on TikTok alone. Across social media, the top Facebook post came from BBC News , with 69.8k

Instagram 78

Instagram Banking Sports Government 78

The Proactive Report

FEBRUARY 20, 2017

Create a list for influencers, brand advocates and reporters (keep the lists separate.) A CRM system for influencers: Once you are in contact with influencers, analysts, reporters and brand advocates you need a system to keep track of your engagement with them. Every strategy needs goals so that you can measure your progress.

Digital PR 113

Digital PR System Infographics Banking 113

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Shift Communications

NOVEMBER 20, 2017

Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Finally, let’s look at the post-beta period: What we see is no relationship between any engagement measure and tweet length, in any time period. Automakers.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. My instinct?

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. This means spotting a breaking news story or key talking point in the media and publishing a story to drive brand awareness off the back of it, using techniques such as newsjacking.

Digital PR 62

Digital PR Analysis B2C Examples 62

Cision

MAY 14, 2015

New ways to accurately measure and track PR’s value. The CEO of Social Media Explorer, Nichole Kelly spent 15 years as a brand-side marketer working for organizations such as Sherwin-Williams and The Federal Reserve Bank. She also co-founded TRKS.IT, a link shortening, measurement and remarketing platform.

Social Media 120

Social Media Advertising Advertising Healthcare 120

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Prepare in advance. Listen and monitor.

Social Media 117

Social Media Conference Media Corporate 117

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Victorious PR

JULY 25, 2022

While PR can’t provide a direct ROI because it is too organic to measure, we can share some client testimonials that illustrate what we’ve been able to do to help our clients grow their businesses. These quotes are just a selection of a bank of ROI-adjacent quotes we keep on hand to show potential clients. We feel very accomplished.

Real Estate 52

Real Estate How To B2C Banking 52

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

NOVEMBER 9, 2021

GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. Next, they publish a fake release saying that the company was about to be acquired by a well-known brand. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. Automated coverage book.

Software 93

Software Banking Technology Data 93