Cision
APRIL 27, 2017
People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.
Beyond PR
APRIL 28, 2017
People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.
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The Resolution Blog
OCTOBER 15, 2019
Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Don’t Be Afraid to Build on B2C Ideas The interactive and sharing elements of the campaign are things we often see in the B2C world. Key Takeaway?—?Add Key Takeaway?—?Don’t
Prohibition
JANUARY 6, 2023
When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image.
MaccaPR
AUGUST 26, 2015
Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.
Beyond PR
MARCH 6, 2018
Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Every year, the Content Marketing Institute publishes research surrounding the state of content marketing for B2B and B2C organizations. Content Marketing is no Longer a Shiny New Object. percent close rate.
Waxing UnLyrical
MAY 4, 2016
Should I use humor if my company is B2C? The use of humor in B2C organizations and brands is much more common than in their B2B counterparts. Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co., What about B2B? Again, it depends.
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