MaccaPR

OCTOBER 29, 2019

Regardless of whether your business is B2B or B2C, the way that customers reach, and research, you have changed. From social media to ecommerce and podcasts to print, there are more channels then ever for a potential customer to engage with your brand. It’s Not About the Channel.

Brand 90

Brand Branding Marketing Enterprise 90

Prohibition

NOVEMBER 16, 2022

By using digital channels you’re able to attract business online on an international scale, to generate leads and revenue opportunities across the globe – which is extremely beneficial if you’re looking to launch into a new market. Integrating other areas of online marketing for greater brand messaging.

Digital PR 62

Digital PR Brand Branding SEO 62

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. There’s a very smart exercise to be done when floating an idea internally.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

DECEMBER 5, 2017

Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). I’m not completely knocking the idea wholesale – rather I think it’s something marketers should consider carefully internally before bringing it up with a broader set of stakeholders.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

PR 20/20

OCTOBER 12, 2017

They had a simple goal for one of the races: to deliver a printed guide to exiting fans with the race results immediately following the race. As soon as the race was over, they quickly printed the results on the Heidelberg and distributed the magazines to attendees as they were leaving the race — an astounding feat done in almost record time.

Marketing 53

Marketing Enterprise Print Film 53

MaccaPR

AUGUST 26, 2015

Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past. For more on Levi Strauss’ use of brand history storytelling, check out the recent Entrepreneur article, " How Levi's Became a Brand With Staying Power.". Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

Contently - Strategy

NOVEMBER 14, 2018

If you’re B2C, help them enjoy personal passions (travel, fitness, wellness, food, sports, etc.) It started sending customers a monthly print magazine called The Bathroom Minutes with their razors. Whether you work in B2B or B2C, the goal of these playbooks is to get you out of content chaos and on the path to content mastery.

Leadership 111

Leadership Brand Branding How To 111

Contently - Strategy

SEPTEMBER 21, 2018

Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub. Not defining your target audience. Who are these consumers, and where do they typically find the articles they read?

Content Marketing 111

Content Marketing Print Analysis Data 111

Beyond PR

APRIL 13, 2018

Brand value can be measured by a variety of media channels including broadcast, print and social. PR and comms professionals need to be able to visualize their success to higher level executives, as well as internal stakeholders. What’s more, internet users now have the ability to block certain content.

Media 73

Media Google Measurement Print 73

MaccaPR

DECEMBER 19, 2016

Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

DECEMBER 5, 2019

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Financial services content is also incredibly complicated. Report Methodology.

Financial 111

Financial Industry Report Insurance 111

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Encourage internal authenticity first. What we want to stress is the importance of starting internally. ” According to the Melcrum Inside Internal Communications study , effective internal communication contributes to a 40% increase in customer satisfaction and is linked to increases in overall company performance.

Brand 160

Brand Branding Film Internal 160

Waxing UnLyrical

APRIL 2, 2016

There’s a great email marketing case study on B2C which I think is also a great case study on creativity. And just as collaboration makes for efficiency both internally and externally, it also encourages the growth of social, empowered, and active communities, that can really elevate your thought leadership. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40