Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Many companies – B2C and B2B alike – are adopting the integrated PESO model popularized (and copyrighted ) by Arment Dietrich CEO and Spin Sucks founder Gini Dietrich. Is media relations dead?

Media Relations 102

Media Relations Automotive Media Newspapers 102

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. An interview with her posted on the page raised this content from blah to important, and health bloggers and the mainstream media took notice. Don’t slap a stock image on a blog post just because you know you need an image.

B2C 157

B2C Study Exercises Sports 157

Sword and the Script

NOVEMBER 22, 2022

I’d love to see the formula for calculating it – although I imagine it’s much easier to determine in an e-commerce or B2C business than in B2B. Maybe I could convince that client to allow me to interview customers from all the deals they closed over the last four years and find out. Webinar attendees.”. Membership gains.”. “I

Measurement 85

Measurement Survey Web Software 85

Sword and the Script

JULY 5, 2017

That’s my takeaway based on the interview below with Sophie Shiatis. I thought the topic would make for an excellent addition to the Off Script interview series. 1) You’ve worked on both B2C and B2B sides; how is marketing different in each category? And this is where I see B2C marketing being different from B2B marketing.

B2C 56

B2C Education B2B Interviews 56

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

The Hoffman Agency

FEBRUARY 4, 2021

It seems like just yesterday I was counting down the days until my interview for this position. Having that experience helped me see the differences in writing B2B and B2C pitches. The post No “I” in PR appeared first on "What's HAppening" Blog. By Hibo Abtidon, Account Coordinator.

B2C 41

B2C Pitching Writing Internal 41

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Want more blogs like this?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Critical Mention

AUGUST 29, 2019

For example, clients can subscribe to the idea of relying on your company to send out monthly newsletters with product updates, blog posts, upcoming webinar dates and more. If you’re a B2C organization targeting newlyweds or parents, you might go for something a bit more casual and bubbly. Provide Latest News Releases.

Company 81

Company Brand Branding B2C 81

Rock the Status Quo

DECEMBER 10, 2015

” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Each of these markets have association blogs and trade vertical publications, all ripe for pitching and hungry for free bylines, since they typically don’t have editorial staff to write content.

Pitching 100

Pitching Real Estate Banking How To 100

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. But there are a lot of vendors out there.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

OCTOBER 16, 2018

That my takeaway from this interview published today with a gentleman who has a history in marketing automation. He is Bryan Young, and he’s my guest on this 33 rd edition of the Off Script interview series. See these related interviews: Managing Media Relations for a Publisher; Off Script No. It just doesn’t work that way.

Marketing 56

Marketing Real Estate Analytics Interviews 56

Mora Communications

MAY 15, 2017

Speak your Business works across all marketing channels, including personal introductions, customer and investor pitches, speeches, presentations, sales conversion, and b2b or b2c – online and off. Ann has been interviewed by The Los Angeles Times, Elle, Cosmopolitan, ABC-TV, Entrepreneur, and many other media.

How To 56

How To System B2C Training 56

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

JANUARY 23, 2018

See these related interviews: Startup Marketing? Doesn’t matter B2C or B2B, the person making the purchasing decision – from martech to microwaves is driving the bus. One publication or blog you read regularly is… (other than Forbes, of course) there way too many to name. We are always looking for good people to interview about.

Marketing 71

Marketing Content Marketing Sports B2C 71

MaccaPR

MAY 23, 2018

If, however, you can offer an exclusive interview with a CEO about a newsworthy topic their readers should hear about at the ribbon-cutting, you have a much stronger pitch. TV could require your subject to be ready for an interview the same day. For more insight into the world of media relations, subscribe to the MaccaPR Blog here.

Pitching 82

Pitching Print Journalism Local 82

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. I hope that this interview with Matt Garrepy will help give us all something to think about ahead of time. Some are pure-play, others are manipulations of open source, monolithic blog engines.

Marketing 63

Marketing Technology Data System 63

PR Conversations

JULY 5, 2017

He/she is behind organization’s press releases, feature articles, blog posts, success stories, official statements and speeches. He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes?

Infographics 63

Infographics Corporate Policies Reputation 63

Beyond PR

SEPTEMBER 6, 2016

In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Just because you’re a B2B company doesn’t mean you need to avoid traditionally B2C channels like Instagram, Snapchat and Pinterest.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Since then, the person who came in second during our initial interview process now has the work. This is Part 2 of a two-post series.

How To 76

How To Pitching Local Interviews 76

MaccaPR

AUGUST 26, 2015

The "Unzipped" brand publishing platform that offers "a deeper look inside Levi Strauss" through Throwback Thursday vintage photos and blog posts on its culture and social progress. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. Source: Unzipped ). Branded History Museums.

Corporate 48

Corporate Examples Storytelling Brand 48

MaccaPR

MARCH 18, 2015

General Mills has a unique source for generating its content: Blog partners. By working with a seasoned blogger who is invested in growing her blog, but also in working closely with the brands that support her blog, General Mills is able to tap into its customers through alternative, yet authentic sources.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Contently - Strategy

NOVEMBER 8, 2023

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Podcasts: Offer podcast episodes that delve into industry trends, expert interviews, and deep insights. The key here is quality over quantity.

B2C 52

B2C Case Study B2B Content Marketing 52

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. I’ll hopefully be expounding on those in a future blog post.&# A Burke always, always keeps her promises! Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Contently - Strategy

MAY 10, 2024

Most organizations have a treasure trove of existing materials—be it presentations, blog posts, or webinar recordings—that can be quickly transformed into engaging video content. Formal Interviews (High Lift) Conducting in-depth interviews with your executives, facilitated by reputable industry experts, can offer a wealth of benefits.

Leadership 98

Leadership Video B2C Interviews 98

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. I interviewed all the people who would be stakeholders in our work,” she told us. “I We’ve heard too many horror stories about 800-word blog posts that get stuck in purgatory for three months.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111