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B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. even more effective than in-person meetings (63%), social media content (58%) and blogs (54%).

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What B2C Can Learn From B2B PR

ImPRessions - Crenshaw Communications

Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. Ecommerce has made buying easy, but the sheer amount of information – reviews, blog content, and earned media – available for almost any product makes shopping more research-driven and time-consuming.

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5W Launches New Digital Agency, HOW

5W PR

After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team. The post 5W Launches New Digital Agency, HOW appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

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Content Marketing Lessons Learned From Our Best Performing Blog Posts

Polaris

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation. If you need help starting or maintaining a blog, get in touch.

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Social Media for Consumer vs. B2B: Three Fundamental Differences

Deirdre Breakenridge

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

B2B 150
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Social Media for Consumer vs. B2B: Three Fundamental Differences

Deirdre Breakenridge

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

B2B 150