ImPRessions - Crenshaw Communications

MARCH 23, 2022

This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Be curious.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Planning is vital to successful pitching and one essential component is the humble editorial calendar. It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Repurposed content: Refresh previous content and select successful pitch ideas and posts.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Sword and the Script

OCTOBER 3, 2023

The database also has built-in features for list-building and a generative AI feature for pitching. The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases. Pitch podcasts by noon. Kick-ass” PR blogs. PR tech mentions Video makers.

Analysis 147

Analysis Tools Software SMB 147

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Product reviews on platforms like YouTube, social media platforms, or blogs. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. And it’s not just public relations.

Media 99

Media Nonprofit Pitching Analytics 99

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. PR and marketing can also use the insights discussed to develop other content such as pitches, bylines, blog posts, and more. There are different ways to be creative with this.

Leadership 332

Leadership Trends B2B Agency 332

Shift Communications

APRIL 26, 2016

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. To hit the ground running, here are some key best practices to keep in mind while first breaking into B2B tech PR.

B2B 60

B2B Enterprise Resources Retail 60

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Pitching Internal International 130

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. My B2B clients are more open to sponsored content. It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

SEPTEMBER 27, 2016

As the then director of communications for a B2B software business, my little budget was under constant pressure – and I had a hard time reconciling that cost with the value. Hiring a Solo PR Firm for B2B. The next agency we hired was a solo PR firm specializing in B2B – a one-person shop. Questionable Advice; Big Invoices.

B2B 60

B2B Corporate Agency Creativity 60

PR in High Definition

FEBRUARY 27, 2023

In the B2B tech PR and communications industry, there are several ways that generative AI could revolutionise how we work. Interestingly, ChatGPT revealed that, on its own, generative AI cannot replace the valuable time and effort communications professionals spend on strategy, planning, pitching and relationship building.

Industry 62

Industry Communications Technology Reputation 62

Rock the Status Quo

NOVEMBER 12, 2014

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Are there trade publications, e-zines and blogs related to those industries with short publication cycles for their online platforms? You’re stressing about it.

Real Estate 195

Real Estate Pitching B2C Fashion 195

Prohibition

SEPTEMBER 28, 2021

We celebrated two of our favourite days of the year, Yorkshire Day and International Dog Day, and our creative department was well and truly worked-hard this month, as we saw a bumper number of video shoots booked in – and all over the country too! It’s way more fun than it sounds – we promise! We headed down to Harrogate Town A.F.C

Video 62

Video Education B2B Local 62

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. 4) Emphasis on professional journalism.

Survey 102

Survey Report Media B2B 102

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. Read more: How To Promote Your Blog With 107 Content Promotion Tactics. Read more: How Content Promotion Works for Blogs Big and Small: Our 11 Favorite Content Distribution Strategies.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Agency Tools Resources 136

Communications Conversations

FEBRUARY 21, 2020

Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. Fun creative challenge each month! Blog post research.

Social Media 157

Social Media Media LinkedIn Tourism 157

Bianchi Biz Blog

FEBRUARY 18, 2021

And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. So over the years, I have read hundreds of articles and blog posts about how to get faster. This willprovide you with fresh perspective and ideas for new, creative approaches. Stay with me here.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Prohibition

JULY 10, 2023

To mark the one-month countdown last month, Tourism New Zealand created a special football pitch. Located in the Aoraki Mount Cook National Park, the full-sized pitch was constructed at the base of the mountains – creating the most beautiful backdrop for the beautiful game.

Tourism 62

Tourism Fashion Social Media B2C 62

Shift Communications

NOVEMBER 12, 2014

It’s not every workplace that you can be talking bylines or B2B strategy one minute and Beyoncé or Tom Brady the next – needless to say, the water cooler/kegerator conversation never fails to impress. Google Analytics Blog. WordStream Blog. SHIFT Blog. Christopher Penn’s Blog. Todd Defren’s “PR Squared” Blog.

Knowledge Base 141

Knowledge Base Blogging Agency B2B 141

ImPRessions - Crenshaw Communications

MAY 15, 2017

A growing independent agency thrums with new and existing account activity that provides soup-to-nuts opportunities to pitch in and a double dose of experience. A chance to show creative flair. . You may be a good candidate if you worked in graphic arts for your sorority or wrote pitches or planned events for a non-profit.

Skype 147

Skype Agency Meeting Software 147

PR 20/20

NOVEMBER 16, 2022

You can think of a landing page as the catcher in a baseball game—it’s there to catch the traffic your marketing team is pitching to your targeted audiences. Creative body copy that explains what the offering is. Research shows that approximately 68% of B2B businesses use landing pages to generate leads for future conversion.

eBook 69

eBook Tools B2B Examples 69

Sword and the Script

OCTOBER 8, 2016

For example, I’d venture MailChimp , a vendor based in my adopted hometown of Atlanta, used email to pitch the New York Times on this feature: MailChimp and the Un-Silicon Valley Way to Make It as a Start-Up. That’s a good pitch that landed a fantastic story about growing a business. Beyond PR 101: 3 Truly Unique Pitching Tips [UML].

Marketing 114

Marketing Pitching Survey Study 114

Stephen Waddington

MARCH 3, 2019

Foreplay in B2B marketing, inbound PR, personal learning, endings and beginnings, #CommsSchool and a birthday fundraiser. Demand better foreplay in B2B marketing How many times have you accepted a LinkedIn invitation only to be spammed immediately with a sales pitch? Sometimes idleness is a good thing. ??

B2B 61

B2B Local Web LinkedIn 61

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Some organisations have both—and sometimes, they operate as one unit.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

APRIL 11, 2017

A pitch is certainly a staple way of getting the word out, but email inboxes are crowded. Owned media channels, such as corporate blogging , are excellent alternatives. In addition, the public nature of blogging means your brand is behind those words, which matters in attributing sources. Give our services a try. Talk to Us!

Report 71

Report Media Survey Pitching 71

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Unfortunately, my pitches like “Best Coffee Spots in the City,” weren’t exactly newsworthy enough.) The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Software 36

The Hoffman Agency

FEBRUARY 4, 2021

I think one of my favorite projects that I’ve worked on was a pitch incorporating a social media influencer. I was tasked with taking the first crack at the pitch, and it was more creative and consumer-facing than all the other pitches I had written at the time.

B2C 41

B2C Pitching Writing Internal 41

Shift Communications

MAY 5, 2016

I have a number of answers to this question, but for the purpose of this blog post, I’ll stick with just one. While the political world is vastly different from B2B tech, I picked up a few lessons along the way that I think could be helpful for any PR pro: Staying on Top of the Media Narrative. Getting Creative.

B2B 60

B2B Creativity Report Twitter 60

Doctor Spin

FEBRUARY 22, 2024

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. While marketing will use paid campaigns to push products or services, public relations will pitch those products or services to journalists (and influencers with journalistic ambitions).

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

OCTOBER 18, 2016

His responses were usually pretty insightful, concise, and often became a source of a trend pitch we’d send to media covering the story – the components proactive media relations. The Advantages of Working with a Boutique PR Firm in B2B. Has your PR firm stopped bringing creative ideas to the table?

Financial 60

Financial Pitching Banking Trends 60

Contently - Strategy

OCTOBER 15, 2020

B2B companies always have to think a step ahead. Lately, innovative marketing teams have been thinking beyond the standard blog post. Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Want to test your site speed?

B2B 145

B2B Trends Video Course 145

Prohibition

JANUARY 6, 2023

In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign. It also offers an insightful explanation to the campaign instead of reading through extensive copy or blogs. Drive Awareness. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

Sword and the Script

OCTOBER 22, 2019

3 Recommendations for B2B Marketing Budgets. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 66% said newspapers.

Marketing 66

Marketing Survey Study B2B 66

Solo PR Pro

APRIL 5, 2022

That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. Since I've pivoted my business to content and editing, I had a conversation with a prospective client in the finance space looking for an editor for his company's blog posts.

How To 104

How To Fashion Banking Industry 104