Mindful Marketing

JULY 30, 2022

All share strategic similarities as they fall under the subscription umbrella, but there also are significant and sometimes unsettling differences that make me want to better understand: When is subscription pricing right for both companies and consumers? A subscription to OnSong is an investment in the company and its product’s future.”

Software 84

Software Consumer Analysis Examples 84

Mindful Marketing

DECEMBER 28, 2019

For instance, although McDonald’s Shamrock Shake is available all over at a price that most people can afford, the ice cream is only sold for a limited number of weeks each year. That brings us back to the issue of over-supply and what companies like Burberry should do when they’ve made too many handbags, hats, etc.

Fashion 67

Fashion Energy Chemicals Retail 67

PR for Anyone

JULY 14, 2023

Look at your options and see what’s best for you and your family and how you want to travel and what you want to see. What we learned as we met people on our trip is that most companies don’t offer this option because of the paperwork and visas that are required for border crossings. The younger kids don’t appreciate it.

Travel 130

Travel Airlines Video System 130

PR for Anyone

JULY 14, 2023

Look at your options and see what’s best for you and your family and how you want to travel and what you want to see. What we learned as we met people on our trip is that most companies don’t offer this option because of the paperwork and visas that are required for border crossings. The younger kids don’t appreciate it.

Travel 130

Travel Airlines Video System 130

PR for Anyone

JULY 14, 2023

Look at your options and see what’s best for you and your family and how you want to travel and what you want to see. What we learned as we met people on our trip is that most companies don’t offer this option because of the paperwork and visas that are required for border crossings. The younger kids don’t appreciate it.

Travel 130

Travel Airlines Video System 130

Mindful Marketing

SEPTEMBER 10, 2021

Similarly, those who did frequent aftermarket sellers certainly wouldn’t brag about what they’d bought. Along those lines, I realized that my simple survey failed to ask about what may be one of the most important motivations! Did you wonder how the original owner felt when they wore them?

Fashion 76

Fashion Retail Survey Apparel 76

Katie Paine's Measurement Blog

JULY 20, 2023

They want to know what everyone else knows, especially if the topic is a community-based risk, like a chemical plant or a pipeline. What we used to think of as ordinary public health precautions are no longer so routine. Be clear on what impact you’re trying to achieve. Take COVID vaccinations as an example.

Chemicals 52

Chemicals Brand Branding Survey 52

Beyond PR

MARCH 1, 2018

But is that because reach and potential reach are inherently useful metrics, or is it instead because those were the metrics that — in the pre-internet days — could reasonably be calculated with a hard copy of Bacon’s, and some intern labor? This is like price fixing, but with data. “If It also tells you what matters.

Media 73

Media Measurement Enterprise Television 73

Waxing UnLyrical

JUNE 21, 2011

To start, what is spec work? So let’s talk about exactly what happens when a project gets crowdsourced: The company is looking for a designer for web or print work. They are unsure where to go to find a solid designer or a designer that they can hire for the price they want. What do you think? Traditional spec work.

Web 68

Web Financial Meeting Print 68

Maxim Behar

SEPTEMBER 27, 2022

Host: Mr. Behar, what kind of a summer are we sending off? The second factor is the war in Ukraine and all this confusion that has occurred with raw materials, with energy, with price going up, with inflation and everything else. But what has COVID actually taught business? Host: What are these things?

Government 52

Government Tourism Ethics System 52

Waxing UnLyrical

JULY 20, 2016

But what about the PR agency itself? What can or should be measured about how the firm delivers its services? What can or should be measured about how the firm delivers its services? According to agency M&A expert Rick Gould , agency total labor costs should be no more than 55% of revenue and overhead no more than 25%.

Measurement 40

Measurement Agency Employee Insurance 40

Solo PR Pro

MARCH 29, 2016

Some important actions steps include: Look for complementary skill sets – Does the person you’re considering partnering with, or subcontracting, have a set of skills and experience complementary to yours and/or in alignment with what your client needs on a certain project? Pricing and payment terms. Project scope. Termination clause.

System 40

System Government Insurance Insurance 40

Mindful Marketing

JULY 31, 2021

While the recent labor shortage has been a boon to job seekers, it’s been a bummer for many businesses that find themselves perpetually understaffed. What has for decades been largely an employer-oriented sellers’ market has suddenly shifted. Now most new hires want to know 'what it will be like' to work for a firm.

Employee 119

Employee Marketing Interviews Healthcare 119

Communications Conversations

SEPTEMBER 10, 2018

But, what I want to talk about today is the PR/marketing results–so far. After a quick dip in the stock price last Wed., Edison Trends is reporting online sales actually grew by almost a third from the Sunday of Labor Day weekend through last Tuesday (compared with a 17 percent gain for the same period in 2017).

Apparel 144

Apparel Sports YouTube Course 144

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

What about value pricing? One interpretation of “value pricing” is where PR agencies act like management consultants, who charge a higher fee when the value of a positive business outcome is far higher than the time required by the agency. (If Another type of value pricing is what is often called “pay-for-placement.”

Agency 120

Agency Trade Shows Comparison Meeting 120

NewsWhip

APRIL 22, 2022

This week, Netflix faces a loss in subscribers and a stock price crash. What you’ll learn in our analysis: . How labor issues were reported in the press and received by the public. Welcome to the NewsWhip Daily spotlight round-up for the week of April 18th. Apr 18th: Companies accused of profiteering from inflation.

Twitter 78

Twitter Analysis Crisis Banking 78

Maxim Behar

SEPTEMBER 13, 2022

Later at a press conference, he said the military action was a well-prepared scenario against all the Baltic states, which should have started with the price increase. We all know what lies behind them - coup plotters who are afraid to show themselves." About one million people took part in the procession.

Radio 52

Radio Television Government Conference 52

Cision

NOVEMBER 2, 2015

What I want to do in this post is briefly go through some data visualization tools that anyone can use. I didn’t demonstrate any bells and whistles, just a basic chart (when I could) to give you an idea of what each platform can do. What post about tools would be complete without mentioning anything Google? My Heat Map.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

What I want to do in this post is briefly go through some data visualization tools that anyone can use. I didn’t demonstrate any bells and whistles, just a basic chart (when I could) to give you an idea of what each platform can do. What post about tools would be complete without mentioning anything Google?

Data 120

Data Tools Google Examples 120

PR 20/20

NOVEMBER 29, 2018

Gartner and McKinsey Global Institute forecast trillions of dollars in annual impact from artificial intelligence, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. Their investigation into what AI may offer emphasizes looking before leaping. So, what can we learn from the Pioneers?

Marketing 47

Marketing Technology Training Privacy 47

Ishmael's Corner

MAY 10, 2015

One person who has labored over B2B content, what works and what doesn’t work, is my good friend and colleague Steve Farnsworth. I never considered this for B2B marketing, but the price point allows for experimentation. As discussed in previous posts, most B2B content falls into the dreadful content bucket.

Tools 60

Tools B2B Software Storytelling 60

Bianchi Biz Blog

JANUARY 23, 2023

Can you tell us what types of stories, trends or issues are on your radar right now? Certainly, supply line nightmares continue to wreak havoc across the board, at every level, and the loose labor market (employee-friendly) is not helping manufacturers, especially on the warehouse floor, but really everywhere. Have a good angle.

Meeting 77

Meeting Report Chemicals Media 77

Stern + Associates

DECEMBER 6, 2022

You’ll appreciate his monthly insights into what real-life organizations are doing to navigate uncertainty. Lynn Perry Wooten: How to Emerge from Crisis a Better Organization. President of Simmons University, Lynn Perry Wooten is a crisis leadership expert. Andrew J Scott: Navigating Business Through the Global Economic Upheaval.

Energy 62

Energy Government Policies Leadership 62