ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

True to form, Facebook took swift action after the NYT article posted. It was a clumsy, tone-deaf approach to the then-burgeoning blogger community. And that’s really the bottom line for professional communicators. The post Facebook And The Perils Of Opposition PR appeared first on Crenshaw Communications.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. You may not always have the opportunity to be an active participant in my communities before your breaking news announcement.

Pitching 150

Pitching Radio Newspapers Print 150

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Moreover, articles are being formatted to better accommodate the small screen size of phones. Jeremy is also a nationally syndicated journalist and writes for Huffington Post.

Comparison 120

Comparison Television Print Social Media 120

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 60

Meeting Automotive Transportation Media 60

Burrelles Fresh Ideas

APRIL 16, 2024

These partnerships open doors to new markets and communities, strengthening your foothold. Upon closer examination, the essence of influencer marketing holds undeniable appeal for both consumer and B2B marketers and communicators. Content Authenticity Statement: 95% of this blog article was human-generated. We can help!

B2B 94

B2B Marketing Measurement Social Media 94

Communications Conversations

MAY 21, 2020

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. I can’t tell you how much I loved that article–for a couple reasons. People want to learn more about their communities! The printing.

Newspapers 78

Newspapers Blogging Groups Print 78

PRSay

MAY 26, 2020

It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. In addition, the team developed a website landing page as a repository for information from its communications campaign. “In Dennis Wilson, Jr., people should not delay visits to physicians and hospitals.

Communications 191

Communications Crisis System Healthcare 191

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. While it’s free to join as an expert, the company makes money by charging listed experts when and if they are mentioned in an article. That sounds promising. That’s the first in this month’s PR Tech Sum. Propel Raises $4.5 Million Seed Round. PR tech startup Propel announced it raised $4.5

Software 89

Software Pitching Measurement Enterprise 89

PR 20/20

MAY 19, 2020

Nonmedia companies, who in some cases had robust print custom magazines, began to lay off portions of their content teams. Once the news gets out, you’ll be able to check individual LinkedIn pages, where generally the writers and journalists will have notified their community that they are actively looking for work.

Writing 72

Writing Brand Branding Construction 72

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. To make your storytelling effective, approach it as you would a strategic communications plan. If so, how? Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. I am Editor-in-Chief of Fluid Power World and Senior Editor on Design World.

Meeting 73

Meeting Automotive Engineering Journalism 73

Stephen Waddington

JULY 10, 2018

Article headlines, summaries or full articles appear in an RSS Reader organised by publisher or date. Articles are served by an algorithm based factors including engagement on the platform and within a community or network, likes or favourites, comments and whether the publisher has paid to promote its content.

Web 68

Web Google Mobile Print 68

NewsWhip

FEBRUARY 19, 2021

To look at a recent example, the Robinhood-GameStop crisis played out in the media – but also on Twitter , through millions of engagements on Facebook, and of course in communities on Reddit. The complexity of that new environment should be the great opportunity for communications professionals in the 2020s.

Reputation 88

Reputation Social Media Reddit Media 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. PR can boost a video campaign more discoverable through press releases, articles, blog posts, and social media content.

Video 110

Video Marketing SEO Social Media 110

Critical Mention

FEBRUARY 27, 2020

Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Articles will get shorter and video will remain king. Longform quality journalism will still be valued, however the “bite size ” solution-based articles will continue to dominate the media.

Journalism 78

Journalism Social Media Radio Fashion 78

Presspage

FEBRUARY 10, 2020

If you are sending a press release, make sure it includes all the relevant information and a couple of jargon-free quotes that talk about why this is important for consumers or a wider community – not for the company or organization. In this article on the Hustle, a journalist actually breaks it down for you.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Mindful Marketing

SEPTEMBER 19, 2020

Jason, who wrote a guest blog for Mindful Marketing about a smart cane and who was my coauthor on a CommPRO article titled, “How Serving Blind Consumers Creates Competitive Advantage,” is completely blind.

Corporate 102

Corporate Consumer Employee Print 102

Victorious PR

FEBRUARY 6, 2023

The pop-up ads on social media are ever-changing, just like the billboards, TV, and radio commercials, and ads in print. A couple of well-placed ads aren’t going to get you nearly as far as some well-placed articles or mentions will, especially since that published content is on the internet forevermore. Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

Critical Mention

JUNE 22, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Think about how print, online and broadcast media operate their businesses. Are you using a couple of sentences from an article or whole paragraphs? Think in excerpt terms.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Think about how print, online and broadcast media operate their businesses. Are you using a couple of sentences from an article or whole paragraphs? Think in excerpt terms.

Film 60

Film Print Creativity Internal 60

Shift Communications

DECEMBER 15, 2016

A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them. Client: Print Syndicate. Online, print, broadcast – it all still matters.

Print 60

Print Media Travel Wireless 60

NewsWhip

JULY 29, 2020

The New York Times and The Washington Post are the most dominant of these publishers by a considerable distance, which makes sense due to their status as premier print institutions. . This mostly serves as a useful benchmark for the local publishers that will feature in the next two sections, but is interesting in itself.

Local 88

Local Comparison Trends Television 88

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 14) “I help communicate, promote, and sell new products or services to potential customers and other stakeholders.”. 26) “I help my boss communicate his goals and priorities to the entire workforce.”. 115) “Advertising.”.

Employee 150

Employee Print Writing Survey 150

Stephen Waddington

MARCH 17, 2019

Harriet Small shares a related story in Broke Girl’s Guide to Professional Development in Communications where she describes how she manages her annual learning and development on a budget of £500. Both articles are so good you’ll want to print them out. ?? Chenyu Zheng has collected some of the best examples from her travels.

Communications 68

Communications Instagram Internal International 68

Sword and the Script

NOVEMBER 26, 2019

The line graph is showing you how many people read your third party coverage, you can see demographic data on the left-hand side, and at the bottom, this is showing you conversions – people that read the article and then took some action – what Cision calls an event – on your website. Advertising is a valid channel of communication.

Publicity 92

Publicity Media Advertising Advertising 92

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

JANUARY 17, 2019

In a previous article I explored the use of the PESO model in modern marketing and public relations campaigns. Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. or ‘We Recommend’.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

NOVEMBER 20, 2018

It’s worthwhile to print off some copies of your high performing pieces and have them available. When you develop a new piece of content, go back through your archives of popular posts and add a link to the new article there,” he wrote. On and on the lists go…. Read more: 43 Bright Ideas for Promoting Your Lead Gen Content.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. In the graph, Social Media Community Management is at the top of the list with 39.7% Sure, budgets are smaller, print is moving to digital-only and some high profile journalist moves out of the industry have made headlines. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

Sword and the Script

APRIL 19, 2016

A 20-minute call with a print reporter still might yield just one or two quotes in the final story. A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch. Reporters ask good questions. Think about that for a minute.

Media Relations 60

Media Relations Media Interviews Pitching 60

Rock the Status Quo

MARCH 30, 2015

Fabulous or terrible, Messenger Business will present some interesting challenges for real-time crisis management, brand reputation monitoring and community manager duties, won’t it? Then, it shows up in the print issue the next morning? From a media platform standpoint – say the WSJ integrates with Messenger Business.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Waxing UnLyrical

AUGUST 15, 2011

A fine example of this is in an article I read on CollegeWebEditor.com where Rick Stutz, Coordinator of E-Communications at Juniata College, talked about the redesign of the school’s homepage. “It Its goals are entrenched in reputation and community-building. Image: Abdulmajeed Al.mutawee via Flickr, CC 2.0. postlink%%.

Study 71

Study Education Blogging Print 71

Reputation Us

SEPTEMBER 7, 2016

Having a crisis communications plan enabled Stacie Wyss-Schoenborn, president/CEO of the $248 million Central Willamette Community Credit Union in Albany, Ore., And as part of the collaboration, she asked if the reporter would be willing to give her the opportunity to view the article before it is printed or posted on its news site.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Sword and the Script

JULY 7, 2015

Fill up an article, video or presentation with compelling statistics and a few stories to go along with it – and people won’t recall the statistics, but they will remember the stories. The Discovery Channel kicked off its Shark Week amid criticism from the scientific community. In fact, we might be dumber for the consumption.

Storytelling 60

Storytelling Film Interviews Policies 60

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. As a newer service offering, TimesMachine provides The New York Times subscribers with a fully searchable archive of past newspapers, such as the July 20, 1969, article, " The Day Before The Moon Landing." Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

Beyond PR

MAY 11, 2016

Choose the best soundbites – as you would quotes for a print article – and write around those selections. Author Wes Benter is a senior online community services specialist at ProfNet , a service that connects journalists with expert sources. Write to Your Soundbites, Touch Your Video and Let It Go.

Video 40

Video Writing Marketing Case Study 40