Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? The digital world has given all of us different and often better options for how we get our news, how we share it with others, and for those of you promoting your brands, how you and the media connect with each other. Think about how you get information these days.

Print 78

Print Newspapers Media Skype 78

PR Insiders

MAY 7, 2021

A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t. PR is about building your brand and your authority over time. When we talk about the media, we think of newspapers, magazines, TV, and radio. Case closed. PR doesn’t work that way. .

Data 78

Data Newspapers Analytics Measurement 78

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. The article attacked Pizza Hut’s education-supporting initiatives.

Communications 187

Communications Journalism Advertising Advertising 187

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Marketwired

MARCH 15, 2016

Personal branding has been considered a topic of debate since the advent of social media. Just a few years ago, the former CEO of Ogilvy said personal branding is “plastic.” However, a strong personal brand can actually enhance and grow a company internally and externally. Without trust, your brand will not survive.

Employee 100

Employee Training Brand Branding 100

Stern + Associates

JANUARY 29, 2024

But social platforms are totally different from newspapers or websites: they require small, bite-sized presentations of news, increasingly in video rather than text form (though they will usually link text-based articles on the media outlet’s website). adults get their daily news : social media.

Strategy 96

Strategy Publicity Media Video 96

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. The fall of one isn’t good for the other.

Publicity 146

Publicity Newspapers Journalism Energy 146

NewsWhip

MARCH 10, 2021

We looked back at the last year to see which brands have received the most coverage, and who they’re partnering with to achieve their goals of providing a genuine alternative for people that want to eat less meat. . The most engaged vegan meat alternative brands. But what is it that was driving the engagement for these brands? .

Company 78

Company Marketing Product Launch Viral 78

5W PR

MARCH 9, 2021

This type of content is reviews and testimonials from customers, mentions from them on social media platforms, word of mouth recommendations, blog posts as well as magazine and newspaper articles. Although blog posts and newspaper articles are also considered a part of earned media they can also be a part of paid media.

Media 88

Media Newspapers Engineering Employee 88

Cision

AUGUST 28, 2017

We polled PR and brand experts to get 10 amazing tips you can use to improve your press release headlines. Write as if it Were a Front Page Article. Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. Does the headline grab attention? If not, it probably needs some work.

Writing 258

Writing Newspapers Retail Groups 258

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

AUGUST 19, 2016

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same. Major lifestyle magazines and newspapers publish holiday gift guides to make it easy for shoppers to find the perfect gift. Will your brand’s products make it into those pages? Lead Times.

Pitching 120

Pitching Newspapers Advertising Advertising 120

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? Instead, cozy up to reporters who write for your local newspaper. Browse articles online and look at bylines. Comment intelligently on their articles. You won’t get there unless you learn how to pitch journalists with your story. Start Small.

Pitching 120

Pitching Newspapers Writing Local 120

Solo PR Pro

FEBRUARY 11, 2016

The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. Writing the article. Choose a narrative voice and infuse personality in your article.

How To 40

How To Guidelines Pitching Writing 40

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. Are you hoping to drive brand/company awareness? Related articles: How to Create Special Events People Will Love Entrepreneur.com. Photo courtesy of Pixabay.

Local 98

Local Newspapers Sports Video 98

Agility PR Solutions

OCTOBER 23, 2019

Businesses utilize several platforms and techniques to promote their brand and create leads. These platforms have evolved from newspaper articles and posters to sponsored blog posts and Instagram videos. If you are looking for ways […].

Industry 60

Industry Newspapers Instagram Video 60

PRSay

DECEMBER 14, 2021

A recent Time article recounts, “The word ‘metaverse’ is often traced to Neal Stephenson’s 1992 dystopic, cyberpunk novel Snow Crash…”. Maybe that’s why brands like Nike have already started filing trademark applications for virtual goods. And yet, virtual reality (VR) environments are not new. Heilig circa 1950s.

Real Estate 157

Real Estate Journalism Construction Newspapers 157

Newsfile

FEBRUARY 27, 2024

AP stories are picked up by newspapers, websites and broadcasters worldwide. Its portfolio includes high-profile brands like The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch, and Financial News. Apple News Apple’s News editors select the most important and compelling articles to feature on the app.

Financial 52

Financial Media Analytics Data 52

NewsWhip

MAY 21, 2020

All the top publishers were big newspapers or cable news channels, and all saw engagements north of 50 million. . Six of the Daily Mail’s top articles were in some way related to coronavirus. For CNN, eight of the top ten articles were about COVID-19 or related topics, though the top story was not. million engagements).

Facebook 128

Facebook Journalism Newspapers Analysis 128

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

NewsWhip

JUNE 19, 2020

We’ll come to this later in the piece, but first wanted to look at which publishers and articles were driving this extremely high level of engagement with the protest movement for the past few weeks. . Their top article of the period was about the D.C. The top articles about Black Lives Matter protests. Benedict Nicholson.

Local 183

Local Measurement Journalism Television 183

5W PR

MAY 4, 2022

Blockchain technology can help PR professionals verify whether someone actually saw an ad or read an article about their business. It is one of the ways to control the perception of people about a brand. In fact, research shows that people have more trust in news that they read in magazines and newspapers than in social media ads.

Technology 88

Technology Publicity Banking Newspapers 88

The Hoyt Organization

MARCH 25, 2024

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. By adhering to these principles, healthcare organizations can create focused, effective PR strategies that have a measurable impact on their brand and audience engagement levels.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

Cision

APRIL 7, 2016

Instant Articles. The New York Times, BuzzFeed, National Geographic, The Washington Post and The Guardian are just a handful of the major media outlets currently publishing to Facebook’s Instant Articles. Tip: First, ensure your brand’s website is mobile friendly. Brainstorm ways to repurpose content into multimedia formats too.

Facebook 120

Facebook Media Trends Mobile 120

NewsWhip

FEBRUARY 18, 2021

This is due to the fact that there were other tangential pieces, such as satirical articles and speculations about other possible impeachments that arose due to the Trump impeachment, which serve as another lens through which to view the process and its aftermath. . Impeachment news until January 31st.

Publicity 78

Publicity Media Analysis Viral 78

PR Insiders

AUGUST 26, 2021

Assisting the media is also a great way to help yourself when you’re trying to promote your personal or business brand. Once you’ve sent a pitch, a press release, or an article to a journalist, should you follow up if you don’t receive a response? Certainly, they can use help and you might be just the person to come to their aid.

Survey 78

Survey Pitching Newspapers Software 78

The Hoyt Organization

JANUARY 17, 2024

Use various mediums: Share stories through different mediums such as videos, articles, social media posts, or even podcasts to reach a broader audience and keep them engaged. This includes traditional outlets like newspapers and magazines, broadcast media such as radio and TV, and digital platforms like blogs and online news sites.

Education 52

Education Publicity Radio Newspapers 52

PRSay

AUGUST 9, 2019

You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper! 2017 — Snapchat went public with a soaring valuation and lots of brands jumped on that bandwagon. Your audiences would find it when they searched, so why bother with those pesky reporters?

Strategy 130

Strategy Newspapers Facebook Google 130

Shift Communications

NOVEMBER 5, 2014

For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article. Why don’t more companies and brands measure PR and marketing?

Measurement 159

Measurement Insurance Insurance Newspapers 159

Beyond PR

JANUARY 20, 2017

If I’m right, branded content is going to have its heyday in 2017. I think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. Think back a few years when you read a certain kind of newspaper article.

Brand 40

Brand Branding Small Business Advertising 40

Stephen Waddington

MAY 9, 2020

Newspaper front pages this week celebrated the expectation of lockdown being eased. Dr Erin Bromage an Associate Professor of Biology at the University of Massachusetts Dartmouth published an article this week called The Risks – Know Them – Avoid Them about what this means in practice. It’s not helpful.

Government 83

Government Healthcare Television Local 83

Mark My Words

MARCH 6, 2018

It shouldn’t surprise us that brands have attempted to make money from outrage. This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. The opposite of virtue is not Vice. It’s the Daily Mail.

Brand 60

Brand Branding Film Print 60

Cision

JANUARY 28, 2016

But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. Learn how with our brand journalism white paper! I always thought I’d be… a newspaper reporter. So when I had an opportunity to join Sitrick & Co.,

Journalism 120

Journalism Newspapers Writing Report 120

PR Fuel

SEPTEMBER 16, 2020

” then this article is for you. It might be a TV commercial, a billboard, or a sponsored article in a business magazine. Examples of earned media include newspapers, TV news, magazines, and digital publications. Reputation and Brand Management. You’ve probably heard the term PR, but do you know what it means?

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters. Social Media.

Report 120

Report Pitching Trade Shows Newspapers 120