Shift Communications

MARCH 30, 2015

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. At the top of the funnel, hospitals generally look for two kinds of brand recognition.

Healthcare 60

Healthcare Analytics Google Local 60

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. Utilising social media listening tools and content analytics provides invaluable insights.

Analytics 78

Analytics Digital PR Storytelling Local 78

5W PR

JUNE 29, 2023

When a product gains popularity locally, brands consider expanding their market. With a strategic approach, any beauty brand can launch its products in a new market. Brands cannot afford to miss out on a vast customer base. This will allow brands to cater to diverse customer needs and stay ahead of the competition.

Local 78

Local Resources Analytics Employee 78

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 10, 2021

The next question is: what assets do you have that could position your brand as a trusted authority for the media? When brands can curate their own data and conduct their own research, communicators can use this data to tell a great story. Another effective strategy is localizing your content.

Strategy 418

Strategy Survey Automotive Data 418

Presspage

JULY 17, 2023

In today's interconnected world, where businesses transcend geographical boundaries, it is crucial to have a robust global communications strategy that ensures consistent messaging, brand integrity, and local adaptation. This streamlines processes, reduces costs, enhances efficiency, and ensures consistent brand messaging.

Strategy 78

Strategy Communications Local Tools 78

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Now, brands can share their news directly with their audience, using social platforms as their stage. Those days are long gone.

Social Media 93

Social Media Marketing Media Storytelling 93

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand. Make consumers love your brand.

Consumer 168

Consumer Brand Branding How To 168

5W PR

OCTOBER 20, 2023

Enhanced relevance Cultural marketing allows brands to be more relevant and relatable to specific cultural groups. When people see themselves in a brand’s marketing, they’re more likely to engage with that brand. Competitive advantage Brands that invest in cultural marketing gain a competitive advantage.

Strategy 78

Strategy Marketing Local Groups 78

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. How much flexibility do local teams have?

Local 133

Local Crisis Management Internal International 133

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world.

Reddit 158

Reddit Viral Analytics Social Media 158

5W PR

JULY 21, 2023

Additionally, integrating loyalty programs across channels can help drive customer engagement and build brand loyalty. Emphasizing local and social responsibility Variety stores can differentiate themselves by emphasizing their local presence and social responsibility.

Retail 78

Retail Local Consumer Community 78

Presspage

JULY 11, 2023

Local teams need guidance and framework to know what they can do, but they also need freedom to act locally in order to connect with local audiences." Reem highlights the comprehensive nature of content management within her team, encompassing both global and local aspects.

Strategy 60

Strategy Communications Local Technology 60

NewsWhip

AUGUST 11, 2021

With this shift, it has become ever more important to understand how narratives are framed online, how that might affect your brands or the wider areas where you are taking a stand, and to have early alerts when narrative threats are emerging. . This same agile philosophy is being adopted by brands too. What is analytics saying?

Brand 78

Brand Branding Groups Data 78

Burrelles Fresh Ideas

OCTOBER 10, 2023

A well-thought PR plan ensures your videos reach the right audience, resonate with their interests, and amplify your brand message in a meaningful way. This, in turn, will make your brand more memorable and encourage the audience to stick around for more intriguing narratives they expect from you. to access relevant data for your KPIs.

Video 88

Video Publicity Marketing Analytics 88

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 127

Film Marketing Sports Hotels 127

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. UGC is content that another party (who has no affiliation to your brand or business) creates. The sway of influencer marketing in the food and beverage industry cannot be underestimated.

Brand 40

Brand Branding Local Instagram 40

ReimaginePR

JULY 25, 2018

SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them. Google Analytics.

SEO 211

SEO Tools Engineering Google 211

Burrelles Fresh Ideas

AUGUST 2, 2023

The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 75

Radio Television Media Local 75

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Humanize Your Brand. India accounts for more than 50% of total selfie deaths in the world.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns.

Healthcare 266

Healthcare Analytics Agency Trends 266

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Having more media coverage means a company receives more customers and more brand awareness.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Insiders

MAY 7, 2021

PR is about building your brand and your authority over time. Quantity, quality and Google Analytics. Sheer numbers can be a good thing, especially when you are trying to establish your brand. It could be that a trade publication or your local newspaper proves just as valuable to you as the New York Times. Case closed.

Data 78

Data Newspapers Analytics Measurement 78

NewsWhip

JANUARY 12, 2023

These companies, among many others, are turning to real-time tools to engage audiences and monitor potential issues that could hurt their brand. Today, some of the world’s biggest brands and agencies use NewsWhip daily. Brands will use us for earned media to figure out who they want to talk to,” Lofgren explains.

Tools 78

Tools Communications Media Reputation 78

NewsWhip

APRIL 28, 2021

David Soutoul, Data + Analytics Manager for APAC Hill+Knowlton Strategies. Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Cision

JULY 11, 2017

Your company or brand is a given, but what else? Compile a list of keywords, people, places and products that correlate to your organization’s milestones: Past: Did you recently have a big brand promotion, event, or another noteworthy news item? Present: Where is your brand now ? Planning for Media Coverage.

How To 265

How To Media Software Agriculture 265

PRSay

AUGUST 19, 2021

Therefore, I immediately joined PRSA and the PRSA Maryland Chapter and got to work locally. The next generation of PR educators will have to be more adept at teaching analytics and demonstrating how to show ROI at the workplace if students are going to be successful at getting entry-level jobs in the future.

Meeting 195

Meeting Education Ethics Leadership 195

Newsfile

FEBRUARY 27, 2024

News) Comtex Moody’s Analytics Newstex Postmedia Top 17 Media Outlets for Your Press Releases Let’s dive into the crux of the matter: the top 15 media outlets that can turbocharge your press release distribution efforts. As well, press releases are linked with relevant financial analytics. Finance (Yahoo!

Financial 52

Financial Media Analytics Data 52

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Critical Mention

APRIL 13, 2020

As the media analytics pulled from the Critical Mention platform show, what started as just a show of solidarity from two small business owners turned into an earned media bonanza, garnering hundreds of thousands of dollars in publicity for what had previously been a relatively anonymous pizza shop outside of Belmar.

Media 111

Media Analytics Healthcare Crisis 111

Stephen Waddington

AUGUST 14, 2018

It’s how we won over the local market. In time brands like IKEA, Spotify, or Hill+Knowlton Strategies started using Prowly. Thanks to our genuine communication efforts the local PR industry became fond of our brand. We offered a free taxi service to PR practitioners in Warsaw.

Tools 112

Tools Education Film Local 112

NewsWhip

JUNE 2, 2020

How Bauer Media uses NewsWhip to unify content strategy across all of their brands. Spike is perfect for us – Things like shared panels and access to real-time velocity analytics has just been an absolute joy to work with every day.” Ali Wilkinson, Digital Content Manager. —. Company Size. 1,000+ employees. ” . —.

Case Study 78

Case Study Study Radio Analytics 78

Presspage

FEBRUARY 28, 2019

Is it to educate people who have just discovered the brand? Once the newsroom’s main purpose within the content strategy is defined, the targeted audience becomes much clearer—which assists brand journalists and corporate communicators in writing engaging content. Leverage Local Expertise. Engage with subscribers?

How To 90

How To Local Analytics Social Media 90

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. For most B2B companies, it’s part of a proactive content campaign that raises brand awareness, boosts searchability, and even helps generate leads. Be reactive.

B2B 147

B2B Pitching Case Study Local 147

Cision

JUNE 22, 2017

In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts. You may also develop audio versions for local and national radio. Alison Welz is the Executive Director of Strategy as well as oversees the media relations, distribution and broadcast analytics teams at MultiVu.

Publicity 224

Publicity Real Estate Nonprofit Television 224