Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. It’s no secret that analysis and insights are not only commonplace, but pretty much required in today’s business world. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Brand 370

Brand Branding Media Measurement 370

The Hoffman Agency

MARCH 21, 2024

While opportunities abound, tech companies looking to enter Indonesia would do well to perform careful analysis of the policies as they change regularly. million jobs , and IKN is envisioned as the central platform that integrates and aggregates these local digital ecosystems. National digital programs are projected to create 2.85

Leadership 69

Leadership Biotechnology Policies Local 69

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. All in all, not a great month for Nike’s reputation. It’s worth stepping back and looking at just how much of a cultural event the movie has been. The story originally totaled over 1.4

Brand 78

Brand Branding Viral Apparel 78

PRSay

SEPTEMBER 25, 2020

I was heading a newly formed PR consultancy in Pakistan when, one day, we received an email from the local representative of a leading German car manufacturer asking about our services. By then, our PR consultancy was serving top multinational companies and had built a good reputation in client services.

Ethics 157

Ethics Banking Pitching Analysis 157

NewsWhip

JANUARY 11, 2023

Our monthly analysis of the top brand coverage usually reveals hundreds of stories with several varying narratives, and only every so often do we uncover a theme that’s responsible for multiple brands making headlines in a big way. This resulted in the two biggest spikes in public interest of the entire time period. .

Brand 78

Brand Branding Viral Employee 78

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. Its role in listening and engaging stakeholders, from employees to customers, and from suppliers to local and national government, was critical in managing this rapid period of intense change.

Corporate 113

Corporate Communications Government Crisis 113

Communications Conversations

SEPTEMBER 17, 2020

Now, this coaching role is one I’ve played in the past, but rarely (if ever) with a local agency owner. Senior-level agency-side folks looking to use social to drive business/reputation for the firm. LinkedIn and other social media account evaluation and analysis. I took the gig–and I’m so glad I did.

Social Media 88

Social Media Media LinkedIn Analysis 88

Onclusive

FEBRUARY 7, 2023

As we’ve seen from our media analysis in our previous post , the public discussion and scrutiny around greenwashing is only increasing. Y ou need to get it right if you want to build a solid brand reputation and avoid greenwashing accusations. That means understanding what they want and how they perceive your brand. Great right?

Reputation 195

Reputation Brand Branding How To 195

Mark My Words

JULY 29, 2021

Chief executives are being warned to “think twice before they tweet” after the boss of takeaway company Just Eat Takeaway was told his Twitter spat with Uber threatened to undermine the firm’s reputation. It should happen on a credible forum with the facts, data, and analysis that the company has at its disposal.”.

Twitter 60

Twitter Reputation Analysis Financial 60

PR in High Definition

NOVEMBER 29, 2021

It appeals to audiences around the globe due to its analysis of the anxieties of modern life and its commentary on social inequalities. These errors are not only embarrassing but can cause deep harm to a business’ relationship with the people of that region and affect your global reputation.

Film 62

Film Travel Television Local 62

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. We also host our annual National ¡Bravo! In terms of approach, paid and owned allow us to better segment via social media and influencer relations.

Automotive 245

Automotive Resources Strategy Consumer 245

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I did data communications for our local, state and national reporting.

Ethics 80

Ethics Data Crisis Apparel 80

Solo PR Pro

APRIL 5, 2022

The strategies and tactics I may propose to help a given client meet their promotional and reputational needs typically aren’t that different from a professional communications perspective. Recently, a colleague of mine here in Atlanta, Carol Cookerly of Cookerly Public Relations, explained it to me.

How To 104

How To Fashion Banking Industry 104

Cision

JUNE 6, 2017

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. Social proof: Having your brand associated with a well-known authority can help augment your reputation instantly.

Marketing 239

Marketing Television Handbook Web 239

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. This can include data from a well-known research organization, studies from a reputable university, quotes from an influencer in the niche/industry, and so on.

Google 259

Google Digital PR Mobile SEO 259

NewsWhip

JULY 21, 2020

To conduct the analysis, we identified a set of 30 mainstream news sources. There was a somewhat steady rise of the Iffy Quotient on Facebook starting in mid-January 2020 until it hit a local maximum of 9.8% He was a pioneer in the fields of recommender systems and reputation systems. on February 18.

System 78

System Facebook Twitter Software 78

Sword and the Script

OCTOBER 8, 2016

Though I’ve been partial to MailChimp for both its model and the opportunity to “buy local,” the Times story pushed me over the edge. Analysis of personalization varies: some call it creepy , while others call it key , and still others say it’s the path to the next level in marketing. News by definition defies expectations.

Marketing 114

Marketing Pitching Survey Study 114

Cision

NOVEMBER 20, 2015

Reputation as a destination for inspiration. Newsrooms on both the local and national level are still figuring out how to package and deliver news to different social platforms and how to become their target audience’s trusted source. These three sites are geared toward women and have huge social media presences.

Media 120

Media Social Media Community Measurement 120

Sword and the Script

AUGUST 14, 2018

21% said “AI/machine learning [for analysis] on the back end;”. However, once a press release is blasted out to the many the back pages of local TV stations across the country, there’s no way to edit those if you mistakenly publish something regrettable. 26% said “better and cheaper video production technology;”.

Survey 102

Survey Report Media B2B 102

Stephen Waddington

MAY 8, 2018

In her analysis upfront #FuturePRoof founder and editor Sarah Hall pulls no punches. 3 Media relations vs integrated communications The recruitment of journalists to fill communication roles has led to a shortfall in planning, integrated communications and reputation management. Therein lies one of greatest opportunities for the NHS.

Communications 63

Communications Healthcare Print Community 63

Waxing UnLyrical

FEBRUARY 25, 2013

Instead we made our analysis totally transparent and shaped specifically to each client’s specific requirements. It’s important to have a consistent global approach but respect needs of local markets which run at different speeds. Here is an excerpt: What was an early learning experience in the field of #measurePR for you, and why?

Handbook 80

Handbook Measurement Analysis Local 80

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Doctor Spin

APRIL 17, 2023

Drawing on real-world examples, Baer demonstrates how businesses that adopt a customer-centric approach to handling complaints can enhance their reputation , improve customer loyalty, and ultimately drive long-term success. Partner with a local influencer to promote your business on social media.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stephen Waddington

JUNE 21, 2018

It’s why much of the local and regional media is on its knees. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter. of European organisations have faced a reputational impact from fake news in the last 12 months.

Social Media 73

Social Media Print Study Advertising 73

Presspage

OCTOBER 24, 2023

PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. The ability to work locally while collaborating globally, without duplicate work and complex reporting lines, fosters innovative ideas. In the past, PR’s impact on the bottom line was treated as ambiguous at best.

Analytics 78

Analytics Digital PR Storytelling Local 78

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Social Media PR: Utilizes social platforms to engage with the audience, share company updates, and manage the online reputation of the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. This can include data from a well-known research organization, studies from a reputable university, quotes from an influencer in the niche/industry, and so on.

Google 64

Google Digital PR Mobile SEO 64

PR Conversations

MARCH 6, 2015

Commonly this is a long list of demands, fizzed up by hyperbole about the reputation of the employing organisation and the opportunity for travel and other perceived hooks to catch the juiciest, young fish. The same ‘return on investment’ analysis applies to those who engage with professional development.

Publicity 40

Publicity Advertising Advertising Industry 40

PR Conversations

MARCH 6, 2015

Commonly this is a long list of demands, fizzed up by hyperbole about the reputation of the employing organisation and the opportunity for travel and other perceived hooks to catch the juiciest, young fish. The same ‘return on investment’ analysis applies to those who engage with professional development.

Publicity 40

Publicity Advertising Advertising Industry 40

Burrelles Fresh Ideas

OCTOBER 10, 2023

Enhancing brand reputation: PR’s public perception and reputation expertise can safeguard your brand’s image, fostering trust and credibility among your audience. Also, consider both local and national/international media outlets depending on your target audience and the scope of your video marketing campaign. #3.

Video 87

Video Publicity Marketing Analytics 87

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Crisis communications is an important aspect to tackle as a business owner. Police officers. First responders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 20, 2022

Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism. Social listening and analysis of news coverage on these sources will become more important to brands as they carry more weight in the trust barometer.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Doctor Spin

NOVEMBER 5, 2023

It’s the Silent Switch where social networks have demoted the publisher’s authority and reputation and promoted single content performance instead. The media company can access contextual data like location, weather, calendar events, affiliations, world events, and local events. The contextual graph. The commercial graph.

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

Burrelles Fresh Ideas

JUNE 13, 2023

That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank. Keep a close eye on any coverage or mentions from reputable media outlets and perform sentiment analysis for insight into how people feel about your brand.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

NewsWhip

APRIL 14, 2021

P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. You’ve got a master’s in Journalism, a PhD in Communications with an emphasis on both Data Analysis and concentration in Risk. And then we also have reputational risk.

Analytics 78

Analytics Data Crisis Reputation 78

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Oh and regular benchmark analysis of the numbers, to document a move to greater diversity.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145