Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Nice to see a local company doing that here in Minnesota. Steak Umms takes a (big) stand on Twitter. Very transparent. Very honest.

Social Media 198

Social Media Brand Branding Employee 198

PRSay

JUNE 5, 2023

Regardless of his work — creator and host of the acclaimed podcast “How To Citizen” and a founding partner of Puck, a new media startup — he skillfully combines humor and insightful analysis to explore the state of our nation and offer possibilities for its future. Every local PBS affiliate has seemingly been doing marketing for it.

Storytelling 60

Storytelling Tourism Travel Local 60

Bianchi Biz Blog

MARCH 4, 2021

The research analysts used a variety of research methods and developed a proprietary analysis method, GEM ASSAY , which uses data along with quality-evaluation criteria such as comprehensibility, transparency, measurability, comparability, timeliness, adequacy and reliability. Ranking: European companies dominate, US disappoints.

Report 87

Report Company Financial Study 87

Cision

AUGUST 5, 2016

Louis Cardinals fans, one might consider launching an event that offers the fans’ preferred beer or partnering with a local radio station during promotional events. The key to getting a comprehensive view of an industry is casting a wide net for social media analysis. Events provide a great opportunity to measure against competitors.

Brand 120

Brand Branding Sports Radio 120

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. Competitor Analysis One of the easiest ways to get content ideas is by looking at what successful sites are doing in your niche. What Is Link Relevance?

How To 62

How To Google SEO Pitching 62

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

NOVEMBER 20, 2015

Measurement. Clique uses social intelligence to power their sites by measuring from interaction to purchase and delivering premium shop-able, curated content and products. Dan Kocchi, senior advisor of competitive intelligence at CVS Health, explained how he used social intelligence to measure against competitors.

Media 120

Media Social Media Community Measurement 120

Prakkypedia

NOVEMBER 5, 2017

A media industry stalwart, Mumbrella is “everything you need to know under the media & marketing umbrella” and includes news and opinion pieces, including this recent excellent piece on PR measurement It’s also often a lot of fun. Media Watch, ABC TV. As the name suggests, Media Watch keeps a watch over news media practices.

Media 76

Media Journalism Radio Print 76

Beyond PR

FEBRUARY 20, 2018

In this video, Akeroyd, and Dr. Mathes explain how the marriage of these two companies will bring about one integrated services organization, and one integrated tech platform that does media measurement, monitoring, distribution and database extremely well. Doesn’t just do analysis. Perfect fit. Doesn’t just do insights.

Strategy 69

Strategy Analysis Technology Measurement 69

Solo PR Pro

APRIL 5, 2022

Set your goals and objectives and determine how you'll measure your success. I can — and do — rely on Subject Matter Experts to provide content and analysis specific to new products, services and lines of business for both owned and earned media placement and coverage. If you did it once when you got started you can do it again.

How To 104

How To Fashion Banking Industry 104

Konnect Agency

FEBRUARY 16, 2023

As our clients become increasingly concerned with measurable marketing investments for their digital and e-commerce business, we recommend starting the conversation with a full-funnel analysis and investment plan. As we like to say, think globally while you optimize locally.

Marketing 52

Marketing Consumer Advertising Advertising 52

Reputation Us

JANUARY 3, 2020

The Reputation Institute, a reputation measurement and management services firm has published the study since 2011. Embracing socially responsible policies goes a long way toward attracting and retaining customers, especially those whose buying decisions are influenced by local, national and global issues.

Reputation 60

Reputation Corporate Survey Employee 60

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Shift Communications

DECEMBER 11, 2015

It’s going to require deeper analysis that informs strategy; relationships beyond marketing; and the ability to draw conclusions from unexpected findings. Understanding who an influencer is will require nuanced data collection and analysis. Measurement Continues to Evolve. Social shares and UVMs won’t cut it anymore.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Waxing UnLyrical

FEBRUARY 25, 2013

We talked a lot about what “good” and “bad” measurement is, how Richard got interested in the field, and his leadership role with AMEC. Instead we made our analysis totally transparent and shaped specifically to each client’s specific requirements. And much more. Not just a look backwards.

Handbook 80

Handbook Measurement Analysis Local 80

Sword and the Script

JUNE 10, 2017

It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead? Yet that’s a post-event analysis…or is it? However, the noise of its impending entrance – social, mobile, local – seemed to drown out its actual arrival.

Trends 86

Trends Marketing Mobile Web 86

NewsWhip

JULY 21, 2020

Measuring the flight to quality. To conduct the analysis, we identified a set of 30 mainstream news sources. There was a somewhat steady rise of the Iffy Quotient on Facebook starting in mid-January 2020 until it hit a local maximum of 9.8% on February 18. on March 20–21, the lowest it has been since mid-August 2019.

System 78

System Facebook Twitter Software 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Find out how Burrelles empowers agencies with media outreach, monitoring and analysis services. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. Download our free Path to PR Agency Leadership tip sheet.

Agency 88

Agency Energy Crisis Management Industry 88

Cision

JUNE 6, 2017

Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. While it’s important to understand, measure, and shape social influence, it can also be extremely complicated for a large company. These are the people who have always been at the heart of word-of-mouth marketing success.

Marketing 239

Marketing Television Handbook Web 239

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Please keep reading for the full analysis. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves.

Government 103

Government Education Print Ethics 103

Shift Communications

SEPTEMBER 26, 2016

On the premises, we see comparatively few people talking about local occurrences, other than local bands and festivals. Ethnographic Analysis. After study and implementation, we must next measure to see if our changes create the desired result: more, better customers. Acts : what do the actors say they’re doing?

Study 60

Study Examples Local Television 60

Waxing UnLyrical

FEBRUARY 25, 2015

Shonali said that she enjoyed participating in PR chats, particularly when measurement issues were discussed—but noted that there was little being done to curate them. This was back in 2008-2009, so Shonali did what most of us do when we think about PR measurement. She called Katie Paine. And lo, unto Twitter, a PR chat was born….

Measurement 40

Measurement Education Community Twitter 40

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Partner with a local influencer to promote your business on social media. With consistent growth, even small numbers can become substantial over time.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Reputation Us

MAY 1, 2019

Complete details about the reputation survey, including an analysis of the findings and a list of key insights are available at [link]. For example, an organization that provides free food to struggling local individuals may want to align with a grocery store for an “Ending Hunger” campaign. KEY #3: Have Your #Numbers In Order.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Onclusive

FEBRUARY 7, 2023

As we’ve seen from our media analysis in our previous post , the public discussion and scrutiny around greenwashing is only increasing. Let’s say a food brand asks its comms team to seek media coverage to promote how it’s using local ingredients to reduce its carbon footprint. You need to be your company’s harshest critic. Great right?

Reputation 195

Reputation Brand Branding How To 195

Stephen Waddington

MAY 8, 2018

In her analysis upfront #FuturePRoof founder and editor Sarah Hall pulls no punches. In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. Every member of staff has a role to play in public engagement.

Communications 63

Communications Healthcare Print Community 63

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. My other thought relates to whether and how we could – or should – measure happiness. This PRConversations conversational post examines the importance of happiness as a performance improvement trigger.

Communications 104

Communications Community Measurement Study 104

PR 20/20

APRIL 12, 2016

This trip is great for catching up on the latest trends in tech, health, space and VR; enjoying the local Mexican and BBQ food scene; listening to live music at what seems like every corner; and finding inspiration from the Austin community and SXSW Interactive programming. Yet, they see little-to-no data in return.

Pinterest 40

Pinterest Community Data Mobile 40

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. The ability to work locally while collaborating globally, without duplicate work and complex reporting lines, fosters innovative ideas. Digital tools can measure the impact of PR’s efforts with unprecedented precision.

Analytics 78

Analytics Digital PR Storytelling Local 78

Maxim Behar

DECEMBER 16, 2021

Host 1: What diagnosis would you make and what political analysis would you make based on these searches for the profile of our people's psychology and national mentality? Results "Elections 2021", "Measures", etc. Now it is the opposite, given the elections, we were more interested in local, regional events. It is not local.

Google 52

Google Engineering Sports Comparison 52

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily.

Pitching 63

Pitching Analytics Enterprise System 63

PR Conversations

NOVEMBER 20, 2014

It is not merely semantics to believe communications take place between people and so recognise that employees are actually people who may be belong to Unions, be shareholders, members of a local community – and active, intelligent participants in the organisation’s success, not simply a human resource to be informed and persuaded.

Employee 77

Employee How To Internal International 77

Waxing UnLyrical

OCTOBER 26, 2016

Now, we couldn’t really label it a “competitive analysis” since most utilities don’t compete for customers. Of course, geo-targeting helps with events and promotions , but it’s also used for providing customers with hyper-local news, especially when traditional media may not be interested.

Interviews 40

Interviews Analytics Social Media Survey 40

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. In all of social media, you can go in and see that analysis. I was in London a few days ago and I saw the locals.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. Competitor Analysis One of the easiest ways to get content ideas is by looking at what successful sites are doing in your niche. What Is Link Relevance?

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. Competitor Analysis One of the easiest ways to get content ideas is by looking at what successful sites are doing in your niche. What Is Link Relevance?

How To 62

How To SEO Google Pitching 62

Contently - Strategy

DECEMBER 1, 2022

What if I told you I exclusively use high-quality ingredients from local female or minority-owned farms? Or that I donate half of the money I make from each bake to the local hospice? Conduct a features, advantages, and benefits (FAB) analysis. If I asked you to buy a chocolate chip cookie that I made, would you?

Strategy 99

Strategy Brand Branding How To 99