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The 22 Responsibilities of PR and What They Entail

Onclusive

Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today.

Training 195
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Prakky’s pick: Top sources of Australian media news

Prakkypedia

I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. This is “journalists talking journalism”.

Media 76
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Behind the Headlines with Yvonne Lorie

Cision

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

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Cision + Prime Research: Insights That Drive Business Strategies

Beyond PR

In this video, Akeroyd, and Dr. Mathes explain how the marriage of these two companies will bring about one integrated services organization, and one integrated tech platform that does media measurement, monitoring, distribution and database extremely well. Doesn’t just do analysis. Perfect fit. Doesn’t just do insights.

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Find out how Burrelles empowers agencies with media outreach, monitoring and analysis services. Regardless of degree or background, with the right skills, you can get a job in public relations.

Agency 89
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Future of PR: 2020 edition

Stephen Waddington

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Please keep reading for the full analysis. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves.

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COVID-19 Brought a Temporary Flight to Quality in the Public’s Attention Allocation

NewsWhip

Measuring the flight to quality. To conduct the analysis, we identified a set of 30 mainstream news sources. There was a somewhat steady rise of the Iffy Quotient on Facebook starting in mid-January 2020 until it hit a local maximum of 9.8% on February 18. on March 20–21, the lowest it has been since mid-August 2019.

System 78