Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. The market for tools in PR is exploding.

Analysis 60

Analysis Technology Tools Exercises 60

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without.

Technology 65

Technology Marketing Tools Google 65

PR 20/20

SEPTEMBER 12, 2017

Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward. Despite advances in marketing automation, much of the technology marketers rely on to plan, execute, and evaluate content marketing campaigns is elementary. Test, optimize, and personalize content.

Content Marketing 53

Content Marketing Marketing Analytics Resources 53

ImPRessions - Crenshaw Communications

MAY 7, 2020

It’s also a great platform for relationship-building for anyone in public relations or content marketing. Are you more interested in e-commerce and technology? At Digiday, Anna covers retail and internet marketing focusing on digital strategies of big-box retailers and DTC startups. . April Berthene @ByAprilBerthene.

Retail 245

Retail Twitter Real Estate Trends 245

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. What Is AI for Content Marketing?

Content Marketing 40

Content Marketing Company System Marketing 40

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 145

Leadership Content Marketing Healthcare Google 145

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? GPT-3 is now the underlying language model for dozens of technology tools.

SEO 134

SEO Strategy Google Engineering 134

Wadds Inc.

JANUARY 11, 2023

Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. More sophisticated text analysis is also possible. It works by recognising patterns in text and predicting subsequent words.

Publicity 98

Publicity Wikipedia Marketing Training 98

Critical Mention

JUNE 26, 2019

Copyblogger is one of the best content marketing platforms anywhere online. Some of its main features teach you how to create, post and optimize your content. Most importantly, it gives you tips on how to keep your audience engaged by making the content easily digestible and user-friendly. . Content Marketing Institute.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. And in B2B marketing it already does. How is technology being used in public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Burrelles Fresh Ideas

JANUARY 23, 2024

Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. Well, frankly, technology can only go so far when it comes to understanding human behavior. How can you bridge the human and the technological?

Technology 76

Technology Training Data Consumer 76

Critical Mention

OCTOBER 25, 2021

He is left trying to write down individual tweets, which is both humorous and pathetic. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 162

Media Fashion Television Radio 162

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. I’ll be blunt: they are never good. What is Guest Blogging?

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 102

Survey Report Media B2B 102

The Proactive Report

SEPTEMBER 10, 2014

The top line share of voice analysis shows how these major tech brands fare: Not surprisingly Google takes the lead, followed closely by Microsoft, then IBM, Amazon, Cisco, Oracle, Intel, HP, Dell, and EMC. Why I Like This Technology. You can see who is writing what, where, and when. TechnoVision Tech Media Report.

Report 133

Report Big Data Brand Branding 133

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. There will be a glut of AI-generated content as well.

Writing 194

Writing Communications Marketing B2B 194

Contently - Strategy

SEPTEMBER 21, 2023

The Impact of AI SEO on Content Creation HubSpot recently published a State of Artificial Intelligence report , which found that 44% of marketers foresee a positive impact on their SEO strategy, seeing effectiveness in multiple areas. Google has been astutely observant of the AI wave sweeping over content creation.

SEO 52

SEO Tools Engineering Google 52

Critical Mention

FEBRUARY 5, 2019

Industry and competitor analysis are also benefits of following trends. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. When she’s not writing, you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Trends 61

Trends Viral Analysis Crisis 61

Flack's Revenge

AUGUST 9, 2016

Geetu’s favorite part, she said, was exploring the “content gap” between what they write and what people want to read. Geetu and her team mined historical data, using time series analysis to build a model (for more details, see this SlideShare presentation ). Click here to find out how.

Viral 120

Viral Data Web Trends 120

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 124

Communications Crisis Internal International 124

PR 20/20

MARCH 21, 2017

But, the great irony of marketing automation is that it’s largely still manual. Now, what if we told you every one of those tasks, and many more, could be done more efficiently using artificial intelligence technology that’s available today? Write content. Writing content takes a ton of time. Create ad copy.

Marketing 42

Marketing Analytics Analysis Technology 42

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future. The Role of Technology on the Legal Market. likes to say.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

NOVEMBER 5, 2016

There’s something similar at play in those B2B organizations facing challenges in content marketing. Certainly, the most successful content marketing is very deliberate. 1) Random Acts of Content. 1) Random Acts of Content. Why does content marketing fail? Customer questions are deliberate.

Content Marketing 60

Content Marketing B2B Web Small Business 60

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. Hosted by the Content Marketing Institute — a.k.a.

Conference 58

Conference Content Marketing Community Education 58

Sword and the Script

APRIL 29, 2017

To that end, it’s really hard to sell more if you stop talking to your market. Instead of taking a hatchet to the budget, I’d suggest P&G re-allocate some of that ridiculous spend in display and programmatic ads into content marketing and PR. And that’s the theme for this week’s Unscripted Marketing links [UML].

Marketing 68

Marketing Measurement Content Marketing Survey 68

Sword and the Script

AUGUST 15, 2017

In other words, the stories he writes must appeal to as many people as possible. Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster. The Future of Marketing Looks More like Public Relations. Why Content Marketing and Public Relations Need Each Other. These are not isolated examples.

Journalism 65

Journalism Brand Branding Advertising 65

PR 20/20

JULY 25, 2017

Other brands, however, learn plenty from their analytics data, but spend hours of effort and analysis to create reports. In some cases, AI solutions may even be configured to automatically write reports from other systems as well, such as Narrative Science’s integration with Tableau. Improve Content Marketing.

Marketing 41

Marketing System Analysis Analytics 41

Sword and the Script

DECEMBER 24, 2016

In fact, those analytics are a principle influence on the three articles I recommend each week for the Unscripted Marketing links roundup. It’s a little more involved to perform an analysis of tweets for an entire year, but it can be done with a little creative use of the export tool and some spreadsheet yoga.

Twitter 60

Twitter How To B2B Analytics 60

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. Content Marketing is no Longer a Shiny New Object.

Strategy 67

Strategy How To B2C Content Marketing 67

Critical Mention

AUGUST 19, 2018

The analysis showed that the highest performing teams focus their time on customers who are skeptical about the product or service. She then goes into detail about how organizations can adapt to technological changes and consumer behavior to improve brand recognition, social media presence and brand recognition. Until next time!

Pinterest 71

Pinterest Viral YouTube Mobile 71

Deirdre Breakenridge

NOVEMBER 16, 2016

For instance, if you work like a horse to land a write-up about your company’s latest product in a major tech publication, but when you view the data about that piece, you see that it didn’t really have a big impact on your business in terms of pushing leads your way, driving traffic or sales, etc.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. 2) 3 Studies that Challenge Marketing Assumptions [UML]. 3) Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. 4) Context in Marketing Campaigns, Mediums and Measurements [UML]. 6) Can you Profit Directly from Content Marketing?

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients.

Marketing 59

Marketing Data Technology Analytics 59

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 100

Engineering Writing Mobile SEO 100

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 billion pieces of editorial content.” Here we go….

Trends 60

Trends Media Report Technology 60

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. 2) April 7, 2014: Vocus.

Technology 12

Technology Software Company Marketing 12