Ethical Voices

JUNE 12, 2023

I’ve brought that lens to the agency space and as a consultant. I have been on the client and agency side of the relationship. The easiest way out is one of the two paths that a lot of agencies take. If we’re using terms like “dismantling systemic barriers”, they’re not going to understand that language.

Ethics 70

Ethics Storytelling Communications Training 70

Wadds Inc.

OCTOBER 9, 2022

She’s run her own agency for more than a decade and built the brand and proposition for Wadds Inc. Building a regenerative business is a radically different mindset and value system to the capitalist model of growing a business to create an exit. It’s where I want to focus the remainder of my career. We work well together.

Creativity 98

Creativity Policies Mobile Storytelling 98

Victorious PR

APRIL 4, 2023

Wachsman Wachsman aims to provide strategic communications and storytelling support to entrepreneurs, founders, and risk-takers who were defying the odds and pioneering a new digital and decentralized age, amidst shifts in the global financial system. What Makes a Good PR Firm for Crypto?

Agency 52

Agency Storytelling Financial Groups 52

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

ImPRessions - Crenshaw Communications

JUNE 18, 2019

PR is much more than a one-way broadcasting of information or storytelling; with the right research, it works as a two-way channel by responding to or tailoring messages to the right audiences. One of the unhappiest outcomes of a client-agency relationship is one of disappointment when grand ambitions aren’t realized.

Strategy 220

Strategy Measurement Advertising Advertising 220

Deirdre Breakenridge

APRIL 10, 2017

agency, media and. If you have a well-developed network of relationships you’ve nurtured over time, you’ll be able to count on them to keep you in mind the next time they or one of their colleagues needs a PR agency. Five years ago, no one expected their PR firm to have video storytelling capabilities.

Travel 281

Travel Technology Conference LinkedIn 281

Solo PR Pro

DECEMBER 27, 2022

They were selected as a Small Agency of the Year Finalist (as was another Solo PR Pro member, Bernadette Davis Communications). They've created phenomenal projects for clients ranging from DEI reports to toolkits and presentations to their own agency's 2022 visibility plan. Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

PR Job Coach

NOVEMBER 26, 2020

With another decade of experience in communications and marketing agencies, Scott has advised clients that include Walmart, McDonalds, IBM, Coca-Cola, and Google, among others, and The Economist ranked him as #1 atop the list of 25 Social Business Leaders. Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

Corporate 274

Corporate Leadership Advertising Advertising 274

Solo PR Pro

OCTOBER 5, 2021

In 2000, he jumped the fence to take a communications-focused role at global PR agency FleishmanHillard. In his various agency and in-house PR roles, Doug was able to combine his love of writing and passion for storytelling with his extensive knowledge and experience in the tech and medical industries and emergency services.

Meeting 97

Meeting Handbook Newspapers Government 97

The Hoffman Agency

JULY 8, 2022

My nervousness and indecisiveness were soothed when The Hoffman Agency hired me as an intern. What most excited me about this internship is what drew me to the PR industry — the ability to combine storytelling, business ventures and current news to connect with a broader audience.

Internal 36

Internal International Storytelling System 36

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. Top reasons to hire or fire a PR agency.

Survey 74

Survey Trends Communications Storytelling 74

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

What can a New York PR agency learn from the cautionary financial tale of the last decade? banking system in 2008 (based on Michael Lewis’s bestseller), is full of takeaways that PR pros can use. Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique.

Film 149

Film Real Estate Banking Financial 149

Sword and the Script

DECEMBER 21, 2021

. ~ Brad Marley , Chief Storyteller, Yelram Media . This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Finally, with continued remote and hybrid work, PR teams need to invest in systems that will help them collaborate efficiently and build strong relationships.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Polaris

JANUARY 2, 2015

I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation. times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. This post was our most viewed in 2014, with more than 2.5

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

The Resolution Blog

OCTOBER 4, 2019

It’s one of the only practices that, for hundreds of years, has been solely about storytelling?—?and The Difference Isn’t So Different The difference between paid media agencies and PRs is primarily a difference in belief systems. and that isn’t changing anytime soon.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Shift Communications

OCTOBER 26, 2015

Blogging is storytelling, whether you’re posting content on your company’s website, on services like Quartz and Medium, whether you’re using written words, video, or audio. You might begin at the first test of the new system, as the new servers come online or the first email invitations go out. Christopher S.

Blogging 60

Blogging Enterprise System Media 60

Stephen Waddington

MAY 3, 2022

Practice boomed in the 1930s as public relations agencies and in-house departments sought to build trust with the public. Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement. It is a common approach in political campaigning.

Publicity 112

Publicity Construction Corporate Study 112

Sword and the Script

MARCH 22, 2016

PR agencies’ average rate of profitability has suffered as a result. His company has previously conducted PR firm billable hour survey research for the larger agencies. There’s reliable data indicating the median PR salary in an agency rose to $84,500 in 2015. It still wouldn’t capture what never makes it into the system.

Survey 60

Survey System Trends Small Business 60

Deirdre Breakenridge

DECEMBER 11, 2015

According to the study, 73% of the in-house survey respondents said they would go to PR agencies for creative ideas. At the same time, the agency participants rated the quality of their creativity as 60% worse than the creative from advertising agencies. If you’re not 100% well, you are cannot be a good support system.

Creativity 150

Creativity Trends Agency Technology 150

PR 20/20

FEBRUARY 6, 2020

In this narrative podcast, Buffer explores the history and approach of an agency that’s helped launch or expand some of the world’s most unexpected and iconic brands, like quip, Harry’s, SmileDirectClub, and Warby Parker. Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

Mark My Words

JULY 13, 2018

People are not looking at the emotion of the customer, but are trying to sell systems and conglomerate around advertising and media companies. This company is investing six months in working with the agency to develop the campaign to its fullest. “I The best-case scenarios will be coming down the pipe in five to six years’ time.

SEO 60

SEO Advertising Advertising Content Marketing 60

MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. No marketer really says, "Check out our telephone system, it can reach 350 American homes!" 13 visual storytelling tips and the. Marketers obsess over whether they have more Twitter followers or Facebook fans than their competitors. The list goes on!

Social Media 82

Social Media Media YouTube Film 82

The Hoffman Agency

OCTOBER 4, 2023

Over eight weeks, Mike from our London office is participating in a unique development opportunity offered by The Hoffman Agency – our “Building Bridges” program. I learnt the grid system, which makes roads tricky to navigate for pedestrians, was designed by Japan in the colonial period.

Travel 36

Travel Local Software Technology 36

Beyond PR

MARCH 13, 2018

Reaching the final picture lies in understanding that data is key to better storytelling, campaign optimization and overall results. Therefore, this scenario has the potential to be a real game changer not only for agencies, but also for brands and consumers. How the Partnership Helps Clients & Brands.

Media 75

Media Consumer Analytics Data 75

Sword and the Script

DECEMBER 12, 2017

Lou Hoffman | The Hoffman Agency. Also see: PR and Storytelling; Off Script #7: Lou Hoffman. But where I’m focusing is that valuable asset, sitting in some nearby CRM system just waiting to be sold to.”. Also see: The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. Marty Weintraub | Aimclear®.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

The Hoffman Agency

MAY 1, 2017

We learned earlier this month that The Holmes Report named us one of five finalists for Tech Agency of the Year in the U.S. Beyond looking at the numbers like top-line revenue and year-to-year growth, they also take a qualitative dive into each agency. Does the agency’s work stand out as extraordinary? Our staff works damn hard.

Industry 28

Industry Storytelling Agency SEO 28

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. Richard Levick: Dealing with the challenge that agencies have with integration. Our clients are frustrated with legacy systems.

Report 225

Report Media Advertising Advertising 225

ReimaginePR

APRIL 18, 2015

Reinventing business: And if reinventing the heart of our economic system isn’t exciting enough for you, how about a company (or two) that are trying to reinvent business itself. Buffer is a social media scheduling app that has made waves for its storytelling and its rapid but sustainable growth.

Company 120

Company Banking Employee Corporate 120

NewsWhip

JUNE 23, 2021

Agency of the future | Jump to text. And Zach, I think it’d be good to learn more about yourself, your role, the insights team at Kivvit, as well as getting a sense really of what his concept of the agency of the future means for you and for Kivvit. And it’s almost ironic to talk about agency of the future.

Data 78

Data Media Analytics Energy 78

Shift Communications

OCTOBER 29, 2015

From DMOs like Hawaii (client) to companies like Coca-Cola, many brands have leveraged UGC to more smartly engage with their customers and audiences, and also to cultivate beautiful content in order to enhance their storytelling. It can be as simple as commenting with “Hey, we love your photo! Mind if we regram it?” Danielle Coe.

Social Media 60

Social Media Media Tourism Guidelines 60

Shift Communications

FEBRUARY 6, 2017

As marketers and communicators, we should consider whether long-form video storytelling has a place in our efforts. It is a very small leap to understand that Facebook is likely also fueling its ad placement systems with the same AI, using comments and content contextually to provide more advertising relevance. Christopher S.

Facebook 60

Facebook Mobile Retail B2C 60

Sword and the Script

SEPTEMBER 6, 2016

Sales Beware the Buyer’s System; Josh Pitchford in Off Script #10. Off Script #7: Lou Hoffman on PR and Storytelling. Also, outside the agency world, most PR jobs are much more than media relations, events and brand reputation. NOTE: The week of September 19 is AMEC’s Measurement Week here in the U.S.”.

Measurement 60

Measurement Course Advertising Advertising 60

Landis PR

JANUARY 3, 2022

Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. And we advisers must guide them in that path.

Trends 52

Trends Trade Shows Agency Communications 52

Mark My Words

JANUARY 14, 2021

Harry and Meghan wrote: ‘At Archewell, we unleash the power of compassion to drive systemic cultural change. ‘It’s a place where compassion matters, communities gather, and storytelling is the engine. Toya Holness has worked for the celebrity William Morris Endeavor agency.

Technology 60

Technology Community Crisis Fashion 60

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 96

Social Media Marketing Media Creativity 96

David PR Group

NOVEMBER 12, 2015

Thankfully, Solis isn’t a consultant trying to push a particular system on customer engagement and whatnot. Storytelling. Visual communications agency Gapingvoid sponsored the presentation which included this image from artist Hugh MacLeod. Today, 67 percent of the buyer’s journey is done digitally. Sound familiar? Not anymore.

Television 40

Television Customer Service Storytelling System 40

Sword and the Script

MAY 22, 2018

After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. A second constant is messaging.

Marketing 62

Marketing B2B Print Technology 62