Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Did you know? Check out our services.].

Technology 170

Technology Publicity Software Pitching 170

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The response rate to media pitches is less than three percent according to the latest Propel Media Barometer analysis of 500,000 pitches. It continues to be spot on.

Pitching 125

Pitching Media Print Social Media 125

5W PR

MAY 4, 2022

Cryptocurrency, bitcoin, and blockchain are hot buzzwords in the tech industry these days. Its applications are currently being explored across industries, and public relations is no exception. PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results.

Technology 88

Technology Publicity Banking Newspapers 88

ImPRessions - Crenshaw Communications

MAY 20, 2019

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Agency PR Has Many Advantages. But the question isn’t just for PR beginners.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Wadds Inc.

APRIL 26, 2023

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The slowdown is impacting payments.

Agency 98

Agency Publicity Marketing Banking 98

Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Here are a few ways you can streamline your pitching process. Pitching to Canadian media? For example, Nardi Media, a boutique agency located in Washington D.C.,

Pitching 225

Pitching Print Conference Local 225

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. Prior PR agency internship experience is a plus .

Internal 323

Internal International Communications B2B 323

Deirdre Breakenridge

JULY 30, 2018

Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world. On our journeys we’ve hired agencies, fired agencies, been hired by companies as communications agencies and consultants, and been rejected.

Agency 150

Agency How To Pitching Communications 150

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Just one or two clients? Just a few projects?

Automotive 79

Automotive Agency Mobile Trade Shows 79

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . Prior experience within the technology industry (adtech, martech, SaaS, security, AI, etc.)

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. Learn the coverage and beats. And all tech media are not the same.

Pitching 180

Pitching Technology Trends Consumer 180

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

For those who work at high-growth PR firms, newsletters are a valuable tool; after all, in a fast-paced industry like PR, we want to be first to see relevant news. They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. That’s why newsletters are so important.

Company 203

Company Trends Case Study Crisis Management 203

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. ZC: I was growing my agency and once we reached about 15 people, I wanted to improve our workflow, data insights and accountability across the team and campaigns.

Software 146

Software Agency Pitching Analytics 146

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Can your agency bring big ideas and execute?

Pitching 90

Pitching Report Software Survey 90

Deirdre Breakenridge

MAY 14, 2015

As a veteran of both corporate and agency environments, I know a few things to be true. One of them is that agency people say all the time that they understand a company’s business. They say this because they have a certain amount of experience in particular industry, or similar experience working inside a related company.

Industry 150

Industry B2B Corporate Agency 150

Stephen Waddington

FEBRUARY 19, 2020

I’ve been asked to help a startup recruit a PR agency partner. UK PR Agency Brief Skidz: Uber for men’s underwear About the company Skidz is the Uber of men’s underwear. Channels and tactics Mainstream media: national, lifestyle and technology Social media: Facebook, Instagram, TikTok YouTube channel: underwear.tv

Pitching 102

Pitching Instagram Agency YouTube 102

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Yet, many PR teams look for technology shortcuts. Today content is dynamic; much of it can be created instantly and is more personalized than ever before.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

The Hoffman Agency

OCTOBER 20, 2023

I have always been interested in PR and communications, and earlier this year, I decided to pursue a full-time career in the industry. Technology PR was particularly fascinating to me, as it is such a critical part of our world.

Agency 36

Agency Training Technology Internal 36

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive. Another thing I hear a lot on client calls in regards to pitching is how our team will “go wide”.

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. Krebs on Security.

Enterprise 296

Enterprise Trends Journalism Resources 296

Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Wikipedia Top 25 Report. Trends on Social Media.

Trends 142

Trends Industry Wikipedia How To 142

5W PR

APRIL 22, 2024

However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech. Public relations efforts can help bridge this gap by creating a relatable brand story that showcases the human side of the technology.

Consumer 78

Consumer Financial Crisis Management Reputation 78

ImPRessions - Crenshaw Communications

JULY 20, 2020

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. A POV offers currency for proactive pitching as well as content development. They want to see third-party validation to understand just how valuable the technology is to the industry.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. AdExchanger Industry Preview. With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech.

Conference 156

Conference Privacy Advertising Advertising 156

PRSay

MARCH 29, 2023

Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive. With AI, we’re going to find more roles for people in PR agencies and inside organizations.”

Pitching 92

Pitching LinkedIn Technology Engineering 92

Prohibition

OCTOBER 23, 2023

The advent of disruptive technology like Artificial Intelligence is transforming various industries, and Public Relations is no exception. In the realm of economics, the industry is facing a very tough time, with marketing budgets being stretched and PR budgets slashed. It’s a phrase very common in the client community.

Ethics 62

Ethics Communications Pitching Retail 62

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences.

Technology 146

Technology Crisis Management Social Media Training 146

Shift Communications

MAY 7, 2015

As with many industries these days, people come to agency life from all walks. SHIFT has been around for 12 years now, and we’ve had many folks on staff who’ve successfully transitioned from another area of the industry or from another profession altogether. Working at an agency offers exposure to all types of clients.

Agency 60

Agency Industry Healthcare Banking 60

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 95

Pitching Print Measurement Report 95

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 99

Transportation Meeting Newspapers Media 99

ImPRessions - Crenshaw Communications

MAY 2, 2023

Brainstorm fresh pitch angles One challenge for PR teams is generating fresh and timely ideas to generate coverage. Use of the same ideas leads to predictable pitches or even lazy PR programs. Input text-to-video technology – artificial intelligence that creates videos automatically from written or typed text.

Retail 156

Retail Video Pitching Technology 156

The Hoffman Agency

JULY 27, 2022

How do we as students prepare for agency life? Here are some key points we took away from the experience: Sarah Matlick, rising senior studying PR at the University of Oregon: Leaving The Hoffman Agency office this past week, I felt excited, motivated and inspired. What makes an impactful story?

Agency 36

Agency Study Case Study Pitching 36

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Agency 205

Agency Pitching Internal International 205

PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

Trends 126

Trends Pitching Twitter Nonprofit 126

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more.

Skype 206

Skype How To Crisis Pitching 206