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Pitching to the World: Local Insights and Best Practices From Worldcom Public Relations Group | Business Wire Blog

Business Wire

Through a six-part guest blog series, regional experts from Worldcom Public Relations Group partner agencies share media relations insights and advice for connecting with journalists in Canada, China, Central and Eastern Europe, Germany, and the U.S.

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Mass Market vs Boutique: Finding the Best Hotel Group for You

5W PR

When it comes to choosing a hotel group for travel accommodations , there are two options to consider. Those two are mass-market hotel groups and boutique hotel groups. Mass-Market Hotel Groups Mass-market hotel groups are known for their extensive global presence.

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PRGN: Harnessing the Amazing Power of PR Agencies Worldwide

Bianchi Biz Blog

Our Global PR Partners Give You Local Expertise Around the Globe Do you need to launch a new product in Brazil? With 54 member PR agencies in virtually every major market around the world, PRGN gives our clients local PR expertise and boots on the ground in just about any market they might need support. PRGN has got you covered!

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PRGN: A Global Force for Great PR

Bianchi Biz Blog

Our Global Network of Local PR Partners Bring You On-The-Ground Expertise Worldwide Do you need PR support for a new automotive manufacturing facility in Mexico? PRGN maintains vetted member PR agencies in virtually every major market around the world – 70 locations and counting! – Or announcing a new technical R&D center in China?

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The 2020 Public Affairs Resource List | Business Wire Blog

Business Wire

More and more consumers are turning their attentions to the role companies play in the local and global society. And with this attention, the discussion of Public Affairs and Public Policy quickly emerges.

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Faces & Markets of PRGN: South Korea – A High-Tech Economy and a Cultural Powerhouse  

Bianchi Biz Blog

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage.

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What is Cultural Marketing? Definition & Strategy

5W PR

Significance of cultural marketing Cultural marketing, also known as multicultural marketing, involves tailoring marketing efforts to resonate with specific cultural groups. Enhanced relevance Cultural marketing allows brands to be more relevant and relatable to specific cultural groups. Localization goes beyond language.