Shift Communications

SEPTEMBER 17, 2015

The best thing about PR – especially in agency life – is the crazy, fast-paced environment. As a data-driven agency, we focus our efforts in concrete evidence and research. No pitch topic is off the table. Among other angles, we are currently pitching “Dog Tees to Turn your Ruff Day Around.”.

Agency 60

Agency Apparel Pitching Creativity 60

The Hoffman Agency

JANUARY 26, 2021

Still, my time at The Hoffman Agency has given me many reasons to be grateful. In our entry-level cohort we had weekly projects, and the one that stands out is when we compared two media pitches and used critical thinking to find evidence to determine which pitch stood apart from the other. By Josh Madrid, Intern.

Exercises 69

Exercises Pitching Storytelling Internal 69

Solo PR Pro

NOVEMBER 10, 2020

The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. Why are you approaching this as (a pitch, a news release, a social media post, etc.)

Communications 99

Communications Comparison Exercises Interviews 99

Polaris

NOVEMBER 17, 2014

Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. What it means for marketers: Although most bloggers are highly ethical, you need to exercise caution in who you approach and how. They’re not all “pitchable.”.

Media Relations 232

Media Relations Marketing Media Fashion 232

Sword and the Script

AUGUST 8, 2023

The report is based on a survey conducted by a marketing agency called Uplift Content. It’s definitely worth pitching case studies to trade publications – and preferably before they go live on the website. Candidly having been in the trenches in-house and on the agency side – good luck with that!

Case Study 130

Case Study Study Company B2B 130

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Typically agencies feel potential clients create unwieldy RFPs that don’t necessarily generate the most relevant information for clients who want the best agency partner.

Meeting 191

Meeting Agency Creativity Case Study 191

Landis PR

JUNE 27, 2022

My career started 35 years ago at a PR agency that specialized in the luxury lifestyle sector. And now I’m happily back at an agency, working with environmental and healthcare clients. While I absolutely love working with journalists to develop and shape a story, I really ( really ) hate pitching. Photo of Polly Winograd Ikonen.

Healthcare 52

Healthcare Exercises Pitching Sports 52

Shift Communications

MAY 17, 2023

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. For a fun exercise, ask ChatGPT to write your bio. We are privileged to have the trust of clients who rely on us to give counsel on news and activities that have the potential to move markets.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. For a fun exercise, ask ChatGPT to write your bio. We are privileged to have the trust of clients who rely on us to give counsel on news and activities that have the potential to move markets.

Publicity 78

Publicity Guidelines Training Transportation 78

Prohibition

APRIL 12, 2023

Following a competitive pitch process, we’re pleased to announce we’ve been awarded a contract with multi-national healthcare organisation, Diaverum, to handle its global social media strategy.

Healthcare 62

Healthcare Exercises Media Training Software 62

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Sure, it helps to do all the right things – eat right, rest enough, do exercises that will help prevent injuries, and vary your workouts, but overall, you need to put in the work. No shortcuts.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. There was also a significant increase in agencies who employ a formally named creative director, from 37% to 56%. The more you exercise those creative muscles, the stronger they become.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals.

Skype 136

Skype Conference Agency Product Launch 136

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. The best part?

Internal 120

Internal International Exercises Ethics 120

The Resolution Blog

FEBRUARY 14, 2016

If you are in a senior position and you don’t believe you’re at one of the best agencies, you’re in the wrong place. Don’t worry if you are not super rich or a London agency, a little goes far, it just needs to be sincere. Don’t listen in on their pitches. Let them find their feet with pitching.

Training 120

Training Pitching Exercises Ethics 120

Shift Communications

SEPTEMBER 12, 2018

Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. For pitches, read articles written by journalists to help jumpstart some ideas you were missing. Read Your Work Aloud. Briggs Brady. Account Coordinator.

Writing 83

Writing Exercises Pitching Blogging 83

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched.

Television 120

Television Pitching Journalism Interviews 120

5W PR

FEBRUARY 22, 2023

There are both free and paid press release services that will distribute your press release to various news agencies. Or if you make some type of diet product or nutritional supplement, you could partner with someone who specializes in exercise or fitness programs. You can find templates for creating press releases on the web.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

JANUARY 16, 2019

Always exercise your creative muscles whether through reading, cooking or drawing. You never know what is going to inspire a new pitch angle; it might just be Cake Week on The Great British Bake Off. The post 5W Spotlight: Brenna Goodsitt appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Shift Communications

MARCH 17, 2016

Ever wonder why a pitch you shipped out to 5, 10, or even more reporters garnered little or no response? How about a pitch you “customized” and sent to just 1 or 2 people? The most successful pitches not only match a reporter’s beat and have an interesting hook; they match their style. Sometimes a compelling story is not enough.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

Cision

APRIL 14, 2017

I stumbled into a media relations role in a financial PR agency and knew instantly I liked life in, and around, media. Reputation management is a fabulous exercise in brand managing in permanent beta, constantly revising and tweaking, whether it’s for a person, issue, product or problem.

Reputation 177

Reputation Measurement Exercises Pitching 177

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” The Cision Blog. ” Learn to play here.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

JANUARY 2, 2018

Typically, I’d get added to a newsletter or email distribution list, and sometimes I’ll keep these subscriptions to see who is pitching what and how they pitch it. Thinking differently about marketing in the New Year doesn’t have to be a major exercise in transformation. Can your agency bring big ideas and execute?

eBook 72

eBook Exercises Employee SEO 72

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero. Can your agency bring big ideas and execute?

Brand 71

Brand Branding B2B Exercises 71

Communications Conversations

JANUARY 10, 2023

I build this list each year as an exercise in stretching my boundaries for meeting new people. No business pitch. Interesting mix of agency (Mono, Colle McVoy) and corporate experience (Thomson Reuters, DQ, Life Time), curious to hear what life’s like at TR these days. There is no pressure to meet with me.

Real Estate 60

Real Estate Meeting Hotels Exercises 60

Communications Conversations

JANUARY 11, 2022

As always, it’s a fun exercise for me, but I want to clarify a few things before I dive in. First, I create this list each year as an exercise in stretching my boundaries for meeting new people. No business pitch. And, she’s worked with some pretty stellar agencies including Knock, Little & Co.

Exercises 60

Exercises Meeting Energy Retail 60

Sword and the Script

JULY 20, 2021

The buyer personas exercise helps you get into the minds of your buyers and understand their background, challenges, motivations and objections. Pitch your content to industry publications to ensure the right people see your message. Your audience should always be at the center of all of your marketing strategies and tactics.

B2B 180

B2B Company Marketing SEO 180

ImPRessions - Crenshaw Communications

APRIL 28, 2016

A top public relations agency is a busy, demanding workplace. The day-to-day schedule can include a number of discussions with clients or new business prospects, proactive pitching to media and fielding follow-up questions, managing projects with vendors, overseeing media monitoring and anticipating possible impact for clients, and more.

Writing 120

Writing Exercises System Interviews 120

The Hoffman Agency

APRIL 2, 2019

Experiences such as pitching in Seoul at midnight, running workshops with almost every nation across Asia represented, and meetings in rooms with some of the best views on the planet. As it turned out, it was a fairly straightforward exercise. The prospect of an alliance made immediate sense to me.

Enterprise 52

Enterprise Agency Meeting Exercises 52

5W PR

DECEMBER 18, 2019

There are both free and paid press release service that will distribute your press release to various news agencies. Or if you make some type of diet product or nutritional supplement, you could partner with someone who specializes in exercise or fitness programs. You can find templates for creating press releases on the web.

Strategy 133

Strategy Marketing Trade Shows Video 133

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. It was a great exercise very early in my career. And years later I’m like, it was fascinating. We owe it to them.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

AUGUST 14, 2018

Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. . and execute them?

Survey 103

Survey Report Media B2B 103

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

Bad Pitch Blog

AUGUST 17, 2010

To be honest, I want Bad Pitch to be more of a community.we Some work at an agency, some are in-house, and some work in public affairs. Maybe I''ll try drafting a press release while sitting on the exercise ball. learn from each other and we (Richard and Kevin) should do stuff like this more often. Tory rocks. Here''s her post.

Pitching 56

Pitching Report Public Affairs Exercises 56

Flack's Revenge

DECEMBER 14, 2016

Other variables, such as awards submitted, events pitched. The exercise gave me many options to explore. Coverage in various categories (type of media or blog, quality of placement). Social media metrics in a number of categories (network, engagement, followers, # of tweets, etc.). He suggested looking at Domo , Beckon , and SiSense.

Measurement 120

Measurement Exercises Interviews Tools 120

Shift Communications

DECEMBER 17, 2015

It’s also safe to say that the average B2B or B2C client doesn’t have this credibility and trying to manufacture it in a pitch is a lethal risk to not only the client but to the agency behind the email. The reputational risk for the PR agency and the client far exceeds the benefit of possibly being quoted in an article.

Exercises 60

Exercises B2C Report Pitching 60

Shift Communications

JUNE 25, 2018

Take a step back – If you were going to pitch this client as a prospect, what would you tell him or her about their current PR program? When done consistently through a client engagement, this exercise can push teams beyond “the usual” and removes frustrations that can fester after a client continuously declines opportunities.

Analysis 94

Analysis Conference Data Exercises 94