Solo PR Pro

APRIL 8, 2021

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load. Pivoting from journalism to PR.

Meeting 97

Meeting Journalism Employee Storytelling 97

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. Not agreeing on what success looks like.

Agency 97

Agency Interviews Film Advertising 97

PRSay

NOVEMBER 3, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. They brought me to my first PRSSA meeting. You began your career in the agency world before later moving into the public sector. Name : Joseph Abreu, APR. Location : Port St. Lucie, Fla. Lucie County, Fla. Don’t be complacent.

Meeting 78

Meeting Leadership Conference Journalism 78

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Prohibition PR will provide management advice.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Solo PR Pro

JUNE 14, 2022

She had a summer internship at a local station in Connecticut and discovered the job wasn’t the right fit for her after a particularly gut-wrenching day where she had to interview a grieving mother who had tragically lost her children in a fire. The post Spotlight on a Solo PR Pro: Meet Jen Peterson appeared first on Solo PR Pro.

Meeting 83

Meeting Radio Travel Television 83

Onclusive

APRIL 12, 2018

We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. This blogpost was co-authored by Heidi Sullivan. Learn more about PR measurement and Attribution at AirPR.com.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Like many agency types making their way in the industry I pitched her stories. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% They are performing more strongly than most agencies.

Interviews 115

Interviews Agency Industry Measurement 115

Communications Conversations

DECEMBER 11, 2020

Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person?

Interviews 185

Interviews Meeting Video Energy 185

PR for Anyone

JANUARY 28, 2024

Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on. In-person connections are still important, and there is value for companies bringing their employees back to the office—but making that commute needs to be worthwhile.

Employee 130

Employee Policies Creativity Company 130

Maxim Behar

FEBRUARY 19, 2024

For the first time in my business history, I conducted interviews. The Opportunities of the Crisis We were hiring new employees who still need to meet in person. Finally, we get to meet in person.” Our entire team meets in Zoom every day. Was the most commonly heard phrase. Was the most commonly heard phrase.

How To 59

How To Education Travel Employee 59

Sword and the Script

AUGUST 8, 2023

The report is based on a survey conducted by a marketing agency called Uplift Content. Most SaaS companies use ‘emotional’ tactics to motivate their employees to identify ideal case study candidates. Candidly having been in the trenches in-house and on the agency side – good luck with that!

Case Study 124

Case Study Study Company B2B 124

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. But by the next meeting, the cast of characters has changed without notice. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown.

Media Training 249

Media Training Policies Agency Interviews 249

Stern + Associates

AUGUST 3, 2022

An Interview with Susan Stern, Founder of Stern Strategy Group. Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. Earlier in your career, you experienced “agency life.” What made you start your own firm?

Groups 104

Groups Employee Strategy Ethics 104

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Like many agency types making their way in the industry I pitched her stories. Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report.

Interviews 60

Interviews Agency Industry Measurement 60

Landis PR

APRIL 29, 2024

Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride! It is not advisable to have an employee of a communications firm present in the interview situation.

Radio 64

Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology.

Publicity 256

Publicity Brand Branding Storytelling 256

The Hoffman Agency

AUGUST 10, 2023

Here’s where The Hoffman Agency comes in (and where I count my lucky stars). The Hoffman Agency is all about the crossroads of storytelling and innovative tech. After several emails back and forth, Lou quickly set up times for me to meet with him and the team at the agency. I found “the one” and decided to go for it.

Case Study 36

Case Study Storytelling Television Energy 36

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: giphy.com.

Interviews 60

Interviews Media Training Training Trends 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts.

Company 136

Company Interviews Reputation Privacy 136

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. Part of that was interviewing people at a metro stop and getting their takes on this. A lot of us are people pleasers.

Ethics 105

Ethics Data Training Agency 105

prTini

DECEMBER 1, 2016

When I brought on Geben’s first employees—a tiny team gathered around my dining room table—everything was new. Being involved in a startup like that—even as an employee—requires some amount of entrepreneurial spirit. Leaving a job at a reputable, established agency to come work in my dining room required some risk.

Employee 28

Employee Interviews Meeting Training 28

Reputation Us

NOVEMBER 28, 2022

Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. Musk’s concerns “are very valid,” says Vipula Gandhi, Global Head of Enterprise and Managing Partner at Gallup, in an interview. “He Then Twitter’s fate will depend on employee performance.

Twitter 78

Twitter Banking Financial Employee 78

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

Though not all employee partings are positive, for the most part it pays to stay on good terms with employees who’ve left the fold. They know what you’re looking for in an employee and they know the company culture. Additional benefits of maintaining good relations with former employees? Social media mining.

Employee 120

Employee Print Meeting Financial 120

Cision

MARCH 17, 2016

Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication.

Employee 120

Employee Agency Meeting Strategy 120

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Consider the big picture.

B2B 232

B2B Agency Energy Media Relations 232

The Hoffman Agency

OCTOBER 4, 2022

I think the saying, “time flies when you’re having fun,” truly encapsulates my time interning for The Hoffman Agency. Something that stood out to me in the interview process was how caring and eager of all of Hoffman’s employees were to help. By Sarah Rodden, Intern. My favorite part of this experience has been the people.

Internal 36

Internal International Policies Resources 36

Bianchi Biz Blog

AUGUST 17, 2023

Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES to get some insight. Journalists are bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover.

Automotive 76

Automotive Mobile Technology Resources 76

PRSay

MAY 26, 2020

Among the themes that emerged from the meeting were how to bring patients back for emergency treatments, surgeries, elective procedures, screenings, outpatient therapies and office visits. On May 14, several members of the PRSA Health Academy executive committee met virtually to discuss concerns and share ideas. Honoring health care workers.

Communications 191

Communications Crisis System Healthcare 191

Maxim Behar

FEBRUARY 23, 2022

Are there any awkward and mandatory questions during a job interview and what are the criteria for showing interest in the candidate? What are the most valuable tips you would give to a person preparing for an interview? It may seem strange, but I am also the one who is interviewed, not just the interviewer.

Interviews 52

Interviews Financial Corporate Journalism 52

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. These student employees add value and voice to all PR teams, and we hope they reap as many benefits as we do.

Internal 120

Internal International Exercises Ethics 120

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? I’m a Cuban fan, but like many PR agency owners, I disagree on this score. But there’s a whole lot more that goes into the typical startup-agency relationship, like research, strategy, and message development.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Critical Mention

SEPTEMBER 25, 2018

Hire a freelancer or outsource to an agency. Many small businesses can’t afford a content writer, so they decide to outsource to a freelancer or agency. Your company might go through a couple of rounds of trial and error as you test out multiple freelancers or agencies. Luckily, you have plenty of options. They’re “with it”.

Writing 66

Writing Interviews Creativity Small Business 66

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. First client meeting fear? We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity Measurement SEO 136

PR 20/20

SEPTEMBER 29, 2020

As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry. So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge.

Case Study 92

Case Study Study Brand Branding 92

Ethical Voices

SEPTEMBER 18, 2023

Previous to Ferrero, I spent the majority of my career with McDonald’s, both on the agency side as well as in-house, working both for the corporation and representing the more than 100 franchisees in the New York area. Is there an opportunity to get our employees, going back to what we were just talking about earlier, to be ambassadors?

Ethics 52

Ethics Product Launch Corporate Consumer 52

The Resolution Blog

DECEMBER 1, 2015

The new integration between disciplines has not only accelerated productivity it has also inspired employees to follow passions and develop skills in new areas. To ensure this happened everyone had to reapply for their jobs, from top to bottom, also I had to interview again. We have cut so much wasted document writing and meeting time.

Banking 120

Banking Communications Software Google 120

Ethical Voices

OCTOBER 24, 2022

She has spent her career in PR agencies with a penchant for crisis communications. I started my PR career interning at The McCray Agency in San Diego and ended up graduating early to start my PR career there. I then moved to another PR agency and ended up being a product of the Great Recession and was laid off.

Ethics 50

Ethics Interviews Advertising Advertising 50