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Five Benefits of Working at a Small Agency

ImPRessions - Crenshaw Communications

PR agencies come in all shapes and sizes. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality. Smaller agencies are often less formal and can be less organized when it comes to personnel matters. A small PR agency is like a small town.

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5 Tips For First-Time PR Agency Clients

ImPRessions - Crenshaw Communications

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. After selecting an agency partner, it’s imperative to lay out expectations, deliverables and success metrics for both sides. Set Clear Objectives And KPIs . Be Responsive.

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PR Agencies Need To Be More Diverse And Inclusive. Here’s How To Start

Remote PR Jobs

public relations industry, they make up only 30% of agency C-suite executives. For example, last September, after HP conducted a one-year media audit of its agency partners, CEO Antonio Lucio publicly admonished Edelman, ranked as the top public relations agency in the world, for lacking racial diversity and inclusion.

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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. Only when managers actively live this principle can they create resilient teams that can quickly and successfully meet new challenges.

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Encouraging Creativity Among Marketing Employees

Ronn Torossian

For some reason, it seems that pitch meetings and brainstorming sessions are more full of awkward silence than buzzing ideas. The post Encouraging Creativity Among Marketing Employees appeared first on.

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What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. They’re hoping for a productive meeting and a solid start to what they hope will be a long and successful partnership. But even the best agencies don’t always spill the tea at the very first meeting.

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

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