Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel.

Radio 64

Radio Pinterest Television Government 64

Landis PR

SEPTEMBER 11, 2023

Take a Shortcut No matter what systems you work in – from Microsoft Word and PowerPoint to Google and Slack – technology shortcuts can be a game changer. Nix the To-Do List Lists are essential – how would we PR pros ever manage without them?

Energy 64

Energy Study System Writing 64

Wildfire

AUGUST 1, 2018

As PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. Seriously, who cares?

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Measurement Analytics Google Agency 49

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Finding inspiration for ideation can be incredibly tricky.

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Digital PR Tools Pitching Film 161

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Embracing the cloud. I pay £6.58

Digital PR 60

Digital PR SEO Small Business Blogging 60

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

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Writing Google Blogging Exercises 83

ZudePR

MAY 17, 2016

If you take one thing away from this post, let it be this.some practical tips you can use when writing your next headline. Flipping a steak, he turned to me and said, with a “let me stop you right there, Dave” look in his eyes: "You're seriously trying to tell me that some PR tool knows more about writing headlines than me?".

How To 60

How To Tools Writing Viral 60

ZudePR

JANUARY 21, 2016

I set Hootsuite (I have the Pro version) to share twice a day at those optimum times then schedule the same update to my LinkedIn personal page, company page, my Google+ pages and my company Facebook page. There is no better blogger writing about website strategy. Digital PR. The Seth Godin of UK PR. Scott Guthrie.

Digg 104

Digg SEO System Reddit 104

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Digital PR practitioners have had to step up and learn new skills.

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Digital PR SEO Storytelling Instagram 168

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. With freelancers, this is a little more tricky because we are often freelancing for a range of publications and writing about a variety of topics. Personalisation.

Writing 71

Writing Pitching Study Data 71

ZudePR

JUNE 10, 2015

Go to Google Search. I’m writing this text now in Hemingway. The post You’re Not Alone: Zude’s (#PRstack) Top 4 appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. You can check up to 25 keyword phrases against four competitors. You can do this for 20 domains.

eBook 68

eBook Engineering Tools Case Study 68

ZudePR

FEBRUARY 5, 2019

Write ’em down. If so, just google it and contact them direct. They’ll write a nice letter to you. The post Why Now’s The Time to Sort Your PPI appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. It took me just six hours to break the back of it.

Banking 72

Banking Insurance Insurance Policies 72

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community.

Hotels 40

Hotels Conference Analytics Sports 40

ZudePR

JANUARY 26, 2016

I’m working more and more with graphic design agencies; helping clients sell more online. So here are 21 tips from the author, Adrian Shaughnessy, for any graphic designer (or PR). This is the book waiting to be written about the PR industry. ” Dave, the PR: Spot on, Aadriiaaaan. Graphic Design.

How To 65

How To Meeting Creativity Agency 65

Waxing UnLyrical

APRIL 13, 2016

Writing a post about your business or service. Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. Taral Patel is PR Executive at PRmention, a Digital PR Agency helping businesses grow through their highly-innovative approach to engaging with audiences.

Marketing 40

Marketing Viral Fashion Product Launch 40

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Gray hat tactics aren’t explicitly banned by Google but are looked down upon. I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Pricing: Alerts Are Free 4.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Pricing: Alerts Are Free 4.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches.

Tools 71

Tools SEO Analysis Google 71

ZudePR

MAY 22, 2018

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. I sincerely hope it will be useful to anyone who writes in British (as opposed to American) English. Believe in what you’re writing. Whether you use depends on what you’re writing. Not actress.

Writing 95

Writing Google Comparison Government 95

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. Each is based on my years of experience with agencies like Siege Media and The Grit Group. If you’re interested, I can write this article for you. Please let us know what you think!

Pitching 87

Pitching Infographics Survey Resources 87

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands?

Corporate 100

Corporate Leadership Brand Branding 100

ZudePR

APRIL 8, 2018

Similarly if one or two of them highlight an itch you were dying to scratch during the first-draft-writing phase, you know you were right in the first place. iii:) I started writing my book on 9 January. 6 Be flexible with your technology I wrote my first draft in Google Docs. In retrospect, this was too prescriptive.

Google 101

Google Writing Skype Technology 101

The Proactive Report

OCTOBER 19, 2015

Digital etiquette. Digital PR Skills. Many of these skills are particularly relevant to the practice of PR. Communication: PR is a communication function. There are a host of digital skills we need just to manage our jobs as PR pros. We need to know: how to write for the web. Communication.

Communications 100

Communications Training Web Analytics 100

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. So, I decided to slash two-thirds of my original post and focus solely on ideation. Linkability.

Survey 91

Survey How To Reddit Pitching 91

Buzzstream

NOVEMBER 10, 2020

Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. So when writing your pitches, avoid including too much fluff or making them dig for the main story. Get source quotes .

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Pitching Writing Digital PR How To 164

Sword and the Script

MARCH 1, 2022

This is why Google requires links sent through these services to be marked “no-follow.” The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Sure, a PR firm can sell advertising, but that’s not the issue. So, how is this different? Are you kidding?

Software 121

Software Case Study Advertising Advertising 121

5W PR

NOVEMBER 19, 2021

Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions. Write content in response. Avoid writing too much about numerous things. Create video tutorials.

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Content Marketing Marketing Measurement Data 148

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with).

Writing 114

Writing Social Media SEO Blogging 114

5W PR

JUNE 25, 2018

The following tips could help any PR agency make the most out of their content plan. While the days of written press releases aren’t over just yet – there are plenty of different ways that agencies can share content with the public in the modern age. Use a Range of Media. Hack the Press. Maximize Content.

Content Marketing 60

Content Marketing Infographics Google SEO 60

ZudePR

DECEMBER 30, 2016

So, in the new year, I Googled the indescribable teeth-grating background hum. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Speak, write, blog, tweet, make videos — whatever. Being a good writer is about more than writing. And this book came up.

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

FEBRUARY 29, 2020

A long time ago an agency owner called me into her office. These backlinks are important to digital PR and marketing for two primary reasons. Backlinks are a digital signal to search engines – a vote of confidence – that indicates a site so helpful that other sites are linking to it.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. But there are some significant upsides to building a media list yourself: Google’s New Email Spam Requirements In Feb 2024, Google and Yahoo announced significant changes to their email requirements to help eliminate spam.

Construction 62

Construction How To Media Google 62