PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Tools Agency Resources 136

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry.

Marketing 106

Marketing Newspapers Print Local 106

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. While the above doesn’t ever change, each day brings new challenges in each category. One minute I’m participating in a brainstorm for ideas around a new lifestyle store opening, the next I’m editing a byline for a tech trade from the founder of an enterprise software company.

Agency 146

Agency Pitching Training Meeting 146

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. Prospects who take PR agency searches seriously.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. Cybersecurity is an industry that almost exclusively highlights what is going wrong or what could go wrong. Looking for an agency partner that can both bring creative ideas and.

B2B 64

B2B Creativity Film Trade Shows 64

5W PR

DECEMBER 19, 2018

In this week’s 5W Spotlight, we sat down with Kelsey O’Connor, Account Director, to discuss her journey into the PR industry. News…” Read the full interview below! I’ve always had a passion for writing, executing events and being creative. The PR industry was quick to fulfill these passions and dreams…and so much more!

Newspapers 68

Newspapers Survey Interviews Agency 68

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. Technology as an industry isn’t monolithic, so a Virtual Reality startup and an acquisition by Salesforce will be covered by two different people. And all tech media are not the same. Narrate the story. Be available.

Pitching 180

Pitching Technology Trends Consumer 180

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. Down-to-earth?

Brand 196

Brand Branding Reddit B2B 196

Konnect Agency

MARCH 15, 2023

Returning from one of the biggest trade shows in the country, Natural Products Expo West in Anaheim California, we are providing a PR agency’s take on the tactics we saw brands deploy to ensure the greatest impact of the show and emerging CPG trends we saw on display. At Expo West, we saw a variety of supplement formats being exhibited.

Trade Shows 52

Trade Shows Trends Meeting Agency 52

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. Feeling creative? In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

Shift Communications

MARCH 4, 2016

As PR professionals, we’re glued to the news. Sure, we stay in-the-know on PR, marketing and mobile/social industry news, as well as our clients’ industries, but there’s also a need to know what’s happening outside of these worlds. How to absorb all that news and TV when we’re…well, at the office?

Media 60

Media Google Sports Print 60

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Finding Your Match.

Agency 40

Agency Marketing Financial System 40

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Tech industry. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Build a Better Agency Summit. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. There are no limits or boundaries to how far a story can extend.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Scott Public Relations

DECEMBER 13, 2018

It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. The modern non-stop news cycle requires content that is both timely and relevant to make an impact. A public relations campaign is a mammoth task that is impossible to get perfectly right.

Healthcare 40

Healthcare Insurance Insurance How To 40

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

Ethical Voices

AUGUST 21, 2023

Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? We need to determine the appropriate amount of human agency or decision-making in the PR and communications workflows. What is that?

Agency 80

Agency Publicity Ethics Analysis 80

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Follow Bryan on Twitter: @bryanpedersen. Note: This transcript has been modified for clarity and brevity. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. And there are very few employers who want a standard PR person , when they have the opportunity to snag one who is creative and driven and can find an angle, even if it is in themselves.

Publicity 90

Publicity How To Course Facebook 90

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Typically, that recognition comes in the form of industry awards. Many also look for over-the-top creativity or that unique “something.” New competitions crop up often, so it pays to keep up-to-date. Don’t limit yourself to the “obvious” category. ” Do prioritize.

B2B 168

B2B Video Exercises Infographics 168

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

And because search visibility is critical for just about any brand, from business software to a new wine site, we work hard to get quality links in the stories generated through our efforts. This can mean digital video, creative Instagram posts, and inbound marketing techniques. Embracing a new content model.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. The New York Times. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2016

One of the great reasons to work in a PR agency is the diversity of clients you meet. An important outlet for HiFX is the industry vertical Digital Transactions. Digital Transactions is focused on the electronic payments industry in the U.S. Digital Transactions is focused on the electronic payments industry in the U.S.

Print 136

Print Interviews Pitching Meeting 136

Shift Communications

MAY 25, 2017

Machine learning is already transforming industries around the world, offering significant cost savings and efficiency gains, while opening up new opportunities for forward-thinking companies to leapfrog competitors. How will machine learning affect the public relations industry? What is Machine Learning? Christopher Penn.

Publicity 130

Publicity Instagram Customer Service Software 130

NewsWhip

JUNE 10, 2021

The media are very quick, they’re very perceptive, and they obviously have to be because there’s a 24-hour news cycle and they need to maintain the latest and greatest sources of information. ” Whether it’s on the social vector scale of NewsWhip or the online news sources, and then you can start to go from there.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. Be flexible and creative.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. a search marketing agency. Brands have gotten creative every step of the way, and they’re already starting to prepare for the cookie ban.

Privacy 96

Privacy Google Advertising Advertising 96

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

ZudePR

JUNE 6, 2016

I read a lot every day – mostly, because I compile a weekly marketing digest of all the vital marketing news of the week and publish it at Traffic Generation Café (almost) every Saturday. Since I don't control the news (wouldn't that be nice.), my day is somewhat at the mercy of the marketing industry. Click to Tweet.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 24, 2019

The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” An analysis of data shows the average email marketing open rate ranges between 16.74% and 21.09% across all industries and markets. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. There will always be specialist agencies to partner with such brands, but PR firms don’t typically win the lion’s share of the work. Industry thought leadership is a differentiator.

B2B 242

B2B B2C Software Consumer 242