ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Often we work with trade journalists who cover highly technical categories and need commentary and background from specialized experts. . Dark Reading. ThreatPost.

Enterprise 296

Enterprise Trends Journalism Resources 296

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. So, if you want a more personal approach to your ad tech news, this is the way to go.

Advertising 322

Advertising Advertising Privacy Television 322

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. Looking for a PR agency?

Agency 59

Agency Creativity Examples Conference 59

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Great company. Here’s why earned speaking opportunities are an important PR program element.

Leadership 170

Leadership Industry Conference Trade Shows 170

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. Looking for a PR agency?

Agency 52

Agency Creativity Examples Conference 52

Bianchi Biz Blog

APRIL 11, 2024

Much of that growth in attendees, exhibitors and exhibitor space came from the advanced vehicle technology and mobility space, as the number of exhibitors in this category more than doubled to over 700. And it can make all the difference for your company. No, CES (formerly known as the Consumer Electronics Show), is not an auto show.

Automotive 99

Automotive Mobile Government Technology 99

Bianchi Biz Blog

FEBRUARY 29, 2024

When asked whether generating earned media across three channels – local, national and trade media – had become easier, more difficult, or about the same as it was, average responses in all three media categories fell into the “more difficult” range. Instead, they’ll focus on crime and breaking news.”

Report 101

Report Automotive Media Local 101

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Be consistent.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. A new company has very distinct needs and goals. Here are some of the most common mistakes made by new businesses. Does every startup need an outside agency? Bad timing.

Agency 205

Agency Pitching Internal International 205

Konnect Agency

NOVEMBER 16, 2022

adults under 30 now regularly get news from TikTok. Use videos to announce a new product, category entrance, exciting collaboration, or company milestone. Other Considerations a PR Agency Keeps in Mind. A PR Agency’s POV on the Elusive ‘Viral Video’. Looking for a forward-thinking PR agency?

Video 52

Video Agency Viral Nonprofit 52

Sword and the Script

AUGUST 22, 2023

It’s a unique chance to earn a place in the news, which in turn provides an opportunity to talk about the problem your company solves. Yet there’s a tendency I’ve observed over the last few years that suggests companies are increasingly reluctant to disclose the value of those transactions.

Corporate 94

Corporate B2B Company Marketing 94

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. News creates a market presence.

Technology 246

Technology Company Banking Education 246

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. B2B tech companies typically deal with sophisticated and knowledgeable customers. Most importantly, social media helps B2B companies gain the trust of their audiences and gives them a reason to keep coming back. Reaching the right audience.

B2B 276

B2B Social Media Brand Branding 276

PR 20/20

MAY 8, 2019

Is your company ready? As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. And, the great news is that you don’t need to go from all manual to fully autonomous to see massive returns. Are you ready? 7,500/month.

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. For us, it’s a huge and growing part of our business and an exciting category. At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

JULY 16, 2019

In March, the health-care-related debt collector American Medical Collection Agency discovered it had been breached for over a year! PR tips for cybersecurity companies. Having a protocol to respond quickly to breaking news and industry trends is key to gaining traction in a digital world. Have a media rapid-response bureau.

Company 213

Company Case Study Airlines Study 213

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Gen Z is the most skeptical and prefers to get their news via social media (especially TikTok). If you answered yes, you’d be wrong!

Media 97

Media Nonprofit Pitching Analytics 97

Konnect Agency

AUGUST 10, 2020

We are so proud to announce that the Los Angeles Business Journal has ranked Konnect Agency, a brand strategy agency , as the number one Best Place to Work in 2020 within the small business category. Humble brag alert: Konnect Agency is routinely included on Best Places to work lists and we are incredibly proud of this.

Journalism 52

Journalism Agency Employee Community 52

ImPRessions - Crenshaw Communications

JUNE 20, 2018

You have news. The most common trigger for hiring a PR agency is a hot new product or service. Media run on news, so the launch of a new product can kick-start a successful PR campaign. You have no news. The sharp recruit you were wooing decided to join a better-known company. Big changes are coming.

Education 178

Education B2B Employee Crisis 178

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services. It can’t replace marketing. Good PR takes time.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Barokas

JULY 6, 2020

Our guidance comes from more than 20 years working across the tech landscape, including the aerospace, AI, fintech, health tech, and sports and entertainment categories. Read on to hear Jason’s insights about everything from creating a trusting agency relationship to common misconceptions about PR itself.

Consumer 131

Consumer Product Launch Agency Sports 131

Barokas

NOVEMBER 29, 2018

Last night, Barokas Communications was honored by PR News as a Top Place to Work in PR based on outstanding performance in establishing an engaging workplace that allows employees to enjoy their work and help their companies grow. Company culture. Career Development and Training. Volunteerism. Interesting in joining our team?

Communications 113

Communications Insurance Insurance Training 113

Presspage

JUNE 30, 2020

The G2 summer report came back recently, and we’re thrilled to have received 9 badges and be named a leader across 2 categories! Each quarter, their research team reviews data from thousands of SaaS companies around the world, across sectors and categories, putting customer feedback front and center.

Software 88

Software SEO Tools B2B 88

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

The lifeblood of any startup is new customers. Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. First, let’s address some common myths about public relations for technology and other startup companies.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. To gain traction, the content should be memorable: calling someone to task, advocating a new approach, or advancing a distinct point of view.

B2B 147

B2B Pitching Case Study Local 147

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. While the above doesn’t ever change, each day brings new challenges in each category. One minute I’m participating in a brainstorm for ideas around a new lifestyle store opening, the next I’m editing a byline for a tech trade from the founder of an enterprise software company.

Agency 146

Agency Pitching Training Meeting 146

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Tools Agency Resources 136

Ishmael's Corner

JUNE 2, 2015

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. It was broken when I participated in my first new-biz meeting — wicker furniture, of all things; we did not win — in 1983. thesis really tell you about a given agency? Feel the vibe of the agency.

Agency 60

Agency Real Estate Mobile LinkedIn 60

Presspage

JUNE 30, 2020

The G2 summer report came back recently, and we’re thrilled to have received 9 badges and be named a leader across 2 categories! Each quarter, their research team reviews data from thousands of SaaS companies around the world, across sectors and categories, putting customer feedback front and center.

Software 78

Software SEO Tools B2B 78

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. News creates a market presence.

Company 120

Company Banking Education B2C 120

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size.

Small Business 168

Small Business SMB Local Viral 168

ImPRessions - Crenshaw Communications

OCTOBER 5, 2018

There are far too many tired, empty words used in news announcements and other content prepared by PR agencies or their clients. ” Advertising Week just wrapped up here in New York, and with it, a festival of jargon. There are three main categories of bad PR-speak: hyperbole, buzzwords, and hopeless clichés.

Real Estate 225

Real Estate Software Leadership Advertising 225

5W PR

AUGUST 9, 2022

In a world where technology has changed how business is conducted, SaaS companies must establish a solid public relations strategy. PR is an essential part of any business’s marketing strategy and is even more crucial for Saas companies. SaaS companies are unique in the way they approach marketing. Strategies That Work.

Company 78

Company Strategy Software Writing 78

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Notably, the absence of fake news in traditional media reinforces the importance of authenticity, a core value for the Japanese audience.

Marketing 106

Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

MAY 11, 2022

But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . It’s where top execs and journalists come together to preview what the year may hold for the category. Companies like Bayer, HP, J.P.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Prospects who take PR agency searches seriously. Let’s face it, an agency search is arduous and time-consuming for both sides. Yet for a typical PR agency, particularly a small firm, participation in a formal search is a big decision and a major time commitment. What’s on our holiday PR wish list.

SEO 200

SEO Pitching Agency Exercises 200

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58