Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. Here are three main takeaways from their report: 1.

Trends 150

Trends Communications Employee Enterprise 150

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. What trends or challenges will affect your customers? The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications.

Writing 136

Writing How To Pitching Privacy 136

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? Are you playing a long game and saying, “We need to write more about these things or potentially engage with these writers,” or is there other things? That it’s not that advertising is declining, it’s just that consumers are changing. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety.

Conference 319

Conference Privacy Leadership Data 319

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. Changes might include “newsjacking” to take advantage of topical events relevant to your brand, or homing in on an emerging market segment or trend. Make it flexible.

Writing 130

Writing Comparison Product Launch Leadership 130

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. And that’s just one PR trend for 2017. The four PR trends for 2017.

Trends 120

Trends Leadership Small Business Analytics 120

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

ImPRessions - Crenshaw Communications

JULY 30, 2020

Tech PR offers constant opportunities for jumping on news and trends. You can write a funding announcement press release in your sleep. . Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars.

Privacy 308

Privacy Conference Advertising Advertising 308

ImPRessions - Crenshaw Communications

JULY 27, 2021

I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. Some jobs involve more writing, others involve more research. Looking back through my assignments, I found press releases and some campaigns.

Conference 368

Conference Pitching Agency Writing 368

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Breaking news happens fast, and reporters writing stories are looking for a quick reaction. Last month, our client Innovid put out an annual benchmarks report examining key trends in streaming CTV advertising and more. But you need to be quick and efficient and you must offer useful information.

Social Media 322

Social Media Data Report Tools 322

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Journalists need PR people to help them identify key trends and issues that matter to their audiences and to provide experts who can speak on these trends and issues.

Communications 190

Communications Sports Journalism Fashion 190

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Can you tell us how you look for content and cultural trends? Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. You’ll need to embrace the trends of tomorrow to stay ahead in the game. And social media is another 2015 trend on the list and is likely to make waves in the year 2016. Here’s another 2015 trend on the list. Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

PR for Anyone

NOVEMBER 3, 2021

Email me when you notice a trend going on. Email is best to get it in writing. We also cover trends and economic stories (local sales numbers, prices, etc.). . And in special sections, preference is given to Realtors who advertise with us. Who is the contact at Inside Nova who writes about residential real estate?

Real Estate 223

Real Estate Local Pitching Media 223

5W PR

MARCH 13, 2024

Paid advertising Paid advertising can boost organic reach in travel marketing campaigns. Write impactful press releases and engage with relevant travel publications and blogs to make the most of these audiences. By ranking organically, destinations can guide potential travelers directly to their shores.

Travel 78

Travel Consumer Strategy Transportation 78

Prohibition

JULY 7, 2022

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. Twitter notes are currently in the testing phase with a small group of writers, through a ‘Twitter write’ composer tool.

Instagram 118

Instagram Video Twitter Facebook 118

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Journalists often juggle beats and handle pressing deadlines on a daily basis; analysts, by contrast, are paid to do research and write in-depth reports that may take months. Both are looking for a better understanding of trends and developments within a given space. Analyst versus journalist end goals.

Wireless 309

Wireless B2B Report Media Relations 309

Wildfire

AUGUST 6, 2018

At the event, marketers, advertisers and PR professionals analysed the most award-winning campaigns from Cannes Lions 2018, and put forward their predictions for the top trends that are set to shape creative marketing in 2019. As far as the world’s creative professionals are concerned, these trends are as dead as disco.

Trends 58

Trends Big Data Creativity Data 58

PR for Anyone

JANUARY 28, 2024

Together, Christina and Erica explore the hurdles faced by these women, shedding light on the unfortunate trend of some being edged out of corporate roles. This trend deprives companies of opportunities to tap into the wealth of skills and experience present in this demographic.

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

JULY 18, 2017

The colloquial phrase for this trend is the “consumerization of information technology.” Here are the four big trends in PR and media that have upended marketing. 4 big media trends that have upended pr and marketing from Frank Strong. Panda Pop is currently among her favorites gaming apps, which is advertising-supported.

Trends 76

Trends Marketing Software Media 76

Sword and the Script

JUNE 13, 2023

It’s been trending in that direction for years. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. While you don’t have access to their analytics, you still can observe the overall trends. Research, read, be active in the respective community and write compelling pitches.

Journalism 134

Journalism Media Relations Report Media 134

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100

Trends Skype Digital PR Guidelines 100

Stern + Associates

FEBRUARY 28, 2024

paid platforms (advertisements and sometimes sponsored contributed content), and earned platforms (third party media outlets). Capitalizing on Media Trends to Place Content An additional reason contributed content is important (and possible) is there are simply fewer people working in media and more demand for ready-made content.

How To 99

How To SEO Strategy Social Media 99

Burrelles Fresh Ideas

MARCH 12, 2024

Posting organically to social sites like Facebook and TikTok can quickly boost your brand recognition at a fraction of the price required for paid advertising. When crafting social content, lean on trends and publish content with a high virality rate. It is, however, important to note that social media isn’t necessarily “free.”

Social Media 79

Social Media Strategy Media Reputation 79

PR for Anyone

OCTOBER 7, 2021

What is trending online? When you can pitch yourself as an expert on a topic that is trending online. The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. The media is regularly covering trends that are going viral on that platform. PR FOR ANYONE.

How To 130

How To Pitching Film Video 130

Remote PR Jobs

SEPTEMBER 25, 2023

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. Tools like Google Trends can help you keep track of the progress you’re making during outreach.

Publicity 100

Publicity Marketing Pitching Google 100

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. By the way, the WSJ reporter on that byline used to write for PRWeek). So, what does this in-housing trend mean for PR agencies? So, how does that happen?

Agency 97

Agency Trends Marketing Survey 97

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. They brought on an event/wedding planner who looked at scenes from the movie and shared his views of what would still be on trend now.

Pitching 130

Pitching Television Trends YouTube 130

Mindful Marketing

MARCH 3, 2024

So, it shouldn’t be surprising that a marketer would write an article asking when it’s okay to swear in an ad. Given continuing social trends involving swearing and the study findings/statistics referenced above, my hot take on using crude language apparently hasn’t aged well.

Marketing 100

Marketing Healthcare Study Advertising 100

Cision

OCTOBER 19, 2017

But unless you have a full-time SEO expert on staff, it can be frustrating to find the right keywords when you’re in the middle of writing a blog post, creating a web page or writing a press release. You can also track results for keywords you use in your paid advertising. First: Who Benefits from a Keyword Library?

Brand 208

Brand Branding How To SEO 208

Prohibition

OCTOBER 25, 2023

At the time of writing, the AI stickers are only available to a select number of users as a trial however, if successful, the stickers will be widely rolled out as a new feature for all users to enjoy. Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Social Media B2B Media 62

PR for Anyone

MARCH 24, 2020

Did you invent a new product, write a book, or win an award? Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch. Right” is the important word.

Publicity 331

Publicity Television Local Pitching 331

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 215

Marketing Content Marketing Social Media Employee 215