ImPRessions - Crenshaw Communications

JULY 27, 2021

I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. Some jobs involve more writing, others involve more research. Looking back through my assignments, I found press releases and some campaigns.

Conference 368

Conference Pitching Agency Writing 368

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. In other words, the stories he writes must appeal to as many people as possible.

Journalism 65

Journalism Brand Branding Advertising 65

Remote PR Jobs

SEPTEMBER 25, 2023

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. Tools like Google Trends can help you keep track of the progress you’re making during outreach.

Publicity 100

Publicity Marketing Pitching Google 100

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. You’ll need to embrace the trends of tomorrow to stay ahead in the game. Learn how to build a brand journalism program with Cision’s free white paper! This was a winner last year and it’s still here, the “visual” trend.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Can you tell us how you look for content and cultural trends? Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Top challenges facing journalism. Finally, about 40% either have no plans to use it, or simply aren’t sure. Video Analysis.

Survey 149

Survey Software B2B Pitching 149

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” What are the three most important trends related to PR? I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Bianchi Biz Blog

MAY 8, 2023

Can you tell us what types of stories, trends or issues are on your radar now? I have been writing about vehicle infotainment centers and connectivity. How long have you been in journalism and how did you get started? If you are trying to sneakily ask me to just advertise for your company, you will not succeed.

Automotive 85

Automotive Report Meeting Radio 85

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. Perfect the Art of Storytelling. Priscilla Osorio. Senior Marketing Manager, Critical Mention.

Brand 126

Brand Branding Storytelling Analytics 126

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. By the way, the WSJ reporter on that byline used to write for PRWeek). So, what does this in-housing trend mean for PR agencies? So, how does that happen?

Agency 95

Agency Trends Marketing Survey 95

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. It may be irreversible.

Journalism 50

Journalism Report Enterprise Interviews 50

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Growth of independent journalism. “We Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing.

Marketing 215

Marketing Content Marketing Social Media Employee 215

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Future trends in marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

JUNE 29, 2017

Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere. But, if the Wall Street Journal mentions your brand, what is that worth? You can be more human in your writing by leveraging the behavioral and demographic information you already have about your target audience.

Storytelling 0

Storytelling Data Communications Technology 0

Bianchi Biz Blog

NOVEMBER 16, 2020

Can you tell us what types of stories, trends or issues are on your radar now? Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. How long have you been in journalism and how did you get started? The biggest thing for me is timeliness.

Automotive 93

Automotive Meeting Report Media 93

Communications Conversations

JANUARY 12, 2015

Folks have been wringing their hands about the loss of writing skills for YEARS. However, I think there are a few new factors that really point to a significant shortage of quality writers in our market–and it’s a trend I fear may become worse before it gets better. #1: 1: Journalism jobs continue to disappear.

Journalism 60

Journalism Writing Trends Local 60

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

NewsWhip

AUGUST 9, 2022

Companies are increasingly concerned about their products, ideas or advertisements showing up on scurrilous websites, which could result in a public relations disaster, while health-care organizations need to ensure the public isn’t consuming inaccurate medical information. Labeling advertising clearly. Avoiding deceptive headlines.

Government 78

Government Journalism Advertising Advertising 78

Onclusive

JUNE 14, 2017

Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Marketing Goal 3: Keep your finger on the pulse of industry trends. While a marketer’s jobs is to market, a PR professional’s job is to see trends and future stories before they happen. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Journal Of Marketing Research (JMR) , 49 (2), 192-205. Journal Of Public Affairs (14723891) , 13 (2), 160-171.

Viral 120

Viral Journalism Advertising Advertising 120

NewsWhip

JULY 29, 2020

Our monthly English-language rankings often have a national bias, as publishers covering the big trends in politics and national and international news naturally receive more attention. Once again though, a common theme is human-interest stories, with individuals standing out rather than national news or broad trends. publishers.

Local 88

Local Comparison Trends Television 88

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 4) Emphasis on professional journalism. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media.

Survey 102

Survey Report Media B2B 102

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. 3) Earned media improves advertising effectiveness.

Study 140

Study Media Relations Media Measurement 140

Cision

AUGUST 9, 2016

I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. Working at newspapers for a few years taught me to always consider the audience when you’re writing. But I find enjoyment in testing new technologies and exploring new trends.

Crisis 0

Crisis Reputation Study Social Media 0

Marketwired

DECEMBER 8, 2015

Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. Her journey began in college when a professor inspired her to pursue a career in journalism. Don’t reference other publications when writing about your news; it’s not enticing.

Pitching 100

Pitching Report Media Writing 100

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. What sparked my interest in public relations for magazine brands was the idea of learning something new each time you pitch a story, discovering trends and delving into a variety of topics — from culture to politics to fashion.

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Advertising is a distant third.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. My first adjunct position was at Texas Christian University, teaching PR Writing.

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. Million and Eyes the U.S. Are you kidding?

Software 121

Software Case Study Advertising Advertising 121

Cision

JUNE 15, 2017

For those preparing to make the leap, it is important to write well, multitask, and be consumed with a variety of topics: pop culture, politics, media trends, and beyond. Nothing is out of your reach, but you need strategy, drive and commitment. It is a very exhilarating and rewarding career that can take you many places!

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. It’s not the only study to point to this trend.

Creativity 78

Creativity Study Survey Advertising 78

Burrelles Fresh Ideas

JUNE 27, 2023

When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media). Breaking news and trending topics can also be leveraged to generate interest. Press releases should be written in proper AP style (like journalists write).

Pitching 40

Pitching Writing Engineering Wikipedia 40

Cision

MAY 5, 2016

I very much enjoyed journalism and had a blast doing it. By staying on top of trends, doing your homework and connecting the dots, you gain a better understanding of where your audience is getting their information throughout the day, so you can tap into that market and give consumers what they want, where they are looking for it.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120