ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Josh is currently the Media and Tech editor at Adweek, where he oversees the team of reporters covering–you guessed it–ad tech!

Twitter 177

Twitter Advertising Advertising Report 177

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely. Many of the most successful PR executives were former journalists.

Communications 192

Communications Sports Journalism Fashion 192

The Proactive Report

APRIL 7, 2022

While most businesses have made a good start on digital transformation and more than half now report that they are in making good progress, only 11 percent have fully institutionalized the process. According to the report, investment in all digital marketing activities has increased since February 2021. The majority of firms (77.4

Survey 147

Survey LinkedIn Engineering Web 147

ImPRessions - Crenshaw Communications

JULY 30, 2020

You can write a funding announcement press release in your sleep. . Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. You secretly hope you’ve been shadowbanned on Twitter.

Privacy 308

Privacy Conference Advertising Advertising 308

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. This year the survey polled 1,300 reporters from around the world and a little more than 800 of those respondents are based in the U.S. Below are a few of the statistics that stood out to me in reviewing the report.

Survey 103

Survey Report Media B2B 103

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. A deck is also a useful “takeaway” for reference when an analyst drafts a report.

Wireless 309

Wireless B2B Report Media Relations 309

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Prezly adds click reports. How does PR’s use of gAI compare to marketing?

Survey 152

Survey Software B2B Pitching 152

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust. PR is less expensive than advertising.

Advertising 62

Advertising Advertising Print Study 62

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Meeker has published her annual report on the state of the internet. The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets.

Report 81

Report YouTube Privacy Web 81

Buchanan PR

MAY 3, 2024

While a reporter may write a feature about a brand, in most cases, a reporter isn’t going to be writing a fully promotional post about a company. One new wrinkle to this, though, is that news outlets have added custom content to their advertising options. Who authored the story?

Writing 84

Writing Journalism Examples Advertising 84

Sword and the Script

MAY 7, 2024

Shankman hosts “office hours” for HERO Peter Shankman has re-booted a version of the ever-popular HARO that he’s calling Help Every Reporter Out (HERO). Much like the old service, the new one will aggregate queries from reporters who need sources for stories they are working on. a reporter has all the sources they need.

Software 85

Software Pitching Technology B2B 85

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. When sharing the report, she stated, “If it feels like we’re all drinking from a data firehose, it’s because we are.” The report focuses on the “impact of the Internet on work (via on-demand services & remote options), education & healthcare.”. Photo by Thom on Unsplash.

Report 45

Report Privacy Pinterest Retail 45

PRSay

AUGUST 11, 2021

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. Read by influencers and decision-makers, these guest columns require our best efforts and most polished writing. Op-Eds remain the gold standard.

Media Relations 196

Media Relations Trends Media Newspapers 196

Marketwired

DECEMBER 8, 2015

Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. From then her path took her to Reuters where she served as a Correspondent for the Chicago Tribune , where she was a business reporter, and then on to her current role at Ad Age.

Pitching 100

Pitching Report Media Writing 100

OnePitch

MARCH 21, 2023

She writes and reports on media for the publication and held a previous role as deputy editor overseeing media and advertising coverage. Lucia Moses is a senior correspondent at Insider.

Advertising 67

Advertising Advertising Writing Report 67

PR for Anyone

NOVEMBER 3, 2021

Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. Email is best to get it in writing. And in special sections, preference is given to Realtors who advertise with us. Who is the contact at Inside Nova who writes about residential real estate? We don’t have a real estate reporter per se.

Real Estate 223

Real Estate Local Pitching Media 223

PR Fuel

MARCH 8, 2021

And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. To write the perfect press release you need to understand what elements to include and the best pest practices to follow. Every organization has a different way of writing press releases.

Writing 52

Writing Software SEO Advertising 52

Remote PR Jobs

JANUARY 31, 2022

Reporters and editors aren’t fools. That’s why they’re discerning about what types of articles they write and the sources they choose. They need to make sure that the topic is of interest to their audience because that means more page views, and of course, more page views mean more advertising dollars.

Insurance 130

Insurance Insurance Pitching LinkedIn 130

Flack's Revenge

NOVEMBER 22, 2022

NY Times reporter David Wallace-Wells wrote : How do you make a multibillion-dollar company disappear in a week? Kelsey Piper, writing for Vox , got a nice scoop shortly after the story broke. I think he is managing it into the ground and seems to not care much about employees, advertisers and users jumping ship.

Banking 177

Banking Employee Financial System 177

The Proactive Report

FEBRUARY 27, 2021

Their marketing history can reflect the moral offense, which can lead to marketers being ruined by the advertisement market or any other platform. Many of the advertisement platforms usually take this seriously especially the one that is existing digitally. 3. Destroyed academic reputation. Quoting the actual content.

Engineering 130

Engineering Reputation Data Advertising 130

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter. TMI does PR.

Interviews 284

Interviews Radio Small Business Pitching 284

Prohibition

JULY 7, 2022

Twitter notes are currently in the testing phase with a small group of writers, through a ‘Twitter write’ composer tool. The #TikTokMadeMeBuyIt trend may soon be in jeopardy as new advertising rules have been implemented on the app in June, for more transparency with business activity.

Instagram 118

Instagram Video Twitter Facebook 118

PR Fuel

FEBRUARY 25, 2022

Writing a great press release can be complicated though, and most media professionals start out by using press release samples. Keep reading to learn more about how to write a good press release and how much it can do for your company! The subject line also invites reporters to ask questions about the data.

Product Launch 100

Product Launch Travel Interviews Writing 100

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 113

Sports Advertising Advertising Survey 113

Ethical Voices

MAY 18, 2023

The most popular media outlets for this type of native advertising were Forbes, BBC, and CNN. The study found this native advertising has an impact on editorial coverage in those prominent outlets. The researchers found a decrease in negative coverage of key companies after they purchased native advertising.

Ethics 81

Ethics Reddit Energy Advertising 81

Sword and the Script

MARCH 14, 2023

In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. One AI is a predictive AI, which attempts to match the content of your release or pitch – text – with reporters likely to be interested based on their work. You can also have it re-write it several times over if you wish.

Software 85

Software Media Relations Media Pitching 85

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. Where does the time go?

Analytics 70

Analytics Report Technology Pitching 70

Sword and the Script

OCTOBER 13, 2020

But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Now, every year when I write this, someone remarks that length isn’t the same thing as quality. Conversely, inconsistent bloggers are the least likely to report ‘strong results’.”

B2B 155

B2B Study Blogging Marketing 155

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Do They Advertise the Price for a Post? What is Guest Blogging?

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Did you know? Notified by Intrado gets close.

Technology 170

Technology Publicity Software Pitching 170

5W PR

APRIL 8, 2021

Before Writing a Press Release. Once you know your purpose and the 5 W’s, you are ready to write. Although many reporters may put the five W’s in the first few paragraphs to allow room for a lead that is catchy, it is best to include them all in the first paragraph and up front in your press release. Elements of a Press Release.

Engineering 128

Engineering Writing Social Media Report 128

5W PR

OCTOBER 5, 2020

These days, with advertising giants like Google and Facebook controlling over 50% of the digital advertising market, publishers have to find other ways to get any sort of ad support for their journalistic endeavors. Many media outlets have started experimenting with different financial models to fund their reporting.

Marketing 88

Marketing Engineering Education Advertising 88

ImPRessions - Crenshaw Communications

JULY 17, 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets.

Trends 159

Trends Mobile Advertising Advertising 159

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. We fear for what is going to happen if the industry buys into this report. Journalists still matter.

Media Relations 50

Media Relations Measurement Report Media 50

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 150

Employee Print Writing Survey 150

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. It has held this title since 2018 in the World Happiness Report. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel.

Radio 64

Radio Pinterest Television Government 64