Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Prohibition

MARCH 15, 2023

The campaign went viral on social media with images of various billboards dotted around the country featuring the ‘celebrity endorsements’. In recent weeks, the number of reported homophobic attacks and verbal incidents has gone up in the Premier League. Ronaldo was keen, Serena not so much.

Video 62

Video Case Study Sports Creativity 62

Solo PR Pro

JULY 3, 2019

E-commerce and Online Advertising. The gravitation to mobile from desktop use continues, and ad spend is increasing to meet this development ( slide 22). Developing a better user experience produces by far the most viral effect and impact when investing in growth. Privacy Concerns and Their Impact on Advertising.

Report 45

Report Privacy Pinterest Retail 45

Beyond PR

MAY 12, 2017

In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 64

Google Digital PR Mobile SEO 64

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. Its purpose is not to advertise a product even though that would be a great byproduct.

Engineering 128

Engineering Writing Social Media Tools 128

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. It’s a landslide: Community creates results.

Mobile 101

Mobile Community System Social Media 101

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! ” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. Want to build word-of-mouth? Conclusions.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

OCTOBER 24, 2012

Facebook was not initially built to monetize; it was built to go viral. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. Facebook has never had a fantastic mobile experience and a number of apps have tried to fill this void. Cutting through the crap.

Facebook 102

Facebook Mobile Google Viral 102

PRSay

OCTOBER 25, 2017

Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In What’s driven the convergence of PR + marketing + advertising? If the content is consistent, then it’s easier to spot when something is off or when someone breaches your account.

Social Media 117

Social Media Conference Media Corporate 117

Prohibition

SEPTEMBER 20, 2019

People ridiculed the instagrammer and it actually ended up becoming a viral meme of people photo shopping her into some ridiculous places including the moon and putting themselves into her photos. Model and actress Gal Gadot teamed up with mobile phone brand Huawei to promote their new Huawei Mate 10 pro. Jem Lucy’s ASA scandal.

Marketing 48

Marketing Social Media Instagram Advertising 48

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. ALS #IceBucketChallenge.

Marketing 40

Marketing Viral Fashion Product Launch 40

Prohibition

DECEMBER 19, 2019

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. This will be the strongest, most successful use of video advertising and has already been shown to enhance engagement. Vertical Video.

Video 48

Video Trends Storytelling YouTube 48

Mark My Words

DECEMBER 21, 2017

Barnum knew better than anyone the power of the crowd – long before Facebook and Twitter, he had viral marketing down pat. Barnum refused, so the New York Herald played tit for tat and refused to take Barnum’s advertising. The potted biography: Barnum was born in 1810. The Herald buckled.

Viral 83

Viral Big Data Fashion Publicity 83

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Nissan (largest indoor illuminated advertising billboard). Go Online or Go Home. ’ But today?

Viral 88

Viral Marketing Guidelines Local 88

MaccaPR

AUGUST 26, 2015

Examples include: The World of Coca-Cola in Atlanta, Georgia, puts on display the soft drink brand’s old advertisements and bottle memorabilia, as well as a vault containing the secret formula. What ensued was the creation of a 53-foot-long Mobile Mooseum. Wells Fargo 's 11 museums across the U.S Source: Maccabee.com ).

Corporate 48

Corporate Examples Storytelling Brand 48

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

Communications Conversations

FEBRUARY 6, 2015

Especially the stats around the cost per impression for real-time marketing “war room”-based tactics vs. other forms of advertising–quite eye-opening. See Which Super Bowl Ads Are Already Going Viral”. Does Super Bowl Exposure Matter if Ads Go Viral?”. Is it worth it? Will the trend continue? “USA

Viral 60

Viral Marketing YouTube Enterprise 60

Beyond PR

JULY 13, 2016

Social media and viral news content allow for real-time discussions as these newer topics join the price of prescription medications and reproductive health in the public eye. Healthcare and Public Safety. Luckily, healthcare and biomedical R&D news breaks every single day. This is especially true for social advocacy news.

Energy 40

Energy Healthcare Policies Agriculture 40

Journalistics

MARCH 18, 2016

8. “Social media crisis situations are like an earthquake – while you are still trying to mobilize support and rescue, you get hit with the aftershocks – which can often be more damaging than the main quake. I also think you should never allow agencies to register accounts on your behalf.”

Social Media 45

Social Media Media Storytelling Local 45

Cision

DECEMBER 26, 2017

Big brands like mobile providers (Sprint, Verizon) and restaurant chains (Chipotle, Domino’s) personify the explorer poker face. If you’re an explorer, maximize paid advertising to see which channels produce the best results. If you’re always funny about it, your social accounts could become viral destination sites.

Brand 273

Brand Branding Consumer Social Media 273

Journalistics

MARCH 18, 2016

8. “Social media crisis situations are like an earthquake – while you are still trying to mobilize support and rescue, you get hit with the aftershocks – which can often be more damaging than the main quake. I also think you should never allow agencies to register accounts on your behalf.”

Social Media 40

Social Media Media Storytelling Local 40

Cision

JUNE 15, 2015

Nowadays, advertising value equivalency (AVE) is recognized as a poor way to measure the effectiveness of a PR campaign. Here’s an excerpt from Facebook’s last SEC filing : “The most important factor driving advertising revenue growth was an increase in revenue from ads in News Feed on mobile devices.

Viral 120

Viral Facebook Measurement Advertising 120

Flatiron Communications

NOVEMBER 14, 2014

Digital disruption also has occurred in the music industry with the decimation of music ownership in favor of cloud-enabled streaming of one’s favorite artists and playlists onto a mobile device. On mobile devices, the fastest-growing source of readers, the percentage is even higher, SimpleReach says, and continues to increase.”

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

Digital disruption also has occurred in the music industry with the decimation of music ownership in favor of cloud-enabled streaming of one’s favorite artists and playlists onto a mobile device. On mobile devices, the fastest-growing source of readers, the percentage is even higher, SimpleReach says, and continues to increase.”

Media 28

Media Mobile Pinterest Journalism 28

NewsWhip

MAY 27, 2021

So, we had to move to media channels that are more creative, that are more mobile, that are more dynamic and personalized, and that’s led us to where we are today which is a ripe opportunity for our clients and healthcare to really embrace these new storytelling opportunities and reap the benefits of more modern media strategies.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Even Google weighed in recently – threatening penalties for pop-ups that ruin the user experience – especially on mobile (after January 10, 2017). Viral Marketing: The Hope, Hype and Helplessness.

Web 60

Web Google Mobile B2B 60

Beyond PR

AUGUST 4, 2016

Graphics must look good on mobile. Instagram is a mobile app created for cell phones. Instagram only allows links in a post when it’s a paid advertisement. Promote your high performing pins to help take them viral. Remember that you cannot link from individual posts, only from your bio.

Social Media 40

Social Media Pinterest Media Marketing 40

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). Also includes mobile gaming, social media, and the web.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. advertising). A prominent piece in The New York Times no longer automatically drove the national news agenda.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen. Katrina Craigwell: Emotion vs. fact.

Report 225

Report Media Advertising Advertising 225