Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 More than half of the impressions generated on Twitter include an image or video.

Report 81

Report YouTube Privacy Web 81

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. With a YouTube video, Instagram post and tweet, the total engagement reached more than 216,000 people, and had nearly 2,000 engagements and more than 61,000 impressions.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. Today he’s on his own.

Technology 61

Technology Marketing Retail Interviews 61

PR Fuel

JULY 24, 2018

7. Add Images, Audio and Video – How many times have you read a story and wondered, “Hmm… I wonder what she looks like?” Satisfy your readers’ curiosity by adding images, audio, video or any other relevant multimedia to your business story. Truth is that a lot of your pitches are going to be met with radio silence.

Pitching 40

Pitching Media Small Business Writing 40

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. He began as a radio reporter before transitioning to PR in 1999. Jody joins the agency with an extensive background in communications.

Enterprise 227

Enterprise Agency Radio Fashion 227

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 67

Publicity Small Business Advertising Advertising 67

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Nissan (largest indoor illuminated advertising billboard). Think Global, Start Local.

Viral 88

Viral Marketing Guidelines Local 88

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. CEO of Likeable Local. Social media strategist and co-author of “Facebook Marketing All-In-One for Dummies” The Ultimate Guide to Creating a Killer Explainer Video [link] — Amy Porterfield (@AmyPorterfield) August 19, 2015. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 105

Twitter Marketing Social Media Viral 105

Maxim Behar

FEBRUARY 14, 2023

Behar expressed his opinion of the bright future of the Bulgarian town, which with the great effort from the local people, businesses and authorities is evolving at never seen before fast rates. as well as with his Darik radio program with the same name, where I have been a guest too. If not - we can organize a video interview.

Local 59

Local Meeting Agriculture Newspapers 59

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 12, 2019

The local media and broadcast media has done a good job in holding political campaigns to account against the wave of disinformation online. Facebook’s digital doorstep Facebook has become one of the most influential political source thanks to targeting and local groups. Being first is more important in newsrooms than being factual.

Publicity 93

Publicity Media Facebook Newspapers 93

Bad Pitch Blog

MAY 20, 2010

Tech, The San Francisco Chronicle, VentureBeat, Men''s Fitness,CNET, Mashable, PlayBoy Radio and many more. Because I have a background in broadcast communications, I know what it takes to write a story, shoot a video, edit and work under deadline. What''s your strategy and advice for others? Do Right By The Reporter. Not to worry.

Pitching 49

Pitching Fashion Report Twitter 49

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52