Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. Probably the biggest thing about me is my Irish heritage and my passion for Gaelic sports. I met my husband through Gaelic sports and enjoy dragging my girls out to practice every once in a while.

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Meeting Automotive Engineering Journalism 73

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. Associative Advertising: Analyze your audience and find ways to associate your organization and them on a personal level.

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Brand Branding Advertising Advertising 100

PRSay

FEBRUARY 27, 2018

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. I think VR works with these enormous sporting events in that it helps bring a unique experience to the fore. I think it’s a balance.

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Sports Communications Viral Fashion 73

PRSay

FEBRUARY 21, 2018

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. I think VR works with these enormous sporting events in that it helps bring a unique experience to the fore. I think it’s a balance.

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Sports Communications Viral Fashion 94

Cision

JULY 26, 2017

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Lifestyles – > (Arts, Auto Enthusiasts, Business Travelers, Corporate Execs, Coupon Users, Crafts, DIYers, Fashionistas, etc.).

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Social Media How To Insurance Insurance 233

Communications Conversations

JUNE 22, 2021

But, most (if not all) of them work in the comms/marketing/advertising worlds. Here’s my list–if you by chance know any of these folks, or could help broker an introduction, I’d love to chat: #1 – Marney Gellner, Bally Sports. That got my wheels spinning. I meet a lot of people in any given year.

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Real Estate Local Meeting Sports 88

Communications Conversations

JUNE 22, 2021

But, most (if not all) of them work in the comms/marketing/advertising worlds. Here’s my list–if you by chance know any of these folks, or could help broker an introduction, I’d love to chat: #1 – Marney Gellner, Bally Sports. That got my wheels spinning. I meet a lot of people in any given year.

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Real Estate Local Meeting Sports 78

Cision

FEBRUARY 25, 2016

I also loved freestyle BMX riding, so some friends and I published a BMX magazine which eventually expanded to include advertising, events, merchandise and even a correspondent and circulation in Europe. When I started at GE in 1995, I was one of a handful of people at corporate headquarters who had ever used the Internet.

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Newspapers Financial Crisis System 120

Action PR

DECEMBER 16, 2019

We kicked off the New Year with a tongue-in-cheek ‘Not So Dry January’ advertising campaign for Everyone Active. Our corporate fitness sales specialist client Gympass successfully secured a three-year extension to its deal with premium fitness operator Bannatyne which saw all 72 clubs become available to Gympass members.

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Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. Share Tweet Share.

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Radio Media Newspapers Sports 104

Critical Mention

MARCH 6, 2020

Your brand’s face-to-face communication should express a similar tone that your company’s digital marketing and advertising messages share. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

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Publicity How To Sports Conference 112

Cision

APRIL 13, 2016

This is a new David and Goliath scenario for the business community, and unless corporations are willing to confront the reality that the people who don’t like them are much more vocal than the everyday consumers who buy their products, they are going to be experiencing chronic headaches on a daily basis. I always thought I’d be…taller.

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Crisis Communications Crisis Social Media Reputation 120

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

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Employee Print Writing Survey 150

Communications Conversations

MARCH 14, 2019

This role affords me the chance to both learn corporate finance and also to help translate the finance story for both the function as well as the broader company. First, it’s not atypical for corporate roles to require several years of experience, even at the most junior level. I’ve enjoyed roles on both sides during my 30-year career.

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Sports Corporate Financial Industry 74

Mindful Marketing

MARCH 26, 2023

So why are some universities encouraging their own students to try sports betting? Corporate sponsorships often have helped bridge such fiscal divides, but when the U.S. Supreme Court legalized sports gambling in May of 2018, the doors swung wide open for all kinds of institutions to enter partnerships with oddsmakers.

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Sports Banking Education Course 98

Mindful Marketing

DECEMBER 4, 2022

While I know a little about advertising endorsements, investing and cryptocurrency are not my wheelhouse, which led me to reach out to two colleagues who have both that skill set and knowledge. I asked each to share his thoughts about celebrities endorsing financial products. He holds the designations of CFA, CFP, and CAIA.

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Financial Banking Consumer Ethics 80

Mindful Marketing

JULY 4, 2020

Major corporations such as Unilever are also using facial expression technology in the labor market to assess job candidates’ facial and linguistic performance against information compiled from successful prior interviews. automatic logins, personalization/account information).

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Marketing Pharmaceuticals System Policies 74

Mindful Marketing

MAY 17, 2020

For instance, Peloton, maker of those expensive in-home ‘exer-cycles,’ has seen sales surge so much that it plans to reduce advertising spending by 50% over the next three months. Even as industries from airlines to entertainment struggle to survive the COVID-economy, some firms are enjoying record levels of revenue.

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Airlines Insurance Insurance Enterprise 66

Konnect Agency

APRIL 20, 2021

Featuring celebrities in advertising or with partnerships can enhance a brand, and has always been a high-impact marketing tool. As a longtime fan of KRAVE, White is the perfect fit for the brand that revolutionized meat snacks, much like how he did action sports. Influencer Collaborations.

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Creativity Brand Branding Product Launch 52

Critical Mention

OCTOBER 29, 2019

For instance, let’s say your organization has published a video with the intention to advertise its product and increase sales, however, your audience has taken to social media to criticize the video’s marketing strategy. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

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Radio Television Social Media Sports 92

Prohibition

FEBRUARY 13, 2020

We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020. The world of marketing looks very different from what it once was.

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Measurement Marketing SEO B2C 62

Cision

NOVEMBER 6, 2015

If education is part of your organization’s mission or corporate social responsibility plans, what kinds of educational resources could you create or sponsor? Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue. As of November, 2014, it had 170 million viewers and 25 million members.

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Video Trends YouTube Television 120

Critical Mention

AUGUST 20, 2020

During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. The post Top 7 Communication Resources appeared first on Critical Mention - Media Monitoring.

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Resources Communications Education Guidelines 136

Critical Mention

NOVEMBER 13, 2019

According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. Use this season to reinvent your PR strategy. Until next time! Critical Mention.

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Publicity Employee Analysis Radio 74

Doctor Spin

APRIL 4, 2023

corporate cringe ). David should leverage the surprise element and not advertise his advantage beforehand. Examples of Stupid Majorities Stupid majorities are to be found everywhere: “Riding a skateboard isn’t a real sport!” If your PR strategy fails to answer this question, it’s just ornamentation (i.e.

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Strategy How To Hotels Analysis 52

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia.

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Agency Marketing Media SEO 79

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Each corporate PRCA member will be expected to engage with a local school each year. It’s an issue that is quickly rising up the corporate agenda. It’s a theme that Topi? billion in 2019.

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Government Education Print Ethics 103

Critical Mention

DECEMBER 6, 2019

Captivate your audience by targeting specific details that relate to them on your website, social media posts, emails, advertisements and landing pages. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. Personalize Your Marketing Efforts.

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Strategy Communications Marketing Social Media 83

PR 20/20

MAY 8, 2019

And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. This is the same approach, and technology, used by major media companies to write earnings reports, sports stories and election results. advertising, content marketing, ecommerce, email, social media, website, etc.),

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Agency Enterprise Technology Analytics 84

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. Adrienne Weiss: We are thrilled to have our book “Brand Buzz” launch.

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Retail Consumer Brand Branding 225

Flatiron Communications

SEPTEMBER 17, 2014

Even more crucial than the owners are the corporate sponsors who comprise the lion’s share of the revenue that flows into the players’, teams’ and League’s coffers. billion advertising sponsorship deal it assigned in 2011. The Flack corporate sponsorship domestic violence NFL Ray Rice' season.” .”

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Corporate Hotels Sports Policies 31

Flatiron Communications

SEPTEMBER 17, 2014

Even more crucial than the owners are the corporate sponsors who comprise the lion’s share of the revenue that flows into the players’, teams’ and League’s coffers. billion advertising sponsorship deal it assigned in 2011. The Flack corporate sponsorship domestic violence NFL Ray Rice' season.â€? .”

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Corporate Hotels Sports Policies 28

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications.

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Sports Leadership Internal International 0

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

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Agency Internal International Meeting 59

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

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Conference Consumer Social Media Google 59

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. I was asking what is this?

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Newspapers Social Media Ethics Travel 52

Mindful Marketing

JULY 1, 2022

One of my favorites is Frank Caliendo , who is best known for impressions of famous sports figures; his John Madden and Charles Barkley impressions are great! Frank Caliendo may sound like Charles Barkley, but he obviously isn’t the NBA legend and popular sports broadcaster. Only a person knows what they themself would say.

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Sports Study Technology Consumer 77