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Higher Ed's Big Gamble on Sports Betting

Mindful Marketing

So why are some universities encouraging their own students to try sports betting? Corporate sponsorships often have helped bridge such fiscal divides, but when the U.S. Supreme Court legalized sports gambling in May of 2018, the doors swung wide open for all kinds of institutions to enter partnerships with oddsmakers.

Sports 98
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Professional Sports Without Fans Will Increase Social Media Usage

Critical Mention

Since the rise of COVID-19, many sports fans have been on the edge of their seats regarding upcoming seasons and tournaments. Either way, we can conclude that sports fans will have to adjust to several differences this year. “The Engaging with other fans is part of the joy of following any sport.

Sports 111
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Why Earned Media is More Important Than Ever

Critical Mention

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth.

Media 113
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How to Improve Your Social Media Targeting

Cision

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Movies and television. Work -> (Employers, Industries, Job Titles, Office Type). Family and parenting. Food and drink. Life stages.

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Video Content Trends for Media and PR Professionals

Cision

Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue. Want to become an innovator on social media?

Video 120
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4 Skills All PR Pros Should Have

Critical Mention

For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. An organization typically has more than one audience.

Radio 92
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Financial Stardumb?  Celebrities Endorsing Investments

Mindful Marketing

That’s why there are crowds of royal watchers and television shows like Basketball Wives. While I know a little about advertising endorsements, investing and cryptocurrency are not my wheelhouse, which led me to reach out to two colleagues who have both that skill set and knowledge.