Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. Nearly eight out of 10 consumers say user-generated content highly impacts their purchasing decisions. It helps that consumers strongly prefer live video, too.

Video 89

Video Strategy Marketing Instagram 89

PRSay

SEPTEMBER 7, 2021

As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept. 9 and Sept. 21 ) and a new Ethics Quiz. .

Ethics 170

Ethics Public Affairs Policies Guidelines 170

Stephen Waddington

JANUARY 15, 2020

Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. Most people intuitively understand how the news feed, threaded conversations and groups work, thanks to the consumer product.

Storytelling 78

Storytelling Internal International Social Media 78

PRSay

APRIL 21, 2021

To what extent do our PR objectives reflect the priorities of the enterprise? PR people need to take the initiative by reaching out to adjacent departments like advertising, marketing, sales and HR to declare their interest in partnering for greater efficiency and higher performance. Did we spend our PR money wisely? •

Measurement 180

Measurement Communications Analysis Data 180

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018.

Report 81

Report YouTube Privacy Web 81

Sword and the Script

MAY 21, 2019

When you think enterprise sales, it’s probably not Disney that comes to mind. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction. BH: We’re all consumers. Increasingly, people are doing it on their mobile devices.

B2B 79

B2B Social Media Company Marketing 79

Shift Communications

NOVEMBER 18, 2014

The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed. SHIFT has had the pleasure of representing a variety of security vendors (both public and startup) over the years, and we’ve noticed a significant change in the market temperature over the past 12 months.

eBook 111

eBook Communications Crisis Communications Insurance 111

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. Creating depth of message. Some products are complicated. How about a new car? This is where PR excels.

Brand 185

Brand Branding Marketing Wireless 185

Cision

JANUARY 30, 2017

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. Furrier: What was the moment in time that got you over the hump that got you to leave Oracle? That was the piece that clicked.”.

Communications 96

Communications Software Interviews Data 96

Mindful Marketing

MAY 17, 2020

Oftentimes the bigger the problem, the bigger the payout for solving it, but is it right for companies to monetize consumer misfortune, particularly during a pandemic? So, it’s not just organizations that profit from other’s pain, individual consumers do too. Dial 1-800-HAM-ILTON.”

Airlines 66

Airlines Insurance Insurance Enterprise 66

Deirdre Breakenridge

MARCH 2, 2015

It is also an art, when applied and mastered carefully, that we can use as female business owners to promote our businesses and social enterprises. We wanted to provide news to women to help them launch their startups or scale their enterprises. As consumers, we all know that so much more goes into our spending.

Enterprise 150

Enterprise Community Education Radio 150

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients.

B2B 120

B2B Customer Service Software Technology 120

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. In short, we’ve developed unparalleled knowledge about AI and its potential for enterprises. 7,500/month. 90,000/year.

Agency 84

Agency Enterprise Technology Analytics 84

Shift Communications

FEBRUARY 19, 2015

When you compare PR to advertising, SEO, Facebook, etc., Programmatic advertising is machine-to-machine communication. Software from companies like Sysomos, Moz, and Zignal Labs can do plenty of heavy lifting up front, and enterprising firms can even start to use Big Data tools in pursuit of new answers. Humans do not scale.

Advertising 60

Advertising Advertising SEO Software 60

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. If we ALL use reach, and advertising value equivalency in our reports, nobody will get asked the hard question about whether that actually matters!”. But today, consumers don’t think and move in packs any longer.

Media 73

Media Measurement Enterprise Television 73

Reputation Us

NOVEMBER 28, 2022

Musk’s concerns “are very valid,” says Vipula Gandhi, Global Head of Enterprise and Managing Partner at Gallup, in an interview. “He Elon’s chaotic and reckless behavior has created a gigantic mess for Twitter, the company, its advertisers, as well as negatively impacting Tesla and SpaceX,” says Mills. Casey Boggs, ReputationUs.

Twitter 78

Twitter Banking Financial Employee 78

Sword and the Script

JUNE 10, 2017

It’s why, as noted in the March 2017 edition of the Monthly Scripts newsletter , Sir Martin Sorrell, who leads what is perhaps the largest marketing services enterprise in the world, fears not Google or Facebook – but Amazon. Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017.

Trends 84

Trends Marketing Mobile Web 84

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Ethically ambiguous? Source: Hyundai ).

Film 48

Film Marketing YouTube Advertising 48

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Forms are age-old enemies of both consumers and businesses. Feature #4: Contact management. Feature #6: Social Media.

Marketing 67

Marketing Web Software Technology 67

PR 20/20

OCTOBER 12, 2017

Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior. In general, enterprises create and distribute non-product-related content to impact the business in three ways: Increase revenue (sales goal or winning customers).

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. The new look and feel, called Fjord , is modeled after the simplicity found in many consumer apps – the continued consumerization of enterprise technology. What sort of data?

Internal 63

Internal International Data Media 63

Masters in Communications

APRIL 22, 2019

Is it advertising and promotion? No, marketing is not solely advertising or sales – common misconceptions. Marketing's unifying factor, however, is its a flexible enterprise that lends itself to application across practically any industry. Market and consumer research to be specific.

Communications 40

Communications Marketing Advertising Advertising 40

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Fact: Every for-profit enterprise wants—and all they want—is profitable revenue growth. And how do I know that? Ummm … Why? Those are vanity metrics.

Measurement 40

Measurement Advertising Advertising Enterprise 40

wiredPRworks

AUGUST 2, 2016

Interestingly, one of the components of the Confidence Index is the knowledge void and lack of empathy among senior management as to how rapidly marketing has evolved and how it can contribute to the enterprise. It all goes back to being a values-driven enterprise. Are they honest brokers?

Leadership 40

Leadership Survey Enterprise Conference 40

Shift Communications

SEPTEMBER 8, 2015

An influencer in B2C consumer goods will have little sway and even less impact to an enterprise B2B SaaS company. The very best influencers work with brands, advertisers, communicators, and agencies to provide data back to their sponsors. For marketers and PR professionals, alignment matters a great deal. Data-Driven.

Social Media 60

Social Media Media Data B2C 60

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. fake news, all that stuff notwithstanding — consumer trust in earned media remains very high. Where do you think we’re at as an industry in terms of PR at the moment? That’s what the studies show.

Media 202

Media Storytelling Technology Data 202

wiredPRworks

APRIL 27, 2020

The number one source of annoyance for consumers is wasting time. Without tension, there can be no great advertising nexus of customer, context, and brand. 75% of the GDP comes from consumer buying – what about the future? We will see people consume less and less. Check-in Boarding pass Flight alerts.

Marketing 52

Marketing Storytelling Content Marketing Examples 52

wiredPRworks

APRIL 27, 2020

The number one source of annoyance for consumers is wasting time. Without tension, there can be no great advertising nexus of customer, context, and brand. 75% of the GDP comes from consumer buying – what about the future? We will see people consume less and less. Check-in Boarding pass Flight alerts.

Storytelling 52

Storytelling Brand Branding Marketing 52

Flatiron Communications

SEPTEMBER 30, 2015

.’ A lot of it looks like advertising. ” As the owner and editor of a Medium publication called “Adventures in Consumer Technology” and a PR industry veteran who has represented many esteemed journalistic enterprises, I took issue with Ms.

Enterprise 28

Enterprise Comparison Guidelines Software 28

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. Everything from the deeply technical to those focused on selling to consumers.

Marketing 50

Marketing Wireless Software Journalism 50

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. Examples are all around us.

Insurance 204

Insurance Insurance Advertising Advertising 204

Mindful Marketing

JANUARY 31, 2017

News outlets have been struggling for years to balance advertising, sponsored and editorial content. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe.

Journalism 50

Journalism Report Enterprise Interviews 50

PRSay

JUNE 15, 2022

We’re a growing electorate, consumer base and employee bloc. Now: Expanding your advertising and marketing to include LGBTQ publications and communities year-round and hiring LGBTQ businesses for diverse tasks, not just your LGBTQ outreach. an NGLCC-certified LGBT Business Enterprise. adult population does as well.

Policies 160

Policies Community Corporate Enterprise 160

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. The good news? Games are generally fun.

Marketing 187

Marketing Content Marketing Data Social Media 187