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Do consumers trust celebrity endorsements anymore? New research takes a look

Agility PR Solutions

Celebrities and product advertising have been matched together since the ancient days of marketing. Whether it was the endorsement or the sheer visibility that moved the needle is a discussion for another day, but […] The post Do consumers trust celebrity endorsements anymore?

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Cheesy Campaigns: Kitschy Food Advertisements that Worked

5W PR

The campaign’s massive success resonated with consumers and helped the brand maintain its position in the market. HelloFresh HelloFresh effectively utilizes influencers on platforms like YouTube and social media to attract more consumers. Pepsi Pepsi has mastered the art of leveraging pop stars in its advertisements.

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Consumers are savvy about brand safety issues in advertising

Agility PR Solutions

The post Consumers are savvy about brand safety issues in advertising appeared first on Agility PR Solutions. The post Consumers are savvy about brand safety issues in advertising appeared first on Agility PR Solutions.

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Why Advertising Isn’t Dead

Cision

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.

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Advertising takes a PR pivot as brand factors like consumer loyalty prove to have a greater impact on sales than just reaching a broader audience

Agility PR Solutions

But advertising has mostly kept to its own (highly influential) niche within the comms department at arms’ length from PR. The integration of PR and marketing has been underway for some time, basically going back to when brands started setting up websites.

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How advertising, marketing, and PR work together to build brands

Agility PR Solutions

Creating a strong and consistent brand is no easy feat—it requires the harmonious interplay of advertising, marketing, and PR. These three strategic disciplines, each with their own unique role and function, must work together to create a unified brand message that resonates with the consumer.

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Podcasts and Advertising

5W PR

According to research, spending on podcast advertising increased by over 20% in the last year and is predicted to reach $1.6 Audiences of podcasts are highly engaged, which allows companies to promote general brand messages as well as contextual advertising in the podcast space. billion this year. Audience Recall.