ISEBOX

MAY 16, 2016

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 128

Communications Crisis Internal International 128

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. largely centers around advertising.

Media 103

Media Advertising Advertising Print 103

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How did you get your start in PR?

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Today, marketing and communications teams are being asked — over and over again — to do more with less.

Technology 266

Technology Television Web Social Media 266

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. 1) In advertising, we trust.

Advertising 63

Advertising Advertising Print Study 63

5W PR

SEPTEMBER 28, 2023

Media planning and buying are crucial processes for businesses to optimize their marketing efforts , reach their target audience, and achieve communication goals. It involves selecting the best advertising and communication channels. It involves negotiating and purchasing advertising space or airtime on selected media platforms.

Media 78

Media Advertising Advertising Analysis 78

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. Likewise, it’s important to educate organizations on the difference between earned media and advertising.

Media Relations 203

Media Relations Media Pitching Case Study 203

Shift Communications

FEBRUARY 2, 2016

With a host of media, advertising and adtech companies on the roster, many of our teams at SHIFT are grappling with stories relating to how native advertising is impacting these industries. According to an Advertising Age poll from this time last year, nearly two-thirds of marketers planned to increase their native spend.

Advertising 60

Advertising Advertising Print Pitching 60

Onclusive

DECEMBER 22, 2017

s clients and advertisers. I was a print journalist for a dozen years, then made the leap into digital in the late 90s. Because of browsers cracking down on banner and other types of digital advertising, you are going to see the balance tip even more in for of native advertising over traditional digital advertising.”.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. Entrants should definitely read the fine print in the rules/guidelines before entering. Awards produced by U.S.

B2B 295

B2B Industry Company Case Study 295

Stephen Waddington

NOVEMBER 6, 2019

There have already been two claims over the misuse of communication and resources. Managing business as usual while adhering to purdah rules is a challenge for any public sector communicator. What communication is permitted during purdah? Digital channels can be used as part of a crisis communication activity in a normal way.

Resources 62

Resources Communications Government Policies 62

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement.

Sports 86

Sports Television Advertising Advertising 86

Wadds Inc.

JANUARY 26, 2023

There are fewer media outlets as a result of advertising revenue shifting to digital media. Modern media relations is almost entirely a form of text communication via email or messaging. Newsletters, podcasts and video are all growing as channels alongside app, online and print publications according to a Reuters Institute Report.

Pitching 124

Pitching Media Print Social Media 124

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. 2) Make it really easy to complain another way.

Advertising 60

Advertising Advertising Social Media Twitter 60

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. The most skeptical of them even argue that the field and practice of public relations have remained the same — it’s just stumbled upon some new communication channels.

Print 64

Print Social Media Web Television 64

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. It’s unlikely that any amount of paid advertising would have built the same value for the brand. Photo credit: parradee ]

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. English and Chinese are both official languages, facilitating international business communications.

Marketing 94

Marketing Local Crisis Management Internal 94

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

Syn: AVE, Advertising Value Equivalency, Earned Media Value, Impressions Like the mythical succubus, AVE (advertising value equivalency) and other bad metrics suck the strength out of your PR campaigns. They reduce your value to the “equivalent” of advertising by reducing your efforts to the “value” of a column inch.

How To 52

How To Print Analytics Advertising 52

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. As the way people consume and process news changes, we communicators need to just continue to evolve ourselves, as we have always done.

Strategy 96

Strategy Publicity Media Video 96

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few. Though your speaker’s expertise may be 3D printing for example, is a 3D printing conference the best option? Don’t start conference outreach without an “agenda.”

Conference 120

Conference Print Trade Shows Advertising 120

ImPRessions - Crenshaw Communications

MAY 8, 2017

Beyond generating brand visibility, what do you want your PR coverage to communicate? For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. The post PR Secrets For Scoring Great Media Coverage appeared first on Crenshaw Communications.

Media 199

Media Interviews YouTube Hotels 199

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

Reddit 179

Reddit Software B2B Technology 179

Maxim Behar

MARCH 6, 2022

How does it feel to be the CEO & Chairman of the Board of M3 Communications Group now & how do you look back to your earlier days when you started as the Managing Editor at Standard Daily? Hello, my name is Maxim Behar and I am the Chairman & CEO of the board of MP3 Communications Group, Inc. And it took a couple of months.

B2B 52

B2B Communications Media Newspapers 52

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

At Crenshaw Communications , we work across a broad portfolio of tech clients to develop and execute successful PR campaigns. Some Asian markets, particularly mature ones like China and Singapore, have formal, hierarchical structures and business communication, requiring a long-term commitment to building relationships and alliances.

Mobile 156

Mobile Local Technology Trends 156

Flack's Revenge

DECEMBER 5, 2018

First, social media will be around for many years to come, just like TV, outdoor, radio and even print. The counter-trend to increased digital communications is the growing desire to meet in person. LinkedIn is also attracting increased advertising dollars and usage rates continue to grow.

Social Media 149

Social Media Marketing Media B2B 149

5W PR

MARCH 2, 2021

Micromarketing is an advertising approach that targets niche audiences in the market – in other words, through micromarketing, companies can directly market their products or services to a highly targeted consumer group. Then, the company creates a marketing campaign catering to that specific target audience.

Marketing 88

Marketing Consumer Radio Groups 88

ImPRessions - Crenshaw Communications

MAY 29, 2020

COVID-19 instantly upended the way brands communicate with customers. But most eyes were on marketing like print and TV ads that could be quickly adapted to the new situation. How are brands communicating with consumers during the COVID-19 pandemic? Suddenly, most marketing was irrelevant, or worse.

Marketing 156

Marketing B2C Retail Print 156

Shift Communications

OCTOBER 20, 2014

The story was presented as a Lord of the Rings-style adventure, in which a plucky band of adventurers fought dragons like technophobia on the way to the promised land of integrated communications. Oh, and the storytelling graphic above is available in poster-size , if you’d like to print it out and hang it in your office as a reminder.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

5W PR

APRIL 11, 2023

This occurs through high-end advertising, product placement, and celebrity endorsements. This communicates the product’s value to potential customers. Instead, they use print magazines, social media, and events. That is why luxury marketing is distinct from regular marketing.

Marketing 78

Marketing Radio Print Consumer 78

Newsfile

FEBRUARY 28, 2024

It serves as a communication tool to reach journalists, media outlets, and the public. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What are the Basics of Crisis Communication Planning? Media Relations : Managing communication during crises.

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

APRIL 26, 2016

An exec I worked with once told me he didn’t exist until he saw his name in print. PR is least effective at: Substituting for advertising. When a company wants to control the content of the message, the amount of space or airtime and the frequency of the message, they choose advertising.

Print 120

Print Advertising Advertising Survey 120

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75

Radio Television Media Local 75

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Mr. Behar, only a few days ago you were re-elected President of the World Communication Forum in Davos. What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

ImPRessions - Crenshaw Communications

JUNE 7, 2019

As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. Heads down – This phrase does not refer to low self-esteem.

Agency 192

Agency Internal International Pitching 192

Cision

MARCH 21, 2016

What impact does this have on communication professionals? Native Advertising. While mobile and multimedia continued on an upward trajectory, native advertising’s importance fell. Media outlets have taken note and have swiftly switched gears to maintain the attention of their current audiences and reach new ones.

Trends 120

Trends Mobile Media Print 120