Flack's Revenge

DECEMBER 5, 2018

Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. The counter-trend to increased digital communications is the growing desire to meet in person.

Social Media 149

Social Media Marketing Media B2B 149

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text.

Video 62

Video Strategy SEO Engineering 62

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. 8) “Consult, coach, teach.”.

Employee 150

Employee Print Writing Survey 150

Stephen Waddington

JUNE 16, 2019

Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Newspaper brands continue to suffer as readers shift from print to digital. Facebook and Google account for almost 60% of the online advertising market. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

Ishmael's Corner

JANUARY 31, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We know that the rise of digital consumption has brought advertising along for the ride. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 60

Storytelling Advertising Advertising Communications 60

Marketwired

APRIL 12, 2016

“You’re reaching a passionate audience,” says Martin Waxman , president of Martin Waxman Communications, a strategic communications consultancy firm and the co-host of the Inside PR podcast with Gini Dietrich and Joseph Thornley. Podcasts Can Help Advertisers Reach Niche Audiences. Click To Tweet.

Advertising 100

Advertising Advertising Television Radio 100

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. It’s doing a lot of different things in partnership with other functional areas and forms of communication, like marketing and advertising.”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Stephen Waddington

JUNE 9, 2020

No advertising, no sponsorship, no sales promotion or other fundraising efforts. The entire series of events that occurred can be traced back to that initial press release, supported by ongoing authentic communication, a compelling story, a hero, a strong sense of purpose, and an emotional pull that resonated with much of the population.

Radio 89

Radio Skype Print Local 89

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Your brand has a personality and a specific voice used in communication. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Click Here.

Brand 156

Brand Branding How To Storytelling 156

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Mora Communications

OCTOBER 2, 2017

For Addiction Specialists, having your voice heard and taking the time to establishing yourself as an expert in the field of Addiction Medicine can be an opportunity to reach the patients who need your services the most, this is not done through marketing and advertising alone. Effective PR is effective storytelling.

Television 40

Television Print Radio Newspapers 40

The Resolution Blog

OCTOBER 15, 2019

Off the back of this, we’ve put together some of the most inspiring B2B campaigns from the last two years to show you just how diverse PR and communications can be in this sector. Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns.

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. How much money do PR professionals earn?

Survey 98

Survey Industry Leadership Study 98

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Meeker calls out the use of edited and curated images as a means of storytelling.

Report 81

Report YouTube Privacy Web 81

Presspage

APRIL 12, 2018

The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.” Brands who understand these two sides of the same storytelling coin are going to prosper. ” Jeff : “I’m good with demise, and I blame the Associated Press.

Company 111

Company Media Journalism Report 111

Communications Conversations

JANUARY 26, 2016

Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. Media outreach, at its core, has always been about communicating a message to a key audience, right?

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Know a PR, marketing or sales leader with compelling ideas fit for print?

Measurement 60

Measurement Course Advertising Advertising 60

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co.,

Measurement 40

Measurement Advertising Advertising Enterprise 40

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. She encourages everyone to have a print edition alongside Merriam Webster’s. #11

Marketing 251

Marketing Resources Content Marketing Leadership 251

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Keep in mind I did not say infinite.

Marketing 40

Marketing B2C B2B Social Media 40

PR Conversations

JUNE 25, 2015

There is a recent tendency to divide public relations practitioners around their engagement with social media or digital communications – creating different tribes. McLuhan spent some time working in advertising later in his life. Different tribes of communicators, while, in terms of birth dates, they were of the same generation.

Publicity 40

Publicity Technology Television Fashion 40

PR Fuel

JULY 24, 2018

3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. Instead, communicate your story as if you were telling it to close friends. It’s that simple.

Pitching 40

Pitching Media Small Business Writing 40

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. Truth is, it’s not that dark. Heads down – This phrase does not refer to low self-esteem.

Agency 192

Agency Internal International Pitching 192

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. Nonprofit Storytelling: Cutting Through the Clutter. Nonprofit Storytelling and the PESO Model. Humor can hook us.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Shift Communications

OCTOBER 20, 2014

If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling. Think you can’t apply compelling storytelling to “boring industries”? Other great examples of this?

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Maxim Behar

MARCH 6, 2022

How does it feel to be the CEO & Chairman of the Board of M3 Communications Group now & how do you look back to your earlier days when you started as the Managing Editor at Standard Daily? Hello, my name is Maxim Behar and I am the Chairman & CEO of the board of MP3 Communications Group, Inc. And it took a couple of months.

B2B 52

B2B Communications Media Newspapers 52

Stephen Waddington

NOVEMBER 27, 2018

The ICCO World PR Report has polled agency heads and senior communications professionals worldwide each year for the past five years. The ownership of storytelling is allowing us to outpace other marketing rivals. #4 The decline of traditional print media is at the heart of this change. #5

Report 85

Report Analysis Financial Reputation 85

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare.

Marketing 62

Marketing B2B Print Technology 62

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. s clients and advertisers. Jon: “It’s all about storytelling and I’ve been telling stories in one way or another my entire life. Studio, which produces all content for Inc.’s

Interviews 294

Interviews Strategy Content Marketing Advertising 294

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Many people think of science and communications as two separate fields, so I loved seeing Luckett outline such a strong association between the two.

Marketing 48

Marketing Social Media Video Mobile 48

Sword and the Script

DECEMBER 8, 2015

One of the more interesting aspects of the programs transition for me has been the advertising model. This program does for podcasts, what native ads have done for online print. The show covers PR specifically , from a business communications perspective, quite often.

Radio 60

Radio Content Marketing Marketing Education 60

Cision

MAY 21, 2015

Six Pixels of Separation – The Mirum Blog is marketing and communications insights from the edge. If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR. The Communication Diva Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals. These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. The instinct of a communication profession is to correct and rebuke fake news.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. But shouldn’t advertising be aiming at this as well? for a National Guard.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Rallies against Kellogg’s after it pulled its advertising from Breitbart. We’ve never seen an institution with such soft power.

Report 225

Report Media Advertising Advertising 225