ImPRessions - Crenshaw Communications

JUNE 23, 2020

PR professionals are constantly on the hunt for ways to get their clients and brands media coverage. A piece of content like a guest post, bylined article, or op/ed is a useful way to keep a brand executive relevant and generate exposure for his organization. One staple from the B2B PR toolbox is contributed content.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

ImPRessions - Crenshaw Communications

JULY 12, 2017

The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. Some advertisers lent their ears to the complaints as well.

Brand 174

Brand Branding Fashion Advertising 174

5W PR

JANUARY 11, 2021

Why spend time on a unique brand tagline? Some brands are so well developed that a brand can be conjured in mind instantly if you say a certain phrase or line. A brand tagline or slogan can be one of the most important parts of branding. An unsuccessful slogan can land a brand on the bottom of the clearance rack.

Brand 88

Brand Branding How To Guidelines 88

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

ImPRessions - Crenshaw Communications

JULY 22, 2020

Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. For up-and-coming B2B brands, panels offer the opportunity to cultivate real brand voice, credibility, and a point of view, all of which reinforce competitive advantage. .

How To 232

How To Conference B2B Advertising 232

5W PR

SEPTEMBER 28, 2020

Having a distinct PR voice means that the consumers are going to be able to connect to the brand a lot quicker because they are going to get familiar with that personality, and as a result, develop better brand awareness. There are plenty of essential elements to how a brand represents itself in front of its audience.

Publicity 158

Publicity Guidelines How To Social Media 158

PRSay

MAY 10, 2018

As the old-school press release takes its last gasping breath, these “real” people are being handed the torch as the new spokespeople for brands. Seems the going rate is around $400 to $500 for a brand campaign whose deliverables are a blog post and accompanying social shares. Guidelines plus creative freedom.

Brand 125

Brand Branding Guidelines Creativity 125

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Entrants should definitely read the fine print in the rules/guidelines before entering. By the same token, U.K. The right category can make a difference.

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. It’s open to all formats, and there are no distinct guidelines or rules on how the app should be used. Why TikTok? .

B2B 310

B2B Video Creativity Social Media 310

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.

Brand 109

Brand Branding Publicity Consumer 109

Prohibition

SEPTEMBER 8, 2023

Influencer marketing, the art and science of leveraging popular figures to promote a brand, has evolved significantly over the years – which is the focus of our bonus episode. It has transformed from celebrities charging for a single tweet to a sophisticated system that drives brand growth exponentially.

Marketing 62

Marketing B2C Advertising Advertising 62

Burrelles Fresh Ideas

MARCH 12, 2024

Creating a strong brand presence should be a priority for your tech startup. A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry. Worldwide tech spending recently topped $5.1

Social Media 78

Social Media Strategy Media Reputation 78

5W PR

AUGUST 22, 2017

Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships.

Social Media 92

Social Media Guidelines Media Handbook 92

PRSay

SEPTEMBER 7, 2021

Clearly, companies are noticing the utility of an individual who gains a large following on social media to be a spokesperson or “brand ambassador.”. He points to federal ethics regulations as the guidelines that prohibit military influencer marketing. There isn’t any payoff, and there’s a lot of potential blowback.

Ethics 170

Ethics Public Affairs Policies Guidelines 170

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Instagram users are also in a buying mindset , and people share more on Instagram about the latest trends — that’s why it is the best avenue to promote your brand and attract more ideal customers.

Instagram 120

Instagram How To Guidelines Facebook 120

Communications Conversations

MARCH 30, 2022

I’m talking about brands that post videos on LinkedIn in the wrong format (vertical). I’m talking about brands that post videos on Facebook without captions. I’m talking about brands that re-post their most recently 60-second spot on Insta. These brands aren’t taking social video seriously.

Video 113

Video Guidelines Advertising Advertising 113

Prohibition

FEBRUARY 13, 2023

Meta expands on advertising rules Under new advertising rules introduced by Meta, advertisers on Instagram and Facebook will be limited in their ability to use personalised data to advertise to under 18’s. TikTok are also testing a feature to ‘refresh’ the ‘For You’ Page.

Instagram 62

Instagram Social Media Twitter Media 62

5W PR

MAY 23, 2022

For this reason, marketing professionals now need to create new strategies without any kind of guideline present. Brands engage in one-on-one conversations with their clients, which helps them gain insights that can be applied to scalable technology such as AI chatbots. Use Of Conversational AI. Benefits of Conversational Marketing.

Marketing 88

Marketing Guidelines Customer Service Technology 88

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Prohibition

FEBRUARY 1, 2024

AI Chatbots Thanks to AI chatbots and virtual assistants the way in which we interact with brands and businesses is changing! Trend Analysis AI powered trend analysis can be a really beneficial tool for brands and creators alike. AI must not replace the work of brands and creators but rather enhance content and the user journey.

Social Media 62

Social Media Trends Media Guidelines 62

Buchanan PR

JANUARY 20, 2023

Photo by Casey Murphy on Unsplash With the approach of one of the greatest events in sports, it’s natural for creative PR minds to start thinking of ways their brand or client can capitalize on a Super Bowl tie-in. But before you head too far downfield, take time for a refresh on the rules surrounding promotions that link to the Big Game.

Guidelines 56

Guidelines Sports Creativity Advertising 56

ImPRessions - Crenshaw Communications

MARCH 9, 2016

For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates. The ad equivalent formula was popular with marketers because it translated PR output into something familiar – advertising!

Measurement 189

Measurement How To Guidelines Web 189

The Proactive Report

DECEMBER 14, 2014

Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. Read the FTC Guidelines. Get your team trained on these social media guidelines and how to use social posts appropriately. PS Vita [ruling] the world. Learn about it! PR TAKEAWAY.

Guidelines 168

Guidelines Training Employee Social Media 168

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

FEBRUARY 10, 2020

Every brand should have a story, and every customer of that brand should connect that product or service with that story. The roles and responsibilities on any given PR team may shift from campaign to campaign or product to product, but there are a few vital guidelines that every effective PR team must keep in mind.

Guidelines 97

Guidelines Energy Storytelling Advertising 97

Shift Communications

MAY 24, 2022

Based on the recent influencer campaigns we’ve managed for clients (and are loving from other brands), here are the tricks for getting more value out of current and upcoming influencer marketing initiatives. When you treat influencers as brand ambassadors, more trust is developed between the brand, the influencer and their followers.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Often live-streamed or taped for repurposing as short videos, they can turn into excellent content for demonstrating expertise and expanding brand visibility. Here are some guidelines to help you shine in your next panel appearance. Don’t advertise your brand.

B2B 178

B2B Trade Shows Leadership Conference 178

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Like the proverb, voice helps a brand stand out in a crowded field by giving it a distinct and unforgettable personality. Why should it Matter? 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Sword and the Script

JULY 20, 2021

If you are interested in contributing please read these guidelines. . They’re raring to go with branded content about who they are and promotional materials about what makes their product great. Creating content that addresses the buyer’s questions at each stage of the funnel will keep your brand top-of-mind without being pushy.

B2B 172

B2B Company Marketing SEO 172

Presspage

NOVEMBER 13, 2017

No longer would they rely on journalists to publish their news – PR departments stepped past journalists to begin producing and disseminating brand journalism to the audiences that mattered most. With Google News, brands could now become legitimate providers of news. View all general guidelines. What is Google News?

Google 94

Google Guidelines SEO Engineering 94

Mindful Marketing

FEBRUARY 12, 2023

Regardless, there’s a psychological phenomenon, key to learning and critical to advertising, that the FTC guidelines inexplicably overlook: repetition. With four Super Bowl ads, Michelob Ultra has achieved some significant repetition for its brand. The two provisos listed above (no more than 28.4%

Advertising 93

Advertising Advertising Television Consumer 93

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. This is because influencers have a trusted, engaged audience who view them as more genuine and trustworthy than standard advertisements.

Instagram 62

Instagram Marketing Social Media Comparison 62

Shift Communications

APRIL 11, 2016

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. Publishers are required to tag the marketer’s Page in any post that mentions a third party brand, product, or sponsor.

Facebook 60

Facebook Brand Branding eBook 60

Mindful Marketing

AUGUST 13, 2022

The great expansion of spokespeople hit home for me a few months ago during a discussion about personal branding in our university's capstone marketing course. Besides Body Armor, Rachel also has enjoyed sponsorship experiences with TreadBands, Barstool Sports, and LiquidIV, which have provided her with a variety of branded gear.

Pharmaceuticals 75

Pharmaceuticals Advertising Advertising Consumer 75

Buzzstream

FEBRUARY 1, 2024

Guest Post Outreach Email Template When pitching a guest post idea, the golden rule is to follow the writer’s guidelines on the target site. For example, here are the guest post guidelines from the Hubspot blog. If you miss those guidelines, don’t expect your email to get read. Let me know! but the link seems missing.

Pitching 87

Pitching Infographics Survey Resources 87