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New guidelines issued for equitable pay and transparency in the influencer marketing industry

Agility PR Solutions

Consumer demands for more authenticity and transparency in brand marketing and messaging catapulted the influencer marketing industry into a top-tier comms strategy, which has grown exponentially over the years, and in fact has spurred its own content-creating business model.

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14 examples that can help you update your social media community guidelines

Communications Conversations

And, after the year we all just had, if you haven’t already, now is the perfect time to revisit your social media community guidelines. These guidelines have taken on increasing importance over the last 15 months for a few big reasons: I don’t know if you’ve noticed, but the country is fairly divided at the moment.

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Accessible communications guidelines published by PRCA

Stephen Waddington

The PRCA has published guidelines to help communicators improve the accessibility of their communication. Download the guidelines: PDF version Accessible Word version Accessibility is a societal issue According to the World Health Organisation, one in eight people has some form of disability. They are excluded by default or by design.

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How the FTC’s New Social Media Guidelines Affect Your Brand

Cision

For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ page of its endorsement guidelines. The new rules mainly call for stricter disclosure requirements on the relationships between brands and influencers. It makes sense now to update the guidelines to even the playing field.”.

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Supercharge Your ESG Content This Libra Season

Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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To battle influencer fraud, brand and marketing coalition releases industry’s first guidelines

Agility PR Solutions

With influencer marketing skyrocketing as a leading (and effective) branding strategy, fakes and posers are starting to pop up across the social terrain, forcing comms pros—who were just starting to establish ground rules for the practice—to scramble in search of ways to combat […].

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How to Turn Followers into Brand Ambassadors

5W PR

Social media followers can become influential brand ambassadors who promote your business passionately. Brand ambassadors voluntarily promote a brand to their networks and boost its reach and credibility, transforming followers into advocates can significantly benefit a brand. What do Brand Ambassadors Do?

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