The Resolution Blog

JANUARY 8, 2018

A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? Could there be a future standard for article strength? This article proves that more time is the key to happiness.

Tools 136

Tools Publicity SEO Measurement 136

The Proactive Report

NOVEMBER 3, 2022

If you were to send some promotional item, like a postcard, or an email, or put up a billboard, etc, that would fall under the umbrella of marketing or advertising. Mike Falkow is the Creative Director of Meritus Media Inc. For more Digital PR Tips subscribe to our newsletter. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Energy 246

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. These two attributes are integral to most successful organizations: It’s very helpful to have individuals and departments that bring different perspectives, including creative vision and risk assessment.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. As Forbes said in a recent article, many ad campaigns still involve a lot of “educated guesswork” from marketers.

Marketing 118

Marketing Data B2C Big Data 118

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

APRIL 26, 2016

For more on that subject, revisit this post from our Impressions blog. It is PR’s job to fill the space with “constant content” such as byline articles, lifestyle surveys, white papers and blog posts. PR is least effective at: Substituting for advertising. Look at the campaigns as complementary.

Print 120

Print Advertising Advertising Survey 120

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ You’ll find my own prognostication at the very bottom. Blogger outreach gets personal. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Landis PR

NOVEMBER 29, 2021

This blog originally appeared on HMA Public Relations ‘ website. Reinforcing that marketing strategy was the fact that law firms could not advertise until 1977, when the U.S. State Bar of Arizona , striking down prohibitions against advertising by attorneys. Photo courtesy of Unsplash. By Scott Hanson, HMA Public Relations.

Advertising 52

Advertising Advertising Leadership Reputation 52

Prohibition

JANUARY 6, 2023

In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging. Drive Awareness. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. They create fresh content.

Marketing 80

Marketing SEO Advertising Advertising 80

NewsWhip

MARCH 24, 2022

Players are the newest addition to advertisers and their campaigns around March Madness, and news about the NIL deals have generated a notable amount of media and public attention. ESPN’s article has gained the most attention so far, generating over 2.7k Bed sheet company Sheets and Giggles has done this in a creative way.

Brand 148

Brand Branding Instagram Sports 148

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media. In a previous article I explored the use of the PESO model in modern marketing and public relations campaigns. Influencer.

Media 103

Media How To Advertising Advertising 103

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” This is a good article on the difference. Read this article about leveraging Facebook Groups. Get creative and get smart. The top of the funnel is filled by PR.

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

MARCH 10, 2023

In this blog, we will explore the best tips and tricks for maximising the number of engagements your video will receive. For example, if you’re showcasing the charity of your business, perhaps a link to previous charitable campaigns, a blog post, your latest articles or a sign-up page for volunteering, is the best course of action.

Facebook 62

Facebook Video How To Mobile 62

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

That may sound ridiculous, but PR is often misunderstood, and we sometimes see candidates drawn to the industry because of a vague interest in “dealing with people” or because “it’s like advertising.” Do show creativity. Do know your prospective employer’s business inside out. . Don’t be shy.

Publicity 120

Publicity B2B Fashion Sports 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. There are many more creative approaches to achieving a positive image. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?

Video 109

Video Marketing SEO Social Media 109

Burrelles Fresh Ideas

MAY 7, 2024

click to expand However, measuring and reporting on the spokesperson’s effectiveness required human review, critical thinking, and a bit of creativity to determine how to depict the results best. Content Authenticity Statement: 90% of this blog article was written by me, a human.

Analysis 94

Analysis Measurement Data Examples 94

Stephen Waddington

MAY 19, 2020

I’ve included links to all these sources at the end of this article. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. Digital media is booming. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context.

Conference 59

Conference Consumer Social Media Google 59

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. But PR is not a substitute for advertising. In an ideal world, within a week or two they are awarded the business or informed that they didn’t make the cut.

SEO 200

SEO Pitching Agency Exercises 200

Shift Communications

MAY 22, 2017

Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Industry publications and articles. Client announcements. Christopher S.

Publicity 166

Publicity Analytics Data Advertising 166

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Prohibition

JUNE 8, 2023

This blog post will provide valuable tips and techniques to help you capture and create high-quality videos on your phone, which can then be optimised across social media channels to elevate your brand’s content to a professional level. or call on 0113 430 4160.

Video 62

Video Social Media Instagram Media 62

PRSay

MAY 25, 2018

And then the podcaster will get more downloads and be able to present that higher number to advertisers. You may remember this from when blogs were still on the upswing — bloggers would guest post for each other, then go back to their own blogs and direct their followers over to the other, bumping up page views. Now back to you.

Pitching 107

Pitching Nonprofit Media Relations Social Media 107

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas.

Exercises 101

Exercises Creativity Radio Resources 101

Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. He wrote a post to the effect – Native advertising and advertorials: Apples and not-quite-apples – that provided much to consider. It’s a question of ethics.

Advertising 60

Advertising Advertising Ethics Journalism 60

ImPRessions - Crenshaw Communications

MAY 22, 2017

In turn, paid media can amplify the implied third-party endorsement that PR achieves in the form of content like product reviews, influencer posts, and feature articles. Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos.

Brand 185

Brand Branding Marketing Wireless 185

Sword and the Script

MARCH 11, 2017

As it is every week, below you’ll find three articles, I’ve vetted, highlighted and recommend for your perusal. He publishes notes to the podcast on Earnworthy , his company’s blog: 7 Chrome Extensions for Marketers. 3) Native advertising risking non-compliance. Is your PR agency bring creative ideas to the table?

Tools 68

Tools Marketing Advertising Advertising 68

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. After this article, you should be able to determine whether or not you should begin spending on PPC for social media. you may ask!

Social Media 62

Social Media Media Advertising Advertising 62

Sword and the Script

MAY 21, 2019

Next, I helped two knitting industry icons reinvent how people buy knitting supplies by taking their highly successful blog and creating a blend of content with commerce: MasonDixonKnitting.com. The platforms where people hang out are more fragmented and the creative competition is steep. What drove the interest in paid media?

B2B 81

B2B Social Media Company Marketing 81

Konnect Agency

NOVEMBER 26, 2019

You may find yourself reading through your favorite website, magazine, or blog and not even realize that the editorial you are reading 100% paid for by the brand. Publications are getting increasingly more creative with the way in which they print or post paid media.

How To 80

How To Print Agency Social Media 80

Prohibition

AUGUST 19, 2022

With that in mind, how can your business or brand possibly not consider Facebook advertising? Facebook advertising is special in that it offers you extensive targeting options, more so than its competitors. Believe it or not, these mini competitions run every second of every day, owing to the mass of advertisers on Facebook.

Advertising 62

Advertising Advertising Facebook Video 62

Prakkypedia

SEPTEMBER 20, 2014

Communications professionals need a suite of tactics in their toolkit and in today’s blog, I’m sharing some more obscure ones that might suit you or your clients. You don’t always need a news article to gain attention – the Letters pages of newspapers are still popular and may get you the attention and audience you’re after.

Conference 112

Conference Newspapers Community Advertising 112

Contently - Strategy

MARCH 11, 2020

Our main target was the Effies, the premier awards show celebrating advertising effectiveness. It arms sales teams with creative ammunition and provides proof for what you can do without the need for a hard sell. Instead of a text-heavy article, visually appealing PDFs and slides work well when presenting case studies in-person.

Case Study 140

Case Study Study Video Writing 140

Prohibition

JUNE 13, 2022

Few brands advertise on just one channel. However, for an effective social advertising strategy across platforms, Twitter should always be considered a priority. Twitter advertising is an opportunity for your brand (or client) to successfully promote its products, reach new users, drive sales and encourage new followers.

Advertising 62

Advertising Advertising Twitter Groups 62