ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Linking to blogs or articles that feature your expertise are also great ways to present your brand. Go beyond a resume . Your LinkedIn profile is representative of your brand. Create polls.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Cision

FEBRUARY 5, 2016

Native advertising is one of the most controversial and least understood concepts in contemporary marketing. As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., shared her perspective on native advertising in a recent podcast recording. What is native advertising?

Advertising 120

Advertising Advertising Journalism Content Marketing 120

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. How best can we optimise our advertising campaign to ensure strong, positive results across all our ads? Pixel, custom audiences, Facebook advertisers. 4) ENHANCE YOUR CREATIVE.

Facebook 110

Facebook Advertising Advertising Creativity 110

The Resolution Blog

JANUARY 8, 2018

A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? Could there be a future standard for article strength? This article proves that more time is the key to happiness.

Tools 136

Tools Publicity Measurement SEO 136

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Brands get creative on social channels. It’s common for journalists to pick up something on Twitter to incorporate into an article or research for further commentary, for example. Last month, our client Innovid put out an annual benchmarks report examining key trends in streaming CTV advertising and more.

Social Media 322

Social Media Data Report Tools 322

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it. AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

Onclusive

AUGUST 22, 2019

Ever since Regis McKenna published The Regis Touch , high-tech marketing executives have known that their earned media (PR, for those of us antiquated enough to use that term) has far more credibility and impact than advertising, especially in B2B markets where purchase decisions are reviewed by multiple parties before a transaction is approved.

Communications 199

Communications Marketing B2C Advertising 199

PR for Anyone

NOVEMBER 3, 2021

” What is the most creative residential real estate story the Washington Post has run? Generic articles (advice for buyers/sellers, best upgrades, etc.) And in special sections, preference is given to Realtors who advertise with us. What is the most creative residential real estate story Inside Nova has run?

Real Estate 223

Real Estate Local Pitching Media 223

Sword and the Script

JULY 21, 2018

At that time, that basically limited him to email and search advertising. Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. 1) Creative and analytics as whole-brained partners.

Creativity 64

Creativity Marketing Analytics Measurement 64

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. By the same token, an internal executive may think PR content should look and feel like advertising or sales materials. Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

Mindful Marketing

MARCH 3, 2024

’ The article’s lead-in question was a quick reminder that everyone’s not on the same page for many communication tactics, including use of profanity, which may spell problems for marketers and many others. .” Advertising is one of the world’s most pervasive and influential forms of communication.

Marketing 100

Marketing Healthcare Study Advertising 100

Bad Pitch Blog

SEPTEMBER 18, 2011

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share these misconceptions because advertisements are familiar to them (thanks Mad Men ) and PR is not. (In She whined a lot. That’s power.

Advertising 108

Advertising Advertising Newspapers Education 108

Prohibition

OCTOBER 25, 2023

The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms. Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Social Media B2B Media 62

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. You can also get creative with “new.” People get paid for you to make an impulse purchase in the grocery store check-out line based on the article title/hook on the cover. Those are their sponsors and they pay for the advertising.

Publicity 331

Publicity Television Local Pitching 331

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. 1) Statistics on the Super Bowl audience and advertising. What does an advertisement in this year’s Super Bowl (54) cost? That’s the theme for this week’s Unscripted Marketing Links (UML). According to Ms.

Sports 113

Sports Advertising Advertising Survey 113

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

PRSay

FEBRUARY 19, 2021

The following article first appeared in the February 2008 issue of PR Tactics. We are republishing the article here in honor of Black History Month. Gibson was a passionate advocate of public relations as well as for the integration of communications, marketing and advertising. He was brilliant of mind, very creative.

Publicity 157

Publicity Corporate Community Advertising 157

PR for Anyone

JANUARY 28, 2024

Productivity in a Post-COVID World Almost two years post-COVID, it is still challenging to obtain accurate data on workplace trends due to conflicting articles and studies, with many advocating for remote work or a hybrid model. Companies are realizing that people can be just as, if not more, productive when working from home.

Employee 130

Employee Policies Creativity Company 130

ImPRessions - Crenshaw Communications

MARCH 19, 2019

It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. Today’s PR is specialized.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

The Proactive Report

NOVEMBER 3, 2022

If you were to send some promotional item, like a postcard, or an email, or put up a billboard, etc, that would fall under the umbrella of marketing or advertising. Mike Falkow is the Creative Director of Meritus Media Inc. For more Digital PR Tips subscribe to our newsletter. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Energy 246

Prohibition

MAY 18, 2023

When they endorse or promote a product or service, their audience is more likely to perceive it as genuine and trustworthy compared to traditional advertising formats. This is since an influencer endorsing a product or service carries far more weight than traditional brand advertising.

Strategy 62

Strategy Marketing SEO B2C 62

Mindful Marketing

MAY 3, 2024

Allowing AI to drive information gathering, analysis, and even creativity can be very helpful, but without a heavy human hand on the wheel, is society on a collision course to moral collapse? Among other things, the right questions clarify needs and spur creative solutions. Can machines converse about moral issues?

Ethics 96

Ethics Privacy Radio Sports 96

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. For ideas, consider the following tips. Add a Human Element. Use Visuals.

Industry 222

Industry How To Insurance Insurance 222

Prohibition

MAY 22, 2023

The most useful being a ‘Creative Codes’ guide which highlights the key principles to great content and maximise your TikTok efforts. TikTok hosts TikTok World event TikTok recently held its ‘TikTok World’ event, sharing guides and tips to elevate your content creation.

Instagram 62

Instagram Social Media Tools Media 62

Prohibition

MAY 20, 2022

Social media advertising therefore makes the perfect tool to grow brand awareness and reach new customers – whilst organic content helps to keep current followers engaged and your social channels active. If your messaging and creative seems disconnected, your customers will feel disconnected and confused.

Strategy 62

Strategy Advertising Advertising Social Media 62

Newsfile

JANUARY 30, 2024

This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. However, remember that AI should not replace human-written content and creativity. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 105

Trends YouTube Video Social Media 105

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Myth #4: PR is just advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 252

Brand Branding YouTube Social Media 252

Prohibition

JANUARY 20, 2023

Trend #1: Decline of Twitter and continued takeover of TikTok In 2022 we saw Twitter turbulence amid the Elon Musk takeover as he strived to bring the platform back to life in terms of profitability, to retain advertisers and generate more of a revenue stream. Get in contact today to find out how we could help you.

Social Media 62

Social Media Trends Media Instagram 62

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. These two attributes are integral to most successful organizations: It’s very helpful to have individuals and departments that bring different perspectives, including creative vision and risk assessment.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Prohibition

JULY 7, 2023

Watch this space… TikTok Creative Challenge TikTok are introducing more ways for creators to collaborate with brands through their ‘ Creative Challenge’ initiative. Could paywall updates be Twitter’s final downfall? Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media Media LinkedIn 62

Prohibition

OCTOBER 5, 2023

Just ensure you correctly label creative AI content moving forward, to prevent a content culling and maintain audience trust. In a world of deepfakes and ChatGPT, transparency around AI will be welcomed by most users, helping mitigate some of the more sinister consequences of AI. Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media Facebook Media 62

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. This article takes a closer look and describes several examples that can transform your PR campaigns. WTF is a Big Idea?

Insurance 204

Insurance Insurance Advertising Advertising 204

Communications Conversations

NOVEMBER 16, 2022

Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. Creative Eye/Design/Photography/Video.

Social Media 174

Social Media Media Analytics Data 174

Critical Mention

FEBRUARY 22, 2019

Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. As Forbes said in a recent article, many ad campaigns still involve a lot of “educated guesswork” from marketers. Creative skills (26%). Where humans outperform AI: Creative thinking (70%).

Marketing 118

Marketing Data B2C Big Data 118

Cision

DECEMBER 6, 2015

From a public relations standpoint, the campaign has made a lot of positive news article highlighting how novel this partnership is. Articles ran on Variety.com , Screen Rant , Wired and even The New York Times. Disney and Google aren’t alone in their application advertising plans. Snapchat sponsored filters.

Google 120

Google Advertising Advertising Film 120