Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. First how can “social media” AND “social media marketing” be skills?

Social Media 174

Social Media Media Analytics Data 174

Cision

SEPTEMBER 13, 2017

Whether you’re planning for a brand refresh or an entire overhaul, there are several critical steps that will ensure the successful alignment of company objectives with your audience’s preferences. If you’re going to the trouble of updating your brand’s image, you need to understand where it’s been lacking up until now.

Corporate 270

Corporate Brand Branding Guidelines 270

Buzzstream

JANUARY 15, 2024

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally.

Case Study 83

Case Study Digital PR Study Tools 83

Bianchi Biz Blog

JUNE 17, 2021

5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company?

Technology 86

Technology Automotive Trade Shows Hotels 86

Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. PRSSA Webinars. The Definitive Book of Body Language.

Resources 136

Resources Communications Education Guidelines 136

Cision

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . I talk more about Erin and her successes in my book, Hug Your Haters. All companies should at a minimum be using a combination of Google alerts and simple social media listening software. But we’re not perfect.

Software 328

Software Customer Service Google Small Business 328

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Public relations is an intensely competitive industry. Understanding and articulating strategy as it relates to tech and vertical trade media and currency in hot topics like artificial intelligence or blockchain — these qualifications are now equally critical for success. Good questions for a tech PR interview.

B2B 159

B2B Apparel Product Launch Agency 159

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. How did you get your start in PR? What has been the biggest challenge?

Pitching 228

Pitching Agency Social Media Creativity 228

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 5-8, 2023, with Media Days Jan. If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. Pre-pandemic, CES had 4,400 exhibitors vying for space, visitors and the attention of 6,500 media.

Mobile 87

Mobile Technology Automotive Meeting 87

Cision

MARCH 17, 2016

So how do you know what the right strategy is for your brand? Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. I love working collaboratively with a team of motivated people all with the same goal in mind—success.

Employee 120

Employee Agency Meeting Strategy 120

Bianchi Biz Blog

AUGUST 17, 2023

But like anyone participating at CES, success relies on planning smart – and early! – While there is no such thing as guaranteed success at CES, we can offer up our top five pitfalls that companies in the automotive and mobility space need to avoid for the best chance for a productive event. million square feet of exhibits.

Automotive 76

Automotive Mobile Technology Resources 76

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 187

Marketing Content Marketing Data Social Media 187

Maxim Behar

FEBRUARY 19, 2024

We will meet one of the most successful people in PR and communications. Maxim Behar will share with us what to expect from the new editions of these events this year and how important effective communication is in ensuring a successful energy transition. Host: Welcome to the channel of the Solar Academy Bulgaria! Maxim: Hello!

Energy 59

Energy Communications System Hotels 59

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. Earlier in my media relations career, I thought clever subject lines were key.

Media 96

Media Sports Agriculture Pitching 96

The Resolution Blog

JANUARY 8, 2018

We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key. Those links could be the key to prove customer engagement and sales.

Tools 136

Tools Publicity SEO Measurement 136

Cision

MAY 19, 2016

Meghan Gross, executive vice president at Grayling, says a successful communication strategy starts with a strong internal foundation. I believe we’re at our best when we bring the right insights, ask the right questions and help our organizations or clients develop the most authentic personalities and resonant voices.

Employee 174

Employee Reputation Internal International 174

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Public relations 1. Happy listening!

Pitching 100

Pitching Interviews Trends Journalism 100

Contently - Strategy

MARCH 2, 2023

So if you want something that will grab a consumer’s attention for a hot minute, video is key. But there’s another short-form video format taking social media by storm: Social Reels. Two billion people now interact with Instagram Reels every month. TikTok is probably the best-known platform for brand videos.

Brand 92

Brand Branding Instagram Video 92

Solo PR Pro

JANUARY 11, 2021

5 solo PR pros share their predictions for the PR industry in 2021. We have been crafting succinct, authentic and transparent key messages for decades. The PR industry has had its own perception challenge for some time now. When people hear “PR”, most think of only media relations. Read on for their helpful tips.

Industry 79

Industry Print Ethics Internal 79

Newsfile

JUNE 28, 2023

By Melissa Strle Table Of Contents What is media monitoring? What is the difference between media mentions and media coverage? Why is media monitoring so important? What are the benefits of media monitoring? What Is Media Monitoring? What Is The Difference Between Media Mentions & Media Coverage?

Media 52

Media Analytics Radio Google 52

Bianchi Biz Blog

JULY 22, 2021

All in all, not only is CES 2022 planning to come back in a big way, but the opportunities for automotive and mobility companies are poised to be better than ever … if you approach things in the right way, that is. It’s not like a technology showcase for media that you might host yourself. You’re Already Late! you might think.

Automotive 107

Automotive Mobile Technology Resources 107

Business Wire

FEBRUARY 21, 2017

By Raschanda Hall, Director of Global Media Relations, and Serena Ehrlich, Director of Social and Evolving Media, Business Wire Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage. Do not just say what the project is, explain the importance to your end audience.

Writing 216

Writing Report How To Google 216

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. Owned media is content you create on a platform you own, such as your company’s website or blog. There is a five-step process to use to ensure success. Now, choose 10 of these items you’d like to use for content. And that just doesn’t cut it.

Exercises 198

Exercises Google Writing Blogging 198

Bianchi Biz Blog

JUNE 30, 2022

But your success at CES relies on planning smart and avoiding pitfalls that could knock you off track. It can be thrilling to be a part of such a huge, impactful show and have the chance to interact with major media outlets and potential customers. The pre-pandemic CES 2020 hosted some 4,400 exhibitors and 6,500 media.

Automotive 74

Automotive Mobile Technology Resources 74

Cision

APRIL 29, 2016

And with the far-reaching adoption of social media today, brands can be made or marred in seconds. Research from Havas Media shows that 55 percent of people have a natural distrust for brands. Here are some research-backed tips to significantly improve your public relations response rates: 1.

Publicity 120

Publicity Mobile Ethics Social Media 120

Communications Conversations

SEPTEMBER 26, 2019

A couple weeks ago, I made a post on LinkedIn lamenting that the media relations game has gotten a lot harder over the last few years. Most top-tier reporters receive 100, 250 or 500 pitches a week for an average of 5 story spots (Fractl). PR pros now outnumber journalists 6 to 1. Now, that’s tougher than ever.

Marketing 68

Marketing LinkedIn Media Relations Pitching 68

Solo PR Pro

MAY 10, 2022

Media relations remain an important part of the PR world. Whether you're just getting into the world of solo PR or are already a seasoned pro, we're giving you in-depth tips on working with the media in 2022. 5 tips for working with the media. Ready to brush up on your media relations skills?

Pitching 58

Pitching Media Journalism Data 58

Landis PR

SEPTEMBER 19, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Ghidotti. Public relations requires a variety of skills: strategy, communication, analytics and creativity. As important as it is to expand your digital surroundings and the media you consume, it can be just as impactful to alter your physical surroundings.

Creativity 98

Creativity Publicity How To Policies 98

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Landis PR

JUNE 21, 2022

Note: This is a reposted blog by our Public Relations Global Network partner, Bianchi PR. 5-8, 2023, with Media Days in January. If your brand is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you should act now and act fast. Look back at CES’s past.

Company 52

Company Technology Meeting Hotels 52

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. Collaborate on ideas for written pieces.

Leadership 149

Leadership Product Launch B2B Software 149

Maxim Behar

JANUARY 11, 2024

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. A leader must look at least 5 to 10 years ahead nowadays. The manager must manage every day from 9 to 5 or 9 to 6. Today we will focus on Leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. But while the industry looks to them for social media clout and as on-point brand spokespeople, there are other ways to leverage these relationships.

Pitching 149

Pitching Strategy Examples Banking 149

Sword and the Script

MARCH 28, 2023

Mostly augmentation, but some replacements “It’s inevitable and normal that with the advancement of technology, certain jobs no longer exist and new jobs are created – look at how modern media monitoring tools have replaced the need for the news clippings teams of yesterday for example.

Software 130

Software Technology Creativity Crisis Management 130

Cision

OCTOBER 16, 2017

hey @Cision -do ur clients know u send them unfiltered lists of #media contacts w/ZERO interest in their releases? hey @Cision -do ur clients know u send them unfiltered lists of #media contacts w/ZERO interest in their releases? Unfortunately, the “batch and blast” method of media relations is still prevalent in the industry.

Media 149

Media Pitching Data Technology 149

Prohibition

MARCH 16, 2021

Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. Now, at the start of 2021, there finally appears to be light at the end of the tunnel. What does this mean for brands? Plateauing budgets.

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. Now, at the start of 2021, there finally appears to be light at the end of the tunnel. What does this mean for brands? Plateauing budgets.

Social Media 62

Social Media Trends Consumer Video 62