Sword and the Script

DECEMBER 20, 2022

Advice is a form of nostalgia: dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts, and recycling it for more than it’s worth.”. ~ AI-written content adds more noise. “PR PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

AUGUST 1, 2023

The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. It makes sense.

Software 121

Software Pitching Ethics Privacy 121

Sword and the Script

APRIL 19, 2022

Some 94% of 2,547 reporters responding to an annual survey by Muck Rack say email is still their preferred way to receive pitches, but anyone that works in PR knows that a journalist’s inbox is a very competitive space. Not the best way to make an impression. Here are some ways to do the Twitter better for your company: 1.

B2B 102

B2B Twitter Brand Branding 102

Solo PR Pro

MAY 4, 2021

It’s completely understandable if you’re hesitant to spend money on your business. But if you watch your money too closely, you could prevent your business from achieving true growth. As a solo PR pro, you must become more comfortable making financial decisions and loosening your grip on your wallet. Be honest.).

Financial 104

Financial Writing Tools Training 104

Cision

NOVEMBER 5, 2015

Annoyed that nobody read your press release and that journalists don’t give a hoot? Writing press releases is hard, or at least writing good ones that stand out is. These mistakes are common and probably cover most of what you’re doing wrong with your press release. So why do you write like that? On your news page.

Conference 120

Conference Writing Creativity Web 120

Cision

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. It is therefore imperative that you create content with your reader in mind from the outset. Pick Your Keywords.

SEO 174

SEO Engineering Google Writing 174

Sword and the Script

AUGUST 31, 2021

Since the company wields a good bit of influence in marketing circles, I carved out some time to read – and write about – the report. It can be seen in adjacent business functions as detailed in two separate surveys of creative teams and of public relations. 75% say “the pandemic has permanently” changed “how they collaborate” at work.

Survey 132

Survey Marketing Groups Measurement 132

Cision

DECEMBER 14, 2015

You may have a great idea, but it won’t do your brand any good if it’s doesn’t contribute to your business goals. Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks , says to define your goals and formulate a plan before you sit down to write and create content. That’s where metrics and analytics come in.

Strategy 120

Strategy Content Marketing Analytics Creativity 120

Cision

OCTOBER 3, 2015

What you mix and match together can either blow up in your face or make what you were hoping to create. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching. Measure Your Success.

Pitching 120

Pitching Report Social Media Measurement 120

Cision

JULY 21, 2015

While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. You can write knock-’em-dead content, but without a push from other places, your blog may see little to no traffic on its own. Share Your Content Yourself.

Social Media 120

Social Media Blogging Media LinkedIn 120

PR Fuel

JANUARY 28, 2021

If you’re looking to learn how to send a press release the right way, keep reading. Let’s go through each step, starting with writing the press release. Write the Release. Let’s start from the very beginning: how to write a press release. Choose Your News. Your goal is to get them to read yours.

Writing 76

Writing Analytics Company Creativity 76

Cision

OCTOBER 22, 2015

Writing Press Releases. No matter which press release distribution service your brand uses, the skills needed to write a press release remain the same. Start the release with your news, then build out your announcement with more details. Want to strengthen your skill set even more?

Pitching 120

Pitching Community Travel Social Media 120

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Why would anyone want 10 ways? “Top 10 Ways to Quickly Becoming a Recognized Thought Leader on LinkedIn by Barbara Rozgonyi” 1.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Doctor Spin

FEBRUARY 15, 2024

link] 3 Communication vs. Communications – Differences Between Master’s Programs. Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. No, people aren’t that excited on account of your new piece of news. 2 Rivera, K. 2 Rivera, K. 2024, January 2).

Communications 52

Communications eBook System Corporate 52

Cision

NOVEMBER 3, 2015

When your brand has news, whether it’s a new product, an award or a special event, you want to tell as many people as possible. But shouting your news from the rooftops won’t necessarily get you the results you want. So what’s the best way to spread the word? One way to improve your reach is by gaining media coverage.

Social Media 120

Social Media Pitching Writing Report 120

Solo PR Pro

MAY 27, 2022

How do you manage your time? Unfortunately, unless someone invents a way to expand time, we’re stuck with what we’ve got. But perhaps we don’t need more of it, we just need to find a better way to manage it. 3 steps to managing your time better. Ask yourself: What really matters to you and your business?

How To 68

How To Meeting Exercises Energy 68

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. just a bit boring. But this is changing. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. Please, nobody add all that up! Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. Finally, our videographer Jon films each episode, does post-production editing and adds captions.

Video 153

Video B2B Film Marketing 153

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. To put it another way, predictions are equal parts analysis and aspiration. Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Buzzstream

FEBRUARY 15, 2024

A quality link is a mid to high-authority link relevant to your business. Here are some simple ways to gauge link quality based on quantitative and qualitative factors. Base your overall link quality assessment on a mix of the following: High Site Relevancy A quality link is also from a site relevant to your niche.

How To 71

How To SEO Google Examples 71

PR Fuel

FEBRUARY 1, 2021

Want to write a press release that secures readers’ attention? The inverted pyramid style of writing is a proven way to deliver news in a fast and efficient manner. Read on because here’s what you need to know about this writing style. What Is the Inverted Pyramid Writing Style?

Writing 52

Writing SEO Construction Newspapers 52

Cision

JUNE 15, 2017

It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

Automotive 245

Automotive Resources Strategy Consumer 245

Presspage

JULY 25, 2018

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. The last thing you want is for reporters to delete your press release the moment the email notification pops up on their screens. How to stand out? ” 6. .

Wikipedia 103

Wikipedia Writing Video Report 103

Cision

JULY 9, 2015

To that end, you may see your distribution service reject your press release initially, or ask you to make some changes to meet guidelines. Here’s what not to do if you want to knock out your release in the first try. You can always push back with the editorial team if you can justify your use of the word. Overuse Links.

Guidelines 120

Guidelines Software Creativity Pitching 120

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Or to put it another way: Long sentences are sometimes hard to follow. the Other Way Around.

Writing 60

Writing Blogging Content Marketing Web 60

PR Matters

JANUARY 12, 2018

Do Be: A person of integrity in your actions and words and on behalf of your organisation. Don’t Be: Inconsistent in your ethics, words and actions. Such behavior will undermine your organisation’s and stakeholders’ trust in your PR and communications. Not so many, perhaps.

Reputation 133

Reputation Construction Writing Communications 133

Buzzstream

NOVEMBER 10, 2020

Journalists typically spend seconds glancing at each subject line in their inbox, and even if your pitch passes the subject line stage, a strong introduction and story is crucial. If you thought the subject line was your starting point, think again! Address your prospective journalist correctly. Their responses?

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football.

Creativity 66

Creativity Analytics Study Exercises 66

Sword and the Script

AUGUST 14, 2018

Where I had something to add, I inserted commentary denoted by italics. 3) Top challenges facing reporters. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. Below are a few of the statistics that stood out to me in reviewing the report.

Survey 101

Survey Report Media B2B 101

PR Fuel

APRIL 2, 2021

Are you wondering how you can make your press releases more sharable for social media? This is a great way to make the most of your press releases by sharing them with a wide audience online. Create some buzz when posting your press releases with these helpful tips and tricks. Craft a Creative Headline.

Social Media 62

Social Media Media Mobile Infographics 62

Marketwired

FEBRUARY 23, 2016

Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter.

Tools 125

Tools Analytics Software B2C 125

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Leverage keyword research. If so, I challenge you to stick with me.

Survey 90

Survey How To Reddit Pitching 90

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Unless Elon Musk is leaving Tesla to join your start-up, it’s not going to excite your target audience, nor fill up your pipeline. That’s where your content marketing efforts come into to play.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 104

Blogging Survey B2B Analysis 104

Sword and the Script

OCTOBER 23, 2018

These organizations have a content marketing plan in writing. Tenured survey takers modified the conclusions in several ways. Think about your favorite news publication. The experience of writing and pitching content intended for editorial contacts makes content marketing instinctive. The publication rhythm is reliable.

Content Marketing 106

Content Marketing B2B Study Marketing 106

Cision

APRIL 8, 2015

When it comes to getting more people to read your press release, nothing does the job better than a well-written headline. After all, it’s the first thing people see, and if it sucks, they won’t click it to read your release. I polled PR and brand experts to get 10 amazing tips you can use to improve your press release headlines.

Writing 120

Writing Retail Content Marketing Groups 120

The Hoffman Agency

MAY 25, 2023

From embracing mindful coffee breaks to disconnecting from technology, Hoffman’s tips will help you manage stress and prioritize your emotional well-being to stay on top of your communications game. Know your limits. Knowing your limits is crucial in the PR world for maintaining a healthy work life. Practice gratitude.

Communications 36

Communications Exercises Creativity Technology 36