5W PR

FEBRUARY 29, 2024

This year, KBIS 2024 did not disappoint, offering a glimpse into the future of domestic living with a host of exciting insights and trends that caught our attention. Green Everywhere Green emerged as the reigning color of choice at KBIS 2024, dominating both product design and exhibitor booth aesthetics.

Trends 78

Trends Technology Consumer Resources 78

5W PR

MARCH 19, 2024

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. However, for brands, striking a balance between growth and profitability while still valuing the importance of brand and community remains crucial.

Leadership 78

Leadership Conference Marketing Community 78

5W PR

FEBRUARY 29, 2024

The discussions centered around identifying the hottest topics for 2024 and addressing the most pressing challenges facing the Miami business community. Axios BFD Miami provided valuable insights into the emerging trends and opportunities shaping the city’s business landscape in 2024.

Trends 78

Trends Internal International Education 78

5W PR

MARCH 27, 2024

As we reflect on the highlights of this year’s expo, several trends stand out as indicative of where the pet industry is headed in 2024 and beyond. This year, the introduction of “The Modern Pet” category in the New Products Showcase highlighted a wave of brands catering to this demand.

Trends 78

Trends Apparel Fashion Industry 78

5W PR

MARCH 27, 2024

As we reflect on the highlights of this year’s expo, several trends stand out as indicative of where the pet industry is headed in 2024 and beyond. This year, the introduction of “The Modern Pet” category in the New Products Showcase highlighted a wave of brands catering to this demand.

Trends 78

Trends Apparel Fashion Industry 78

5W PR

JANUARY 15, 2024

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. Trust in brands is shifting towards peer-to-peer recom͏men͏dations. Consumers will favor brands that prioritize eco-friendly materials, production processes, and responsible waste management.͏

Consumer 78

Consumer Ethics Trends Mobile 78

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62

5W PR

FEBRUARY 28, 2024

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. For brands that are considering jumping in, they should prepare for the ride of their lives. Remember, SXSW 2024 is about experiences, connections, and leaving a lasting mark.

Brand 78

Brand Branding How To Film 78

5W PR

JANUARY 11, 2024

Trending TV Shows, Movies, Music, Restaurants, Fashion Styles, Beauty Hacks & More Beauty Trends We’re Trying Peach Fuzz – Pantone just announced their 2024 color of the year, Peach Fuzz, & I’d be lying if I said I didn’t already order a few lip glosses & blushes. Celebs like Sarah Hyland and Monique Coleman were in attendance.

Fashion 78

Fashion Trends Hotels Viral 78

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Consumer Community Interviews 78

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Now is the time to plan for 2024. Speak to your PR agency – it’s what we do. Again, speak to your PR agency – we live and breathe by it. Photo courtesy of Pixabay 1.

Strategy 59

Strategy Company Communications Construction 59

Burrelles Fresh Ideas

JANUARY 9, 2024

Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024. Burrelles simplifies your work and improves productivity by providing all the tools you need in one integrated platform. If one thing is certain, technology and the media will continue to change.

Pitching 95

Pitching Print Measurement Report 95

Bianchi Biz Blog

JUNE 29, 2023

January will be here before you know it, so it’s time to start planning for CES 2024. So, if you haven’t saved your spot for 2024, lock down your space by contacting the Consumer Technology Association (CTA). Strategy planning: Next up, start working on key messaging and defining your key objectives for CES 2024.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 92

Marketing Local Crisis Management Internal 92

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. We are one of very few agencies to offer this service.

Marketing 106

Marketing Newspapers Print Local 106

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. Europe is more satisfied with PR agencies than the U.S.

Report 106

Report Publicity Marketing Pitching 106

Buzzstream

DECEMBER 20, 2023

Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

FEBRUARY 9, 2024

Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts. Finding Unlinked Mentions As the name implies, unlinked mentions are instances of your brand or website not being linked to your site. but the link seems missing.

Google 71

Google Infographics Pitching Resources 71

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.

Consumer 78

Consumer Strategy Ethics Customer Service 78

Prohibition

JANUARY 30, 2024

We have previously written a blog all about Advantage+ and how it can help your campaigns. DoubleVerify is here to maximise brand safety and ensure Meta is delivering the results where it should be. Along with this possible change, X has also expanded on a partnership with IAS to increase brand safety for vertical video ad placements.

Advertising 62

Advertising Advertising LinkedIn Video 62

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

Shift Communications

JANUARY 24, 2024

1) Know Your Customer, But Embrace New Ones As a century-old brand, Stanley had a well-established name within the male-dominated outdoor & workwear space. Be appealing to an entirely new, untapped market of millennial and Gen Z women, the brand’s sales increased over 300% within the last few years.

Consumer 78

Consumer Strategy Marketing Viral 78

5W PR

OCTOBER 11, 2023

Scheduled for August 6, 2024, it will take place at the newly expanded convention center in Savannah, Georgia. The brand has started offering its customers sparkling, ready-to-drink beverages infused with medicinal mushrooms. While Expo East marked the end of an era, it also signaled the birth of a new show, Newtopia Now.

Trends 78

Trends Consumer Retail System 78

Prohibition

FEBRUARY 2, 2024

It’s the first campaign round up of 2024 – and here’s what we’ve loved so far. Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. An effective campaign that makes sense for the brand and its messaging.

Marketing 62

Marketing Film Creativity B2C 62

5W PR

OCTOBER 31, 2023

Ragan & PR Daily: Social Media Conference Set against the enchanting backdrop of Disney World in Orlando, Florida, the 2024 Social Media Conference by Ragan & PR Daily promises to be an insightful networking event. The post 10 Networking Events for PR Professionals appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Conference 78

Conference Nonprofit Education Healthcare 78

Prohibition

FEBRUARY 13, 2024

Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

Instagram 62

Instagram LinkedIn Social Media Media 62

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. We can use this as our basis.

System 62

System Google Policies Guidelines 62

Prohibition

MARCH 1, 2024

At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals. Get in touch with us today to find out how we could support you with your Public Relations.

Engineering 62

Engineering B2C Fashion Trends 62

Bianchi Biz Blog

SEPTEMBER 7, 2023

With fewer reporters than ever covering the supplier beat, those that are left are being asked to do more in terms of covering broader beats, filing more frequent stories across traditional and digital platforms, doing social media promotion, and creating blog posts, videos, webinars and other content.

Automotive 73

Automotive Media Mobile B2B 73

Prohibition

DECEMBER 19, 2023

From new AI tools to major brands pulling budgets from advertising on X, we cover all of the updates that you should be keeping up on. Another month, another ads round-up to make sure you are all up to date on the recent changes/updates.

Advertising 62

Advertising Advertising Social Media Tools 62

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Product Creation.

Digital PR 71

Digital PR Construction Case Study SEO 71