Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Communications Conversations

JANUARY 8, 2021

First, PR Week and Cision recently released their 2020 Comms Report which shared the following stats: When asked how much of your current engagement efforts are focused on mainstream media vs. influencers, 74% of respondents said mainstream media and just 26% said influencers. newspapers have shed HALF their newsroom employees since 2008.

Newspapers 179

Newspapers Local Consumer YouTube 179

Stephen Waddington

NOVEMBER 3, 2021

There was a week in January 2020 when the leaders of every organisation assembled a cross-functional team to get to grips with the looming threat of COVID-19. More than three-quarters say that perceptions of public relations as a strategic business driver have changed during 2020.

Corporate 113

Corporate Communications Government Crisis 113

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. Garland Stansell, APR, PRSA’s 2020 chair. Safeguarding the health and well-being of your employees is crucial, Stansell said. These types of things can throw a company into chaos,” said T. Providing updates.

Communications 212

Communications Employee Crisis Policies 212

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Communications Conversations

APRIL 17, 2020

Steak-umm (@steak_umm) April 7, 2020. Best Buy shares CEO video message initially aimed at employees on LinkedIn. Best Buy stole a page out of Microsoft’s playbook when it posted a message from CEO, Corie Barry, this week that was initially shared with employees. Nice to see a local company doing that here in Minnesota.

Social Media 198

Social Media Brand Branding Employee 198

Shift Communications

DECEMBER 6, 2021

In 2020, as protests over George Floyd swept the nation, companies moved quickly to create or renew initiatives aimed at promoting diversity, equity and inclusion (DE&I). Many DE&I commitments created in 2020 were a knee-jerk reaction to the events happening around us. This cannot be allowed to become lip service.

Communications 78

Communications Employee Financial Community 78

Buzzstream

APRIL 1, 2020

The Coronavirus Aid, Relief, and Economic Security (CARES) Act was formally enacted on March 29, 2020. It can direct you to full information on the CARES programs available if you’ve got any of the following concerns: Capital to cover the cost of retaining employees. Small businesses with less than 500 employees in the U.S.,

Financial 131

Financial Agency Crisis Small Business 131

Sword and the Script

SEPTEMBER 1, 2020

The year 2020 has been many things including a warp in the time-space continuum. In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. Isentia , the largest provider in the Asia-Pacific region, reported revenue for fiscal 2020 was ~$78.3

Internal 147

Internal International Tools Software 147

PRSay

AUGUST 13, 2020

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists? Margaret Ritsch, Ed.D.,

System 189

System Public Affairs Employee Nonprofit 189

The Proactive Report

JUNE 18, 2021

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

Small Business 213

Small Business Fashion Groups Local 213

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2%

Crisis Management 88

Crisis Management Print Ethics Local 88

5W PR

MARCH 6, 2020

According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. This global platform combines data science, user-friendly design, and world-class service, to bring businesses and their employees the most rewarding travel experiences possible.

Travel 103

Travel Technology Transportation Airlines 103

Stephen Waddington

FEBRUARY 21, 2022

While half their employees stayed at their posts in the labs and manufacturing, the other half joined the millions working from home. It was initially devised as a local initiative, creating face-to-face meetings between CHD Living residents and volunteers. The campaign contributed to raise £187 million for research projects.

Publicity 131

Publicity Case Study Local Public Affairs 131

Stephen Waddington

DECEMBER 15, 2021

Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. million fake accounts between October and December 2020. of employees worked from home during the pandemic. Search engines are the most trusted form of media (56%).

Publicity 128

Publicity Government Guidelines Facebook 128

Tough Sledding

NOVEMBER 3, 2020

On Election Day, I visit a local gun retailer to pick up ammo and accessories for the hunting season. I skipped my trip to “gun heaven” in 2016, most likely because I, too, had done my share of ammo hoarding during the shortage, amassing enough to last me until me until 2020. It’s kind of a ritual for me.

Retail 68

Retail Local Employee Travel 68

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Communications Conversations

JANUARY 12, 2021

But, before we get to the 2021 list, we need to look back at my 2020 list and see how I did. Now, 2020 was an odd year obviously–especially for coffees. Let’s see how I did: Folks on my list I did have coffee with in 2020: Megan Tuttle, Cambria. Unfortunately, I missed the following folks in 2020: Amber Campeau, 3M.

Banking 78

Banking Sports Meeting Insurance 78

Communications Conversations

DECEMBER 8, 2020

Now, personally, I don’t have a “workplace” to return to (other than my local coffee shop), but I do have a keen interest in this topic as it impacts all of my clients and friends. 2021 is going to be an interesting year on many levels–hopefully, a much more positive year than 2020. In many ways, it already has.

Employee 97

Employee Survey Meeting Company 97

PRSay

MARCH 23, 2021

In March 2020, as New York City became an epicenter of COVID-19 infections, its Jacob K. Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot Today, it’s a vaccination site.

Crisis 87

Crisis Employee Trade Shows Local 87

PR Fuel

FEBRUARY 25, 2022

Most of the time, local and national outlets will simply ignore most of these releases. For many months, Hobby Lobby’s brand was damaged by its decision to underpay employees and abuse their schedules. They sent out a press release in mid-2020 that announced changes. It was hurting sales and costing them profit.

Product Launch 105

Product Launch Travel Interviews Writing 105

Prohibition

NOVEMBER 10, 2021

Google – Year in Search 2020. For many of us, 2020 was a challenging and different year, which Google used as inspiration for their ‘Year in Search 2020’ video. Dollar Shave Club also put a face to the brand as their CEO Michael Dubin acts throughout alongside employees, making the video as authentic as possible.

Video 62

Video Sports Film Employee 62

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR in High Definition

JULY 28, 2021

Elsewhere, did anyone in the UK really notice that Richard Branson went into space on the day of the Euro 2020 final? However, for some brands, this only opened a can of worms when employees and some customers surfaced stories of how the brand had actually been discriminating against minority groups.

Social Media 71

Social Media Exercises Banking Employee 71

Konnect Agency

MARCH 31, 2020

The following helpful resources are made available by government agencies and HR organizations and may help you navigate the needs and rights of your employees during this crisis. Department of Labor: EMPLOYEE RIGHTS. These provisions will apply from April 1, 2020 through December 31, 2020. ELIGIBLE EMPLOYEES.

Resources 40

Resources Employee Guidelines Crisis 40

PR 20/20

MARCH 26, 2020

Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. If you’re temporarily making changes to your operations. on March 13.

Crisis 92

Crisis Marketing Healthcare Resources 92

Solo PR Pro

APRIL 8, 2021

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load. Pivoting from journalism to PR.

Meeting 97

Meeting Journalism Employee Storytelling 97

PR Fuel

AUGUST 27, 2020

A good example of this might be a new telemedicine option for healthcare providers in 2020. For example, perhaps your company has formed a team to join a local cancer walk and set a goal of raising $10,000 for the nonprofit organization. Be sure your press release explains exactly what is new and relevant. New Hire Press Release.

Nonprofit 98

Nonprofit Local Writing Examples 98

Stephen Waddington

MARCH 17, 2021

I had spoken to employees who had trusted me with their experiences of mental health breakdown and then had to suck it up as human resources cherry-picked the case studies which painted the company in the best light. That is not to mention the 10,000 local people who are employed there today. I played open age rugby from age 15.

Storytelling 147

Storytelling Local Case Study Television 147

PR in High Definition

MARCH 24, 2020

Success is different in every country – six pieces of coverage per quarter in Belgium may not compare in numbers to Italy’s 20, but given Belgium’s smaller media landscape, the fierce commitment to local stories only, and the focus on quality over quantity, the six hits in Belgium may be equally as impressive as Italy’s haul.

Local 48

Local Case Study Agency Resources 48

Ethical Voices

AUGUST 29, 2022

How to make sure your employees understand how you value ethics. I was the managing editor of the local business journal here in Nashville before joining a local PR firm. And I spent a few years as a solo practitioner before opening this current consulting business, of all times, in March of 2020.

Ethics 91

Ethics Groups Handbook Education 91

Contently - Strategy

AUGUST 17, 2020

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. A Facebook employee told Bloomberg that streams on Facebook Live increased by 50 percent from January to March. See y’all Monday!

Travel 144

Travel Video Industry Tourism 144

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

Maxim Behar

SEPTEMBER 5, 2021

At the congress of the International PR Organization ICCO in Paris in 2016 I predicted that by 2020, or perhaps by 2025, 20-30 percent of employees will work remotely, sitting at Starbucks or on the couch at home. How will horizontal management affect employees? - Local habits are what cannot be seen at first glance.

Meeting 98

Meeting Advertising Advertising Agency 98

Mindful Marketing

MARCH 21, 2020

” Best Buy : “The first [goal] is to protect our customers, employees and their families. .” ” Best Buy : “The first [goal] is to protect our customers, employees and their families.

Viral 75

Viral Marketing Retail Transportation 75

PR in High Definition

OCTOBER 26, 2020

For example, consider this year’s boycott of Facebook by more than 1,000 companies as part of the #StopHateForProfit movement organised by civil rights groups and the global walkout by Google’s employees over allegations of sexual misconduct in 2018. These are social, ethical, and moral matters.

Groups 62

Groups Employee Leadership Examples 62

Prohibition

JANUARY 17, 2022

According to a survey, the use of Facebook and Twitter as news sources is increasing, as Britons actively seek information about local and national news from these online media sites using their social accounts. That is to say, Facebook may be used to successfully convey relevant, urgent, breaking news or local alerts. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118