Stephen Waddington

NOVEMBER 3, 2021

There was a week in January 2020 when the leaders of every organisation assembled a cross-functional team to get to grips with the looming threat of COVID-19. More than three-quarters say that perceptions of public relations as a strategic business driver have changed during 2020.

Corporate 113

Corporate Communications Government Crisis 113

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Shift Communications

DECEMBER 6, 2021

In 2020, as protests over George Floyd swept the nation, companies moved quickly to create or renew initiatives aimed at promoting diversity, equity and inclusion (DE&I). Many DE&I commitments created in 2020 were a knee-jerk reaction to the events happening around us. This cannot be allowed to become lip service.

Communications 78

Communications Employee Financial Community 78

PRSay

AUGUST 13, 2020

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists? Margaret Ritsch, Ed.D.,

System 187

System Public Affairs Employee Nonprofit 187

Stephen Waddington

FEBRUARY 21, 2022

While half their employees stayed at their posts in the labs and manufacturing, the other half joined the millions working from home. A bold internal communications programme empowered everyone in the workforce recognising their contribution to the vaccine effort, driving productivity, and boosting morale. million hours of Zoom calls.

Publicity 131

Publicity Case Study Local Public Affairs 131

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

PRSay

MARCH 23, 2021

In March 2020, as New York City became an epicenter of COVID-19 infections, its Jacob K. Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot Today, it’s a vaccination site.

Crisis 86

Crisis Employee Trade Shows Local 86

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Local news and indy journalism more trusted. “I

Marketing 190

Marketing Content Marketing Data Social Media 190

PR in High Definition

JULY 28, 2021

Elsewhere, did anyone in the UK really notice that Richard Branson went into space on the day of the Euro 2020 final? However, for some brands, this only opened a can of worms when employees and some customers surfaced stories of how the brand had actually been discriminating against minority groups.

Social Media 71

Social Media Exercises Banking Employee 71

PR 20/20

MARCH 26, 2020

Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. Internal and External Communications. on March 13. Pivot your strategy.

Crisis 92

Crisis Marketing Healthcare Resources 92

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. How will horizontal management affect employees? - Local habits are what cannot be seen at first glance.

Meeting 98

Meeting Advertising Advertising Agency 98

Konnect Agency

MARCH 31, 2020

Your HR team should be a crucial part of your internal and external communications structure, however not all companies are yet at the stage where they have a dedicated HR team. The following information on employee rights outlines the new Families First Coronavirus Response Act as made available through the Wage and Hour Division of the U.

Resources 40

Resources Employee Guidelines Crisis 40

Stephen Waddington

MARCH 17, 2021

I had spoken to employees who had trusted me with their experiences of mental health breakdown and then had to suck it up as human resources cherry-picked the case studies which painted the company in the best light. That is not to mention the 10,000 local people who are employed there today. I played open age rugby from age 15.

Storytelling 147

Storytelling Local Case Study Television 147

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. years, having joined in September of 2020. Short-form video.

Software 121

Software Case Study Advertising Advertising 121

PR in High Definition

OCTOBER 26, 2020

For example, consider this year’s boycott of Facebook by more than 1,000 companies as part of the #StopHateForProfit movement organised by civil rights groups and the global walkout by Google’s employees over allegations of sexual misconduct in 2018. These are social, ethical, and moral matters.

Groups 62

Groups Employee Leadership Examples 62

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

NewsWhip

FEBRUARY 26, 2021

You can see that in May of this year (2020) we actually went back out in the field. And should we perhaps think about internal communications, a little more strategically, rather than as a tactical thing? How do we put the internal communications team at the cool kids table? And maybe it’s a local government organization.

Brand 78

Brand Branding Media Government 78