Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Sometimes I write a complete blog post on a report – and other times it’s just a blub. PR Tech Sum No.

B2B 108

B2B Survey Pitching Software 108

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Spend Survey by Gartner. Budgets fell modestly this year from 11.2%

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 101

Tools Survey Pitching Analytics 101

Sword and the Script

AUGUST 4, 2020

The event is free for 48 hours on August 19-20, 2020, after which access will cost $97. Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” Talkwalker characterized the product as “social measurement and audience insights software.”

Media Relations 152

Media Relations Media Print Software 152

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Recommendations suggesting contacts to pitch.

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

APRIL 6, 2021

The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. According to the announcement, Linkfluence earned about $20 million in sales in 2020. Articles, blog posts and content picks.

Media 108

Media SEO Analytics Analysis 108

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. That’s up considerably from the 50 customers it announced in at the end of 2020.

Software 90

Software Pitching Measurement Enterprise 90

Sword and the Script

JUNE 9, 2020

Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Measured on clicks, quick hits.” There’s a lot of competition and everything isn’t a pitch. PR pitches reporters because they work for a publication with an audience. That’s an increase from 68% in 2019 and 51% in 2018.

Media Relations 113

Media Relations Media Survey Pitching 113

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. This was up from 50% in 2020.”. You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JANUARY 31, 2023

Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. The company raised $6.2 What does it do?

Software 78

Software Case Study Technology Tools 78

The Proactive Report

JUNE 18, 2021

Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. And they paid $500 a month for strategy and measurement. And you certainly can’t measure results. This way you can measure success and course correct, if necessary, as you go along.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

JUNE 3, 2020

1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. Here’s this month’s PR tech sum.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Landis PR

OCTOBER 25, 2021

January of 2020 was when the first reported cases of COVID appeared in the U.S. It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Measure. . ROI/KPI/LMNOP… whatever acronym you use, use that measurement method often. Here we are almost two years later.

Healthcare 98

Healthcare Communications Measurement Resources 98

Stephen Waddington

MAY 5, 2019

We return to the Championship for the 2019/2020 season. ?? While that may be good for personal privacy, I’ve argued in a blog post that it’s a threat to public conversation. It contains useful insights for media relations practitioners seeking to cut through with their pitches.

Privacy 60

Privacy SEO Pitching Instagram 60

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. This includes blogs, discussions and other formats. In addition, Notified told me they expect to add a traditional media database as another option sometime in early 2020. Below what that looks like.

Software 117

Software Tools Publicity System 117

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What information do you always make sure to include in your pitch?

Healthcare 52

Healthcare How To Pitching Product Launch 52

5W PR

DECEMBER 18, 2018

There will be no shortage of wedge issues drawn along party lines in the lead–up to the 2020 election. Businesses have a challenge before them as they often take measures to gain political influence through efforts like lobbying, but balk when they’re expected to take a side on a political issue.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Prohibition

MARCH 16, 2021

Offer solutions not a sales pitch. Which of these do you think is a more compelling piece of content; A blog post and video highlighting to customers how to effectively wrap awkwardly-shaped presents, from footballs to Wendy houses. Use multiple channels – content marketing shouldn’t be just about blog posts.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR in High Definition

JULY 24, 2019

Measure your share. Don’t just look at your competition when it comes to measuring your reputation, look at your share of the conversations. Clearly outlining how you want to measure and what you want to measure against will help your comms team or agency focus on the ways in which they can successfully achieve your key outcomes.

Reputation 48

Reputation Measurement Media Relations Agency 48

Sword and the Script

NOVEMBER 5, 2019

SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. Only two other companies that I’m aware of are currently able to measure earned media in this way. Generally, I’m pretty optimistic about these new tools for PR measurement. 10) Picks from the PR tech vendor blogs.

Internal 64

Internal International Data Media 64

PR in High Definition

SEPTEMBER 22, 2020

There will be some jobs – reports and the like – that can be done on automatic, but in general, it’s better to look at measures where you can save mental energy to begin with. This means that we need to start – or continue – measures to adapt to this temporary (but lengthy) difficult period. In short – it ain’t over yet.

Energy 118

Energy Guidelines Government Measurement 118

Sword and the Script

MARCH 3, 2020

the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. The addition of Meltwater and Cision marks the third partnership I’ve observed in 2020 for TVEyes. OnePitch is a PR tech startup with a service that began by aggregating pitches from publicists and sending them out in a single email.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

DECEMBER 1, 2020

Reporters get pitched – a lot. Knowing what will land is a guessing game purely based on professional experience, labor-intensive research and instinct, with no performance-based data to support or guide a pitch.”. The product aims to help PR with “the ability to test and refine media strategies before pitching.

Pitching 84

Pitching Report Tools Software 84

PR Fuel

MARCH 17, 2020

For example, you might put up a recipe for “Town’s Best Barbecue Sauce” on your blog. The title of your blog post isn’t objective proof that your barbecue is the best. PR Tips How To Pitch to a Publication. In the following public relations pitch example, note that the email is only a few sentences long.

Publicity 67

Publicity Small Business Advertising Advertising 67

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. Let’s not post new blog content 4x a month if that frequency isn’t working anymore.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 28, 2022

billion in 2020. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement. PR measurement. PR measurement.

B2B 118

B2B Marketing Survey Software 118

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. The PRCA Census for 2020 showed 12% non White professionals in the industry. Start a blog and manage proactive social media around it. More than 150 people turned up and engaged in the conversation.

Google 119

Google Data Government Social Media 119

Sword and the Script

NOVEMBER 7, 2023

A blog post published online said its platform will “generate a tailored list of recommended journalists wherever you’re adding contacts. As I noted in a product briefing back in 2020, the product workflow is designed to begin list building with searches for recent coverage on a topic. PR measurement.

Employee 137

Employee Software Survey Tools 137

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. I got to test drive the Agility PR platform in January of 2020 (before all the AI) and here’s my product review. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”.

Software 94

Software Banking Technology Data 94

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

JUNE 6, 2022

One of the biggest trends in 2020 in terms of public relations is a change from focusing on the company releasing its latest products or services, to focusing on its customers and their specific needs and pain points. The post Latest PR Trends appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Consumer Focus.

Trends 88

Trends Data SEO Consumer 88

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 63

Marketing Pitching Corporate Tools 63

Victorious PR

FEBRUARY 22, 2023

I started Victorious PR in 2020 and grew it to 7-figures in the first year by WORD OF MOUTH ALONE. Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. Hint: Word of mouth, IS PR. Our clients have been featured in Entrepreneur, Forbes, Inc.,

Publicity 52

Publicity Video Pitching Google 52

Landis PR

MARCH 7, 2022

Note: This is a reposted blog from bianchipr.com. Biden’s Build Back Better Act included several measures to support EVs — including a controversial expansion of the EV tax credit — but the package, as is, remains stalled in the Senate. What advice do you have for PR people that want to pitch you? By: Bianchi PR. By how much?

Automotive 52

Automotive Meeting Policies Media 52